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Skills

  • Ad development
  • KPI (Key Performance Indicator) reporting
  • Team management
  • Budgets
  • Organization
  • MS Office
  • A/B testing for conversion rates
  • Competitor benchmarking
  • Email marketing workflow revamping
  • Data analysis

Work Experiences

  • Added 11 newly adopted platforms to client’s media mix.
  • Saved $7 by putting in place cost-cutting measures that addressed long-standing issues.
  • Collaborated directly with creative teams to ensure that digital marketing visuals aligned with overarching business goals.
  • Collaborated with system customers to determine their needs and deliver process service.
  • Achieved a 26% improvement in reporting accuracy.
  • Collaborated with cross-functional teams.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Consulted for Miscellaneous clients.
  • Achieved a revenue increase of $5.
  • Solved standard issues, improved operations, and provided excellent customer service.

Summaries

  • Achieved 17% reductions in loading times.
  • Costs were consistently reduced while profits were increased.
  • Achieved significant boosts in KPIs.
  • Consultant skilled in integrating analytics platforms.
  • Consultant skilled in analyzing performance metrics.
  • Accomplished results in under several months.
  • For new and existing customers, leads routine operations and special projects.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Achieved higher engagement rates.
  • Clear understanding of data analysis and team leadership as well as performance reporting training.

Accomplishments

  • Redesigned email newsletter templates for Vantage, resulting in 69% higher open rates and an overall 19% lift in click-through rates.
  • Oversaw content partnerships and influencer collaborations, leading to a 9% boost in positive brand mentions on social media and increased user-generated content.
  • Documented and resolved standard which led to procedure.
  • Orchestrated social media contests to engage users more effectively, resulting in 15 additional followers and 67% more profile views.
  • Provided hands-on training for 8 team members on standard, resulting in more effective campaign execution and 59% improvement in workflows.
  • Automated the client reporting process using ServiceNow, reducing manual workload by 16 hours per month and boosting reporting accuracy by 73%.
  • Guided the development of a brand-focused content strategy, leading to a 12% growth in followers and 21% more engagement on digital platforms.
  • Improved client website's page load speed by optimizing meta tags and visual assets, cutting load time by 72% and reducing bounce rate significantly.
  • Led the end-to-end implementation of a digital marketing transformation project for Summit Group, achieving a 15% increase in conversions from targeted campaigns.
  • Produced and distributed targeted email marketing efforts, raising click-through rates by 54% and increasing conversion rates by 10 leads.

Affiliations

  • Public Relations Society of America (PRSA)
  • Association of Information Technology Professionals
  • Women in Technology International (WITI)
  • Google Partners Certified Professional
  • Lions Club
  • Rotary International
  • Social Media Marketing Society
  • Video Marketing Professionals Network
  • Association for Computing Machinery
  • American Association of Advertising Agencies (4A's)

Certifications

  • Certified Public Accountant (CPA)
  • Certified Public Accountant
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute (DMI) - 2018
  • Facebook Certified Digital Marketing Associate - 2016
  • Certified ScrumMaster (CSM) by Scrum Alliance 2024
  • Display & Video 360 Certification Exam - 2022
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Certified Creative Strategy Professional 2024
  • Google Analytics Individual Qualification (GAIQ) - 2019
  • ServSafe

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