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Skills

  • SEM trend knowledge
  • Regulatory compliance
  • CTR (Click-Through Rate) optimization
  • Strategic planning
  • Data-Driven Marketing Strategies
  • Ad development
  • Supervision
  • Budgets
  • Client relationship management
  • Business operations

Work Experiences

  • Collaborated with cross-functional teams to integrate social media strategies that boosted client visibility by 10%.
  • Collaborated with system customers to determine their needs and deliver process service.
  • Achieved growth over one year.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Championed diversity and inclusion in digital content creation.
  • Consulted for Miscellaneous clients.
  • Advised on influencer marketing strategies.
  • Transported SAP to 6 months customer locations.
  • Achieved a 62% reduction in page load times.

Summaries

  • Collaborated across departments for cohesion.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Costs were consistently reduced while profits were increased.
  • Achieved Employee of the Year for Best Social Media Campaign for Lakeside Partners.
  • Clear understanding of data analysis and team leadership as well as performance reporting training.
  • Consultant skilled in analyzing performance metrics.
  • Collaborated across departments to ensure cohesion and implementation of client visions, delivering significant 8 growth in revenue, and securing best-in-class campaign outcomes.
  • Achieved 17% reductions in loading times.
  • Achieved 3 in revenue growth.
  • Consistently delivered 85% traffic growth.

Accomplishments

  • Provided hands-on training for 8 team members on standard, resulting in more effective campaign execution and 59% improvement in workflows.
  • Collaborated with internal teams to restructure web content strategies, increasing organic traffic by 18% within 18 months.
  • Managed social media community across Facebook, Instagram, and LinkedIn, growing followers by 9% and improving brand sentiment by 78%.
  • Automated the client reporting process using ServiceNow, reducing manual workload by 16 hours per month and boosting reporting accuracy by 73%.
  • Executed a campaign to create targeted ad creatives, increasing CTR by 53% across 7 ad variants.
  • Improved organic search rankings for Vantage by 16 positions through targeted SEO improvements, resulting in a 33% increase in website traffic.
  • Liaised with creative and technical teams to produce multimedia assets, streamlining content creation across 4 platforms.
  • Produced and distributed targeted email marketing efforts, raising click-through rates by 54% and increasing conversion rates by 10 leads.
  • Planned and executed content marketing initiatives that supported the successful launch of program, generating 11% more site traffic.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Women in Technology International (WITI)
  • Web Analytics Association (WAA)
  • Affiliate Marketing Association
  • Society of Digital Agencies (SoDA)
  • American Marketing Association
  • International Association of Administrative Professionals
  • Association for Computing Machinery
  • Social Media Marketing Society
  • American Association of Advertising Agencies (4A's)
  • American Marketing Association (AMA)

Certifications

  • Advanced WordPress SEO Certification by Yoast SEO Academy - 2018
  • Pinterest Advertising Certification - 2016
  • Certified Influencer Marketing Professional by Influencer Marketing Academy - 2015
  • Certified ScrumMaster (CSM) by Scrum Alliance 2024
  • Google Certified Professional Cloud Architect
  • Certified Programmatic Trader by The Trade Desk - 2022
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute (DMI) - 2018
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Mobile Sites Certification - 2020
  • Snapchat Advertising Certification - 2015

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