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Skills

  • Relationship development
  • Regulatory compliance
  • Cost-effective advertising planning
  • Team building
  • Digital media strategy integration
  • Cross-functional team leadership
  • Brand Reputation Management
  • Building media contact databases
  • Developing measurable KPI frameworks
  • Supervision

Work Experiences

  • Analyzed competitor strategies and trends to launch a thought leadership series, growing media mentions in industry press by 50%.
  • Collaborated with external PR agencies.
  • Decreased negative sentiment by 54% %.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Curated messaging for sustainability commitment.
  • Created unified campaigns.
  • Transported QuickBooks to 6 months customer locations.
  • Achieved results within 2021.
  • Achieved Excellence Award recognition.
  • Built and managed key relationships with broadcast networks, securing live coverage of standard, leading to an estimated 14 new users within 18 months.

Summaries

  • Achieved 59% improvements in sentiment tracking post-crisis.
  • Achieved substantial impact.
  • Created consistent engagement growth.
  • Achieved 73% improvement in key performance metrics.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Achieved Innovation Award recognition.
  • Contributed to a 18% boost in market share.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Coordinated press conferences.

Accomplishments

  • Partnered with business development teams to craft and disseminate media content that helped secure new business deals valued at 3.
  • Efficiently handled media inquiries, resulting in a 42% reduction in response time and improved overall media relations process.
  • Documented and resolved procedure which led to method.
  • Designed and executed a thought leadership campaign, securing 18 bylined articles for executives in top Marketing and Communications publications.
  • Organized and executed media days, securing 6 interviews for product launch, which led to 26% increase in pre-orders.
  • Expanded media contact database by 25%, enhancing the company’s ability to place stories and secure interviews.
  • Devised and implemented comprehensive media monitoring and reporting system, allowing the company to better track ROI of earned media efforts.
  • Introduced a media inquiry protocol, shortening the average response timeframe by 82%, resulting in improved journalist relations.
  • Orchestrated media tours that included 6 markets, generating 76% increase in brand awareness and media exposure globally.
  • Collaborated with team of 8 in the development of category.

Affiliations

  • Toastmasters
  • Association of Information Technology Professionals
  • Media Relations Council (MRC)
  • National Media Relations Directors Association (NMRDA)
  • Lions Club
  • Association of Leading Media Practitioners
  • American Medical Informatics Association
  • Association for Computing Machinery
  • Broadcast Education Association (BEA)
  • American Marketing Association

Certifications

  • Media Ethics and Communication Leadership Certification
  • Certified Business Analysis Professional (CBAP)
  • Certified Social Media Manager via system
  • Certificate in Digital Communication and Media/Multimedia via metric
  • Corporate Reputation Management Certified Professional
  • Certified Public Accountant (CPA)
  • Digital Marketing Certified (DMC) via Vantage
  • CompTIA Network+
  • Media Relations Certification by PRSA
  • Digital Strategy & Communications Professional Certification

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