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Skills

  • Strategic corporate guidance
  • Team management
  • Stakeholder relationship management
  • Organization
  • Budgets
  • Industry event media coordination
  • Operational improvement
  • Efficient communication flow between departments
  • Conflict resolution in media crises
  • Business operations

Work Experiences

  • Contributed to sustained brand awareness.
  • Looked for industry trends on social media and through online sources.
  • Achieved placements in top-tier outlets across the Northeast.
  • Adjusted campaign spends.
  • Achieved results within 6 months post-incident.
  • Curated messaging for sustainability commitment.
  • Built and managed key relationships with broadcast networks, securing live coverage of standard, leading to an estimated 14 new users within 18 months.
  • Conversed directly with key stakeholders to develop a reputation management program that reduced negative media inquiries by 66%.
  • Conversed with key stakeholders.
  • Assembled and managed cross-functional teams involving marketing, PR, and digital media, producing integrated campaigns that boosted engagement by 47%.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Built lasting relationships with journalists.
  • Created innovative media campaigns.
  • Decreased ad spend by 55%.
  • Director Media Relations is a multi-talented Director Media Relations who is consistently rewarded for planning and operational improvements.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 59% improvements in sentiment tracking post-crisis.
  • 2 years of experience in strategic communications.
  • Achieved 34% boost in engagement.
  • Coordinated press conferences.

Accomplishments

  • Collaborated with team of 8 in the development of category.
  • Implemented a strategic digital media initiative that grew the company's online presence by 53% in one year, driving engagement through process campaigns.
  • Strategized and led a corporate rebranding initiative covered by 10 major media outlets, boosting public awareness by 41%.
  • Organized and executed media days, securing 6 interviews for product launch, which led to 26% increase in pre-orders.
  • Provided media training to 15 senior executives, improving their interview performance and ability to communicate industry insights effectively.
  • Worked closely with marketing on a messaging overhaul that resulted in Outstanding Service Award for excellence in media relations.
  • Partnered with business development teams to craft and disseminate media content that helped secure new business deals valued at 3.
  • Established and cultivated relationships with over 15 key journalists and media contacts, improving company’s media relations response times by 81%.
  • Introduced a media inquiry protocol, shortening the average response timeframe by 82%, resulting in improved journalist relations.
  • Collaborated with marketing and branding teams to align messaging and secure coverage in 7 key industry publications, resulting in 52% brand engagement increase.

Affiliations

  • European Communication Research and Education Association (ECREA)
  • The Communications Network
  • Digital PR & Communications Association (DPRA)
  • National Black Public Relations Society (NBPRS)
  • Association of Leading Media Practitioners
  • Association of Information Technology Professionals
  • Jaycees
  • Freemason
  • Rotary International
  • Journalism and Women Symposium (JAWS)

Certifications

  • Accredited in Public Relations (APR)
  • Public Affairs and Strategic Communication Certification
  • Cisco Certified Network Associate (CCNA)
  • Hootsuite Social Media Marketing Certification
  • Certified Digital Media Planner (CDMP)
  • Certified Public Accountant (CPA)
  • Digital Strategy & Communications Professional Certification
  • Corporate Reputation Management Certified Professional
  • Certified Strategic Communication Management Professional (SCMP)
  • SHRM Senior Certified Professional (SHRM-SCP)

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