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Skills

  • Budgeting and Allocation 
  • Change Management
  • Campaign management
  • Data-driven decision making
  • Staff management
  • P&L Management
  • Strategic planning
  • Organization
  • Problem resolution
  • Corporate Communications

Work Experiences

  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Sold and distributed over $7 worth of HubSpot.
  • Achieved 7 national media features.
  • Achieved growth over one year.
  • Chaired a product launch committee that delivered HubSpot to market ahead of schedule, generating an additional $2 in Q4.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Implemented marketing strategies that resulted in a customer base growth of 2%.
  • Planned and executed events and marketing programs that resulted in 6 times the number of qualified leads that were expected.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Summaries

  • Adept in digital marketing.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 15% growth in brand awareness.
  • Accomplished Marketing Liaison with an eye for promotional material creation, successfully leading a launch campaign for Salesforce that enhanced product visibility by 10 in Columbus.
  • Marketing Liaison is a proactive and innovative Marketing Liaison with 11 years of experience converting sales leads and managing multiple territories.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Boosted sales in local and global markets.
  • Expert at keeping track of trends and seizing new opportunities.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Within Miscellaneous, senior Marketing Liaison and outstanding performer in client relations and quality assurance.

Accomplishments

  • Successfully negotiated vendor contracts for a $222,000 budget project, achieving a 29% savings on previously projected costs.
  • Created and delivered marketing presentations for prospective clients, resulting in $233,000 in new business opportunities in 2019.
  • Planned and managed trade show appearances that generated a 38% return on investment (ROI) and 9 new business contacts.
  • Optimized event-based marketing strategies that generated 11 qualified leads and boosted sales pipeline by 77% in Seattle.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with team of 18 in the development of method.
  • Implemented new CRM workflows, improving client experience and achieving a 13% faster sales cycle for key accounts.
  • Coordinated with external vendors to oversee promotional material creation, resulting in 61% higher event attendance than projected.
  • Led a cross-functional initiative to explore new digital marketing tactics that increased site traffic by 70% and improved engagement by 8.
  • Developed and executed an integrated marketing campaign for SAP, driving a 18% increase in conversion rates within the past year.

Affiliations

  • Business Marketing Association (BMA) – Active Contributor, Led Workshop on process
  • Lions Club
  • Public Relations Society of America (PRSA) - Active Participant in 2023 Conference
  • International Council of Nurses
  • Email Experience Council (EEC) – Member, Led Panel on Automation Trends in 2018
  • National Association of Sales Professionals (NASP) – Collaborative Programs in Sales and Marketing Integration
  • Direct Marketing Association (DMA) – Participated in 3 Direct Marketing Conferences
  • Content Strategy Alliance – Active Participant in 14 International Content Summits
  • Rotary International
  • Salesforce Marketing Champions Program – Certified Specialist in Email Marketing Automation

Certifications

  • Digital Advertising Alliance (DAA) Certified Responsible Advertising Practitioner
  • Certified Marketing Executive (CME) - Sales & Marketing Executives International
  • Google Ads Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Analytics Individual Qualification (IQ)
  • Apple Certified Associate (ACA)
  • Advanced Social Media Strategy Certification – Syracuse University
  • Google Certified Professional Cloud Architect
  • HubSpot Content Marketing Certification
  • Certified Public Accountant

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