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Digital Media Planner resume examples

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Skills

  • Strategic planning
  • Dynamic Creative Optimization (DCO)
  • Advanced Audience Targeting
  • Adintel
  • Google Ads Strategy Execution
  • Scarborough
  • Buy Stewardship
  • Multi-Channel Campaign Execution
  • Cost-Per-Click (CPC) Reduction
  • Conversion rate optimization

Work Experiences

  • Achieved Employee of the Year for best digital marketing strategy in 2017.
  • Transported Asana to three years customer locations.
  • Oversaw the delivery of metric project by system team, which resulted in program.
  • Conducted research and developed media buying strategies, focusing on low-cost, high-impact content.
  • Achieved results within 2022.
  • Collaborated with creative, programmatic, and analytics teams to deliver a multi-channel campaign that exceeded client goals by 85% within 2015.
  • Achieved a 64% improvement in campaign KPIs.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Was in charge of digital billing for content creators, media management staff, and Digital Media Planner.
  • Assessed market positions.

Summaries

  • Boosted regional conversion rates by 56%.
  • Achieved a $4 reduction in cost-per-click.
  • Achieved successful outcomes.
  • Compared to industry averages.
  • Achieved a 39% reduction in cost-per-click (CPC).
  • Collaborated with cross-functional teams.
  • Collaborative leader in digital media planning, working closely with creative and analytics teams to deliver exceptional campaign outcomes, exceeding client goals by 34%.
  • Clear understanding of performance reporting and risk assessment as well as process improvement training.
  • Excellent decision-making, organizational, and analytical skills.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Conducted weekly optimization reviews of campaign performance, identifying actionable insights that led to a 80% decrease in cost-per-acquisition (CPA).
  • Executed a global digital media campaign that delivered a 31% increase in brand awareness across 14 international markets.
  • Developed comprehensive post-campaign performance analytics, enabling data-driven adjustments that improved future ROI by 82%.
  • Utilized programmatic advertising tools to heighten engagement with targeted audiences, boosting click-through rates by 36%.
  • Resolved product issue through consumer testing.
  • Improved the performance of paid media campaigns by testing and integrating personalized dynamic ads, increasing engagement by 71%.
  • Adapted media buying strategies to accommodate industry changes, achieving consistent lead quality despite budget constraints.
  • Monitored and optimized social media advertising campaigns, resulting in a 16% increase in lead generation across 18 different platforms.
  • Devised and implemented a new CRM communication strategy, increasing the customer retention rate by 34% over several months.
  • Developed a multi-channel digital media strategy that resulted in a 74% increase in ROI within two years.

Affiliations

  • Society of Women Engineers
  • Society of Human Resource Management
  • Performance Marketing Association (PMA)
  • Association of Information Technology Professionals
  • International Academy of Digital Arts & Sciences (IADAS)
  • Digital Advertising Alliance (DAA)
  • National Association of Social Workers
  • Jaycees
  • Certified Specialist in Dynamic Creative Optimization (DCO) by ServiceNow
  • Certified Digital Media Buyer by program

Certifications

  • Google Ads Certification
  • Certified Marketing Professional from American Marketing Association (AMA)
  • Snapchat Ads Manager Certification
  • Google Shopping Ads Certification
  • MOAT Viewability Certification
  • Certified Business Analysis Professional (CBAP)
  • Adobe Advertising Cloud Certification
  • SEMPO Digital Advertising Foundations Certification
  • Facebook BluePrint Certification in Media Buying
  • Microsoft Certified Systems Engineer (MCSE)

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