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Skills

  • Facebook Ads management
  • Strategic planning
  • Scarborough
  • Post-buy Analysis
  • Digital Media Plans
  • Competitive Benchmarking Analysis
  • Adintel
  • Instagram Campaign Optimization
  • Keyword optimization
  • Multi-platform Video Ad Placement

Work Experiences

  • Analyzed competitors' digital media spend.
  • Was in charge of developing media content plans for third parties and dealing with client-facing business opportunities.
  • Saved $14 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved Employee of the Year for highest-performing strategy.
  • Solved metric issues, improved operations, and provided excellent customer service.
  • Achieved results over a 18 months period.
  • Looked for industry trends on social media and through online sources.
  • Oversaw the delivery of metric project by system team, which resulted in program.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Aligned media strategies with 14 product launches.

Summaries

  • Built strategic media partnerships.
  • Advanced understanding of user behavior analytics.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Digital Media Planner is a forward-thinking Digital Media Planner who is adept at determining audience preferences and monitoring public reaction.
  • Achieved successful outcomes.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Costs were consistently reduced while profits were increased.
  • Multi-platform digital media distribution is a skill I've honed.
  • Advanced understanding of user behavior analytics and digital targeting, having managed campaigns that improved client revenue by $17 year-over-year.
  • Accomplished Digital Media Planner with proven ability to lead cross-functional teams in developing high-performing campaigns, generating a 78% increase in brand awareness across key segments.

Accomplishments

  • Managed digital advertising budgets across multiple platforms, reducing CPA by 18% while increasing total conversions by 13.
  • Led programmatic display campaigns across multiple platforms, resulting in a 38% uplift in brand awareness in 17 key markets.
  • Documented and resolved standard which led to initiative.
  • Played a pivotal role in establishing client partnerships, facilitating long-term engagement and a 32% growth in retainer business.
  • Refined search engine marketing (SEM) strategies to improve click-through rates (CTR) by 17% and reduce ad costs by $18.
  • Developed internal workflow protocols that streamlined campaign management, reducing turnaround time by 68%.
  • Developed comprehensive post-campaign performance analytics, enabling data-driven adjustments that improved future ROI by 82%.
  • Assessed and realigned media budgets between underperforming channels, leading to a 59% increase in ROI within several months.
  • Collaborated with team of 5 in the development of program.
  • Monitored and optimized social media advertising campaigns, resulting in a 16% increase in lead generation across 18 different platforms.

Affiliations

  • AdExchanger Industry Forum
  • Rotary International
  • International Council of Nurses
  • Association of Information Technology Professionals
  • Society of Women Engineers
  • Digital Media Planning Council (DMPC)
  • Customer Data Platform Institute (CDPI)
  • Digital Media & Marketing Association (DMMA)
  • Search Engine Marketing Professional Organization (SEMPO)
  • Google Analytics Certified Partner Program

Certifications

  • Snapchat Ads Manager Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA A+ Technician
  • CompTIA Network+
  • Bing Ads Accreditation
  • Cisco Certified Network Associate (CCNA)
  • Amazon Advertising Certification
  • Certified Digital Media Planner (CDMP) from Media Education Foundation
  • Google Analytics Individual Qualification (GAIQ)
  • SHRM Certified Professional (SHRM-CP)

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