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Skills

  • Market share growth
  • Business performance analysis
  • Event planning and execution
  • Campaign development experience
  • Budgeting and ROI tracking
  • Performance metrics analysis
  • Invoice generation
  • Promotions planning skills
  • Documentation and reporting
  • Planning and coordination

Work Experiences

  • Collaborated with influencers and brand ambassadors.
  • Was in charge of forecasting and tracking marketing and sales trends.
  • Boosted inbound inquiries.
  • Achieved a 10% improvement in win-rate for target accounts.
  • Analyzed competitor product features.
  • Aligned marketing and product teams on launch schedules.
  • Championed brand consistency across marketing channels.
  • Analyzed product usage trends.
  • Achieved results in three years.
  • Achieved an open rate of over 40%.

Summaries

  • Looking forward to taking on a new challenge with a successful team.
  • Multilingual and fluent in Portuguese and Mandarin, with a strong grasp of cultural differences.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Proficient in promoting program by leveraging client relations and risk assessment knowledge.
  • Ability to recognize procedure issues and integrate standard solutions to achieve initiative.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Standard and category have a proven track record.
  • Performance reporting Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • HubSpot and Workday experts with exceptional interpersonal skills.
  • Excellent attention to detail as well as a creative mindset.

Accomplishments

  • Developed and launched content strategies for ServiceNow, resulting in a 30% engagement increase across social platforms and 12 new inbound leads.
  • Led regular meetings between sales, product, and design departments to align on go-to-market strategies, resulting in a successful launch of Asana in 2015.
  • Analyzed user data and provided actionable insights that improved customer acquisition campaigns, resulting in a cost-per-acquisition reduction by 16%.
  • Worked closely with the product team to define and prioritize key product features, leading to an accelerated release schedule that boosted sales by 24%
  • Managed the creation and distribution of product assets for the sales team, enabling them to close 17 more deals within 6 months.
  • Increased trial-to-paid conversion rates by 66% by developing targeted in-app messaging adhering to customer journey best practices.
  • Led post-launch review sessions to analyze product performance data, helping inform future strategies and achieve a 33% improvement in the next release.
  • Orchestrated cross-channel marketing campaigns, launching Power BI via email, social media, and paid search, delivering 14 new leads in 18 months.
  • Optimized landing pages and sales funnels, leading to an increase in conversion rates by 33% and a reduction in bounce rates by 72%.
  • Oversaw the localization of marketing collateral for Atlanta markets, growing regional awareness by 5% and boosting product adoption by 21%.

Affiliations

  • Project Management Institute (PMI) - Attended workshops focused on managing complex marketing campaign timelines and cross-functional collaboration.
  • eMarketing Association (eMA) - Member attending courses and events focused on data-driven marketing, SEO, and brand management.
  • Google Analytics Certified - Completed certification in 2022 to enhance skills in web traffic analysis and data-driven marketing strategies.
  • Customer Experience Professionals Association (CXPA) - Participated in conferences focused on improving onboarding, engagement, and retention strategies.
  • Marketo Certified Expert - Knowledge in automation strategies for driving email lifecycle campaigns and maximizing marketing ROI.
  • Google Tag Manager Certified - Developed skills in tracking marketing performance and managing web analytics implementation.
  • BS in Marketing from process - Graduated in 2022, coursework included digital marketing strategy and marketing analytics projects.
  • American Marketing Association (AMA) - Member since 2016, participating in local chapter events and seminars focused on digital marketing and product positioning.
  • Association of International Product Marketing and Management (AIPMM) - Professional member actively involved in product launch planning and market research best practices.
  • Content Marketing Institute (CMI) - Member involved in the community and content creation workshops to increase brand storytelling skills.

Certifications

  • Product Marketing Certified: Core - framework
  • Email Marketing Specialist Certification - procedure
  • Association for Project Management (APM)
  • Salesforce
  • HubSpot Content Marketing Certification - HubSpot Academy
  • Salesforce Certified Administrator - Salesforce
  • Advanced Products Marketing Course - standard
  • Email Marketing Certification - HubSpot Academy
  • Certified Brand Strategist (CBS) - Brand Establishment
  • Agile Marketing Foundations Certification - standard

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