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Skills

  • Customer Relationship Management (CRM)
  • Program Marketing
  • Competitive analysis
  • Marketing campaign management
  • Brand awareness strategy
  • Partnership development
  • A/B testing and campaign optimization
  • CCTV
  • Administrative support
  • Retail Marketing

Work Experiences

  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Achieved 30% growth in market share.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
  • Achieved a 42% increase in average session duration.
  • Collaborated with Advertising and Marketing Communications Managers and Advertising and Marketing Communications Managers to plan marketing activities aimed at promoting Workday successfully.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Managed employees and provided training on best practices to reduce process lags to ensure optimal productivity.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Seattle market to increase reach.

Summaries

  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Strong technical skills and experience in budget management.
  • Performance reporting Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Accelerated brand growth.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Advertising and Marketing Communications Manager and team leader with 10 years of experience in framework settings.
  • Active leader with excellent communication and collaboration skills.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Strong communicator with natural leadership abilities and a high level of enthusiasm.

Accomplishments

  • Orchestrated paid influencer partnerships, achieving brand engagement growth of 57% and new customer acquisition in several months.
  • Generated 14 qualified leads from a multi-channel marketing campaign, translating into $10 in incremental revenue growth.
  • Utilized Google Analytics and marketing automation tools to optimize PPC and remarketing efforts, resulting in a 55% reduction in cost per lead (CPL).
  • Directed the redesign of integrated email marketing workflows, increasing email open rates by 69% and improving retention by 79% in 2017.
  • Developed key performance indicators (KPIs) to track the performance of advertising channels, improving ROI reporting accuracy and increasing ad spend efficiency by 73%.
  • Streamlined cross-channel advertising and communications, saving 27% on marketing budget while maintaining service delivery quality.
  • Led customer insights research initiatives to refine brand messaging, contributing to improved market penetration and a 85% higher customer satisfaction score.
  • Streamlined the post-campaign analysis process to deliver actionable insights in less time, enhancing agility in optimizing future marketing campaigns.
  • Collaborated with tech and data analytics teams to create an automated marketing dashboard, enhancing reporting timeliness and ad performance monitoring.
  • Restructured the organization’s digital marketing strategy, contributing to a 44% increase in customer retention and a 28% year-over-year revenue growth.

Affiliations

  • Attended ANA Masters of Marketing Week for hands-on workshops in customer retention and loyalty programs
  • Completed Twitter Flight School Marketing Certification, obtaining special expertise in media strategy
  • Participated in the Influencer Marketing Academy Certification program in 2016, focusing on partnership development
  • Attended the PPC Hero Conference in 2015, specializing in PPC techniques and best practices
  • Certified Social Media Marketing Expert through the National Institute for Social Media (NISM)
  • Affiliate member of Digital Marketing Institute since 2017, focusing on data-driven strategies
  • Active in the Interactive Advertising Bureau (IAB) for 11 years, specializing in digital ads and PPC innovation
  • Certified through Google Ads Certification Program since 2019
  • Involved in the Retail Advertising and Marketing Association (RAMA) focusing on shopper engagement
  • Affiliate member of the Direct Marketing Association (DMA), focusing on customer retention strategies since 2023

Certifications

  • Display & Video 360 Certification by Google
  • Certified Brand Manager (CBM) by Association of International Product Marketing and Management
  • CompTIA A+ Technician
  • SEO Specialization by Coursera
  • Certified UI/UX Designer for Digital Marketers by Nielsen Norman Group
  • Hootsuite Social Marketing Certification
  • CompTIA Network+
  • Association for Project Management (APM)
  • Certified Business Analysis Professional (CBAP)
  • Inbound Marketing Certification by HubSpot Academy

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