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Skills

  • Demand Generation Marketing
  • Supervision
  • MS Office
  • Communication and presentation skills
  • Customer Relationship Management (CRM)
  • Relationship development
  • Brand-building strategies
  • Organization
  • Cross-functional team leadership
  • Budget management and cost reduction

Work Experiences

  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with initiative customers.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Achieved a 66% increase in organic traffic.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.
  • Achieved a 31% return on ad spend annually.
  • Mentored marketing personnel on best practices and protocol to increase productivity.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Collaborated with members of the product development team to improve product specifications.
  • Increased standard business sales by 17% in the past year.
  • Developed special projects for existing and prospective customers to generate new process business.

Summaries

  • Strong technical skills and experience in budget management.
  • Advertising and Marketing Communications Manager is a creative and forward-thinking Advertising and Marketing Communications Manager who is ready to put her 4+ year of experience to work advancing market share for procedure products.
  • Advertising and Marketing Communications Manager with strategic planning and performance reporting abilities.
  • Accomplished team leader with a history of building and mentoring high-performance marketing teams, fostering an environment of innovation and creativity.
  • Procedure, standard, and initiative are all available.
  • Proficient in promoting standard by leveraging client relations and project management knowledge.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Accomplished at building long-term relationships with key stakeholders.
  • Accomplished team leader.

Accomplishments

  • Collaborated with tech and data analytics teams to create an automated marketing dashboard, enhancing reporting timeliness and ad performance monitoring.
  • Led paid media strategies including Facebook Ads and Google Ads campaigns that contributed to 4 in additional revenue and a 17% improvement in ad efficiency.
  • Created a high-impact direct mail strategy that complemented the digital efforts, increasing overall campaign conversion rate by 30% in 18 months.
  • Achieved OSHA in Asana, equipping the team with enhanced digital marketing capabilities and driving a 58% growth in ROI across platforms.
  • Implemented strategic content distribution frameworks that increased brand sentiment and resulted in over 55% positive PR mentions in 18 months.
  • Engaged with external agencies to craft creative briefs that aligned with overall campaign goals, reducing campaign design time by 36%.
  • Utilized Google Analytics and marketing automation tools to optimize PPC and remarketing efforts, resulting in a 55% reduction in cost per lead (CPL).
  • Led a comprehensive rebranding initiative, increasing market share by 64% and improving overall brand perception scores.
  • Facilitated strategic partnerships and influencer collaborations, leading to a 53% boost in key social media metrics (followers, engagements) over three years.
  • Developed key performance indicators (KPIs) to track the performance of advertising channels, improving ROI reporting accuracy and increasing ad spend efficiency by 73%.

Affiliations

  • Involved in the Retail Advertising and Marketing Association (RAMA) focusing on shopper engagement
  • Active in the Interactive Advertising Bureau (IAB) for 11 years, specializing in digital ads and PPC innovation
  • Member of the Association of Internet Marketing and Sales (AIMS), exploring revenue optimization tools and trends
  • Attended the PPC Hero Conference in 2015, specializing in PPC techniques and best practices
  • Recipient of the HubSpot Content Marketing Award in 2015 for innovative storytelling
  • Member of the Chartered Institute of Marketing (CIM), involved in strategic marketing certifications and workshops
  • Listed as an active participant in Business Marketing Association (BMA) educational events on international multi-channel marketing.
  • Contributor to the MarketingProfs community, enhancing knowledge in B2B and lead generation techniques
  • Earned HubSpot Inbound Marketing Certification in 2016
  • Actively participated in Direct Marketing News (DMN) webinars on emerging consumer behavior trends

Certifications

  • Display & Video 360 Certification by Google
  • Certified UI/UX Designer for Digital Marketers by Nielsen Norman Group
  • Microsoft Advertising Certified Professional
  • Google Analytics Individual Qualification (GAIQ) by Google
  • Twitter Flight School: Video Certification
  • Certified Social Media Strategist (CSMS) by National Institute for Social Media
  • Certified Brand Manager (CBM) by Association of International Product Marketing and Management
  • Email Marketing Certification by HubSpot Academy
  • Display Advertising (Google Ads) Certification by Google
  • Copywriting and Persuasion in Strategy (CPS) Certification by Copyhackers

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