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Skills

  • Problem resolution
  • Customer relationship management (CRM) systems
  • Internet and E-mail Marketing 
  • Project organization
  • Campaign performance dashboards
  • Process improvement
  • Email marketing and automation
  • Business operations
  • Competitive and Trend Analysis
  • Insurance billing

Work Experiences

  • Increased the return on new product introductions to 3% while keeping the operating profit margin at 13%.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.
  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with program customers.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.

Summaries

  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Ability to recognize process issues and integrate system solutions to achieve program.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Director of Web Marketing.
  • Well-versed in market trends and how to profit from them.
  • Expert in standard with a strong aptitude for implemented and improved.
  • Director of Web Marketing and team leader with 16 years of experience in method settings.
  • Achieved 24% increases in social shares.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.

Accomplishments

  • Collaborated with the sales team to ensure alignment between marketing and sales goals, improving marketing influenced revenue by 15%.
  • Directed a cross-functional team to launch a new e-commerce platform that increased average order value (AOV) by 76% in the first 8 months.
  • Redesigned the company’s content marketing strategy, driving a 67% increase in organic traffic and generating $2 in new leads.
  • Developed and rolled out a new content management system (CMS), improving efficiency in publishing and creating over 18% more web content than previous campaigns.
  • Pioneered a geo-targeted PPC campaign strategy which boosted local traffic by 31% and outperformed regional competition in Chicago.
  • Collaborated with the design and UX teams to overhaul the entire website, resulting in a 84% boost in conversion rates and increased user engagement.
  • Developed and launched an email marketing automation program resulting in a 32% increase in open rates, driving $3 in additional revenue.
  • Improved key email marketing metrics (CTO, open rate) by 78% through detailed audience segmentation and behavioral-triggered campaigns.
  • Implemented an innovative retention marketing program that increased average customer retention period by 73%, driving additional gross revenue of $7.
  • Evaluated and updated the marketing technology stack, integrating Workday and Asana to streamline workflows and improve team productivity by 19%.

Affiliations

  • Member, Performance Marketing Association (PMA), 2016-Present
  • Board Member, Society for Digital Customer Experience Leadership (SDCEL), 2021–2024
  • Member, Global Digital Advertising Council (GDAC), 2022–Present
  • Certified Email Marketing Specialist, HubSpot Academy, 2023
  • Certified PPC Marketing Specialist, Google Academy for Ads, 2018
  • Active Member, Social Media Marketing Association (SMMA), 2017–Present
  • Member, Interactive Advertising Bureau (IAB) 2015 – Present
  • Certified Growth Hacker, Growth Hacking Labs, 2017
  • Member, American Marketing Association (AMA), 2024-Present
  • Certified Google Ads Professional, Google Marketing Certification, 2023

Certifications

  • Display & Video 360 Certification for Programmatic Advertising
  • Omni-Channel Marketing Strategy Certification by eCornell
  • Certified Public Accountant (CPA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Mobile Experience Certification
  • LinkedIn Marketing Solutions Fundamentals Certification
  • SAP Certified Application Associate
  • Association for Project Management (APM)
  • Microsoft Office Specialist (MOS)
  • Certified SEO Professional by the SEO Certification Organization

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