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Skills

  • Time Management in Coordinating Campaigns
  • Social Media Event Planning & Execution
  • Audience Segmentation & Targeting
  • Social media advertising (paid ads)
  • Customer Engagement Improvement
  • Brand awareness growth strategies
  • Social media strategy development
  • Customer-Centric Content Design
  • Brand Reputation Management via Social Media
  • Influencer marketing management

Work Experiences

  • Achieved 15% increase in audience sentiment.
  • Curated and scheduled content.
  • Decreased cost-per-click by 23%.
  • Achieved 4 new followers within 18 months by optimizing content based on audience insights and analytic data.
  • Achieved 29% stronger customer engagement.
  • Achieved a 61% increase in pre-order sales.
  • Began weekly reporting on key social media metrics.
  • Collaborated with the PR team to respond to media inquiries through social media, ensuring consistent message alignment across channels.
  • Aligned content with brand voice.
  • Contributed to a 31% increase in impressions.

Summaries

  • Adept at integrating social strategies with marketing efforts.
  • Creative Communications Rep specializing in social media campaign performance tracking. Spearheaded efforts that resulted in a 57% increase in follower engagement and website traffic boosts of 60% year-over-year.
  • Achieved a 32% improvement in client satisfaction.
  • Created compelling, story-driven content.
  • Created a lasting impact on brand perception.
  • Analytically inclined Communications Social Media Rep.
  • Accomplished Social Media Rep with a history of driving brand awareness up by 21% through innovative paid and organic content. Skilled in cross-functional collaboration to ensure cohesive messaging across channels.
  • Communications Social Media Specialist focused on real-time audience interaction.
  • Achieved a 77% increase in website traffic.
  • Adept at running high-impact paid advertising campaigns.

Accomplishments

  • Redesigned company’s social media posting schedule, improving the account's engagement rate by 27% without increasing ad spend.
  • Initiated a bilingual/multilingual social media presence, contributing to a 73% increase in engagement within diverse demographic groups.
  • Wrote, designed, and scheduled social media posts, achieving a 72% increase in content click-through rates over the past year.
  • Developed an influencer outreach program that increased brand mentions by 48% within 2017 and extended reach into new consumer markets.
  • Increased engagement by 18% through dynamic ad targeting, customizing content for segmented audience groups on Facebook and Instagram.
  • Trained 4 social media interns in brand voice consistency and engagement best practices, enhancing team output and accuracy on social media posts.
  • Improved organic reach by 61% using an integrated mix of viral, trend-based content across Facebook, Instagram, and Twitter.
  • Executed a successful live event promotion campaign on social media, helping increase event attendance by 53% compared to previous promotions.
  • Developed a comprehensive social media strategy that increased brand visibility by 53% across 10 platforms within 2024.
  • Managed a team to create interactive polls and surveys reflecting audience preferences, increasing audience insights by 62%.

Affiliations

  • Active Member, Association for Women in Communications (AWC), 2021 - Present
  • Intern, Communications and Media Department of Summit Group, Assisted in Developing Social Content Calendar, 2016
  • Member, National Communication Association (NCA) – 2020-Present
  • Social Media Strategist, Local Chamber of Commerce, 2022
  • Member, American Marketing Association (AMA)
  • Speaker/Presenter at Social Media Week Boston, Discussing Emerging Trends in Social Marketing, 2019
  • Social Media Bootcamp Participant with Emphasis on Multi-Platform Growth Strategies, Phoenix, 2019
  • Member, International Association of Business Communicators (IABC) 2024 – Present
  • Guest Contributor on process in Social Media Trends and Strategies, 2018
  • Volunteer Committee Member for procedure, Social Media Manager Role, Responsible for Digital Strategy Development 2015

Certifications

  • HubSpot Social Media Certification 2019
  • LinkedIn Content & Creative Certification, 2019
  • Google Ads Video Certification (2015)
  • Facebook Blueprint Certification - 2015
  • Certified Advanced Social Advocacy Professional, 2019, Ironclad Systems
  • Google Ads Measurement Certification 2021
  • Certified Email Marketing Professional (CEMP), 2021, category
  • Google Ads Display Certification - 2016
  • Hootsuite Social Media Marketing Certification – 2020
  • Google Tag Manager Fundamentals Certification - 2016

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