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Skills

  • Brand awareness growth strategies
  • Cross-platform social media management
  • Growth Tracking on Platforms like Facebook, Instagram, Twitter
  • Cross-functional collaboration
  • Basic Graphic Design Skills
  • Trend Monitoring & Viral Content Strategy
  • Audience Segmentation & Targeting
  • Metrics Dashboard Creation for Performance Reporting
  • Proficiency with procedure
  • Social Media Event Planning & Execution

Work Experiences

  • Cultivated relationships with local influencers.
  • Coordinated with the design team to refresh visual assets for all social media platforms, increasing post consistency and professionalism.
  • Achieved a 62% increase in post reach.
  • Collaborated with the PR team to respond to media inquiries through social media, ensuring consistent message alignment across channels.
  • Achieved 11% more shares than anticipated.
  • Budgeting and negotiating
  • A/B tested social media posts.
  • I'm in charge of casting calls.
  • Adjusted in-session to meet KPIs.
  • Achieved growth within the first 6 months of launch.

Summaries

  • Analytically inclined Communications Social Media Rep.
  • Boosted engagement by 45%.
  • Created content that resonates.
  • Created compelling, story-driven content.
  • Adept at running high-impact paid advertising campaigns.
  • Creative and data-focused Social Media Rep.
  • Communications expert with a solid background in paid social media ads.
  • Created highly engaging campaigns.
  • Adept at integrating social strategies with marketing efforts.
  • Customer-focused Social Media Specialist.

Accomplishments

  • Designed and managed paid-targeted social ad campaigns, surpassing expected ROI by 68% in 15 months while keeping cost-per-click below industry benchmarks.
  • Managed a team to create interactive polls and surveys reflecting audience preferences, increasing audience insights by 62%.
  • Proactively identified emerging trends and news in Miscellaneous, using them to implement viral content strategy that led to a 74% increase in impressions.
  • Developed an influencer outreach program that increased brand mentions by 48% within 2017 and extended reach into new consumer markets.
  • Increased engagement by 18% through dynamic ad targeting, customizing content for segmented audience groups on Facebook and Instagram.
  • Spearheaded a cross-platform content campaign driving a 8% increase in both total impressions and click-through-rates year over year.
  • Executed a successful live event promotion campaign on social media, helping increase event attendance by 53% compared to previous promotions.
  • Managed and grew social media following by 16% through consistent engagement-focused content and audience building tactics.
  • Collaborated with marketing and content teams to align social media messaging with broader brand strategies, resulting in a 18% growth in customer acquisition.
  • Collaborated with the PR team to craft crisis communication messages for social media, successfully mitigating negative feedback and shifting sentiment by 68%.

Affiliations

  • Member, National Association for Media Literacy Education (NAMLE), 2017-Present
  • Member, Social Media Marketing Society (Year-Present)
  • Member, Public Relations Society of America (PRSA)
  • Attended Social Media Strategies Summit Denver for Advanced Social Advertising, 2021
  • Recipient, Professional Achievement Award from Meridian for Social Media Campaign Excellence, 2019
  • Member, International Association of Business Communicators (IABC) 2024 – Present
  • Participant, Online Webinar Series on Video Content Creation Strategies by Buffer, 2016
  • Certified Professional, Google Analytics Individual Qualification (GAIQ), 2015
  • Participated in Twitter Ads Specialist Workshop at procedure, 2017
  • Attended Industry Conference on Social Media Metrics Optimization hosted by Beacon Labs, 2016

Certifications

  • LinkedIn Content & Creative Certification, 2019
  • Video Content Creator Certification, 2017, Adobe Creative Suite
  • Google Ads Search Certification - 2024
  • Content Marketing Certification from HubSpot Academy, 2024
  • Facebook Blueprint Certification - 2015
  • Certified Media Buying Professional, Meridian, 2023
  • Google Ads Video Certification (2015)
  • Certified Email Marketing Professional (CEMP), 2021, category
  • Certified Professional in Social Media Strategy, 2018, Northwind
  • Certified Brand Strategy Professional, 2017, Ironclad Systems

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