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Skills

  • Relationship development
  • P&L Management
  • Public and media relations
  • Market Positioning
  • Client relationship management
  • Business operations
  • Content calendar management
  • A/B Testing for Campaigns
  • Project organization
  • CRM management (e.g., Salesforce, HubSpot)

Work Experiences

  • Adjusted communication workflows.
  • Awarded Outstanding Service Award for exceptional performance in coordinating multi-platform promotional efforts across 10 regions.
  • Collaborated with creative and product teams to rollout targeted messaging that increased product trial signups by 5%.
  • Championed A/B testing across digital marketing channels.
  • Created, implemented, and improved national marketing initiatives to increase metric product awareness and sales.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved 55% higher open rates.
  • Awarded Excellence Award for exceptional performance.

Summaries

  • Innovative marketing leader with 13+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • With exceptional Manufacturing and Production expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Marketing Team Coordinator with 10 years of successful team leadership and budget management experience.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Achieved 15% growth in customer base.
  • Achieved a 71% increase in ROI.
  • 17 years of experience in multi-channel campaign management.

Accomplishments

  • Coordinated and executed 3 lead-generating events, resulting in $10 new sales opportunities within the past year.
  • Crafted and deployed influencer marketing campaigns, resulting in a 79% increase in brand awareness.
  • Managed relationships with key vendors, reducing campaign costs by 35% without sacrificing quality.
  • Managed $$187,000 budget for advertising campaigns across Google Ads and social media platforms for optimal ROI.
  • Optimized PPC campaigns, reducing cost-per-click by 74% while increasing lead generation by 34%.
  • Orchestrated the integrated launch of new product offerings, driving $10 in sales within the first 8 months.
  • Conducted in-depth market research, identifying gaps leading to a 57% growth in market share.
  • Developed a comprehensive competitor analysis report that directly influenced new product positioning strategies.
  • Designed and implemented a referral marketing program, growing customer acquisition by 77%.
  • Developed cross-functional content calendars improving team collaboration and on-time project delivery by 30%.

Affiliations

  • Lead Management Certification by Marketo
  • Project Management Institute (PMI)
  • The International Association of Marketing Professionals (IAMP)
  • Member, Advertising and Marketing Independent Network
  • Association for Supply Chain Management (APICS)
  • American Society of Safety Professionals
  • Society of Women Engineers
  • MarketingProfs PRO Member
  • Salesforce Certification for Marketing Cloud
  • American Medical Informatics Association

Certifications

  • Google Tag Manager Fundamentals Certification
  • Digital Media Buying and Planning Certification – Brightline
  • Google Analytics Individual Qualification (GAIQ)
  • Apple Certified Associate (ACA)
  • Certified Digital Marketing Professional (CDMP) - Brightline
  • Certified Public Accountant
  • Google Data Studio Certification
  • CompTIA Network+
  • Certified Event Marketing Specialist – 2024
  • Scrum Master Certified (SMC) - Cedar Works

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