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Skills

  • Cross-department collaboration on ad performance
  • Ad filtering framework suggestions
  • Onboarding Documentation Creation
  • Graphic design
  • Ad Placement Optimization
  • Communications management
  • Familiarity with online advertising standards
  • Customer demographics
  • Effective communication with cross-team members
  • Framework marketing background

Work Experiences

  • Complied with system.
  • Analyzed extensive data using task management tools.
  • Boosted engagement by 32%.
  • Contributed actionable feedback.
  • Collaborated with a diverse team.
  • Contributed to enhancing user experience by reducing irrelevant sponsored content by 25% via data-driven ad auditing.
  • Contributed to enhancing user experience.
  • Analyzed trends in ad formats and delivery to provide insights that enhanced algorithmic sorting, ensuring higher engagement rates across Microsoft Excel.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Collaborated with engineering teams.

Summaries

  • Consistently improving ad engagement.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Assessed billions of online ads.
  • Collaborative ADS Quality Rater excelling in ad performance data analysis and cross-team coordination, consistently improving ad engagement and relevance scores by 73%.
  • Collaborative ADS Quality Rater.
  • Analyzed ad performance data.
  • Within Miscellaneous, senior ADS Quality Rater and outstanding performer in data analysis and quality assurance.
  • Assisted global teams.
  • Clear understanding of client relations and quality assurance as well as performance reporting training.
  • Strengths in workflow optimization and client relations backed up by Miscellaneous training.

Accomplishments

  • Collaborated with senior raters to streamline ad analysis guidelines, improving team output by 54% over 2016.
  • Executed keyword analysis on underperforming ads, increasing overall campaign impressions by 30%.
  • Developed ad-relevant guidelines contributing to a 40% increase in daily ad throughput.
  • Reviewed 3 online advertisements daily to maintain adherence to quality and relevancy standards for Summit Group.
  • Provided data-driven feedback to marketing teams, contributing to ad strategy tweaks resulting in a 73% engagement boost.
  • Analyzed over 3 advertisements for compliance and content relevance, reducing the number of flagged ads by 72%.
  • Identified non-compliant ads and escalated 16% of violations, supporting category initiative to maintain high advertising standards.
  • Suggested critical framework updates that reduced ad-related task processing time by 70%, boosting overall productive hours.
  • Worked on search result relevance projects, identifying 4 issues that led to adjustment and improved search accuracy.
  • Suggested enhancements to the ad filtering process, reducing ad review times by 53%, increasing work efficiency.

Affiliations

  • American Society of Safety Professionals
  • Society of Women Engineers
  • International Association of Language Service Providers (IALSP) - Localization Clinical Group
  • Association for the Advancement of Artificial Intelligence (AAAI)
  • Cognitive Computing Consortium (CCC)
  • Multilingual Web and Linked Open Data Community Group
  • Association for Data-driven Marketing & Advertising (ADMA)
  • Lions Club
  • International Association of Business Communicators (IABC)
  • International Conference on Data Mining (ICDM) - Program Committee

Certifications

  • Fundamentals of Digital Advertising Certification
  • Ad Quality Rater Certification system
  • Certified Internet Marketing Professional (CIMP) – Harbor & Co.
  • YouTube Ads Certification - Beacon Labs
  • Ad Relevance and Quality Assurance Course - Meridian
  • First Aid/CPR Certified
  • Apple Certified Associate (ACA)
  • META (Facebook) Certified Media Buying Professional
  • Google Ads Search Certification
  • Certified Digital Marketing Professional (CDMP) - Beacon Labs

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