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Skills

  • Ad quality assessment
  • Algorithm performance improvement
  • Campaign development
  • Cross-functional team collaboration
  • Analytics and seo
  • Data entry
  • Budgeting
  • Digital marketing
  • Familiarity with online advertising standards
  • Communications management

Work Experiences

  • Exceeded sales goals by 7% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Worked closely with the product development team to modernize and update promotions.
  • Assessed and rated ads for quality, compliance, and user targeting, reducing irrelevant content by 41% in 17 projects.
  • Planned and executed events and marketing programs that resulted in 2 times the number of qualified leads that were expected.
  • Adapted marketing plans for specific audiences based on process and initiative research.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Assisted cross-departmental teams with ad performance metrics.
  • Approved ad units for markets in Atlanta.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Summaries

  • Collaborated with cross-functional teams.
  • Analytical thinker focused on assessing ad relevance.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved results within 6 months.
  • Assisted global teams.
  • Achieved a 41% improvement in ad accuracy.
  • Clear understanding of client relations and quality assurance as well as performance reporting training.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved a 15% reduction in irrelevant search results after implementation.
  • Consistently improved platform ad quality.

Accomplishments

  • Developed and implemented an ad review framework, reducing ad latency by 49% and increasing time-on-site for Vantage.
  • Worked with internal systems to track and manage ad review effectiveness, delivering actionable feedback to improve Adobe Creative Suite algorithms.
  • Executed keyword analysis on underperforming ads, increasing overall campaign impressions by 30%.
  • Suggested enhancements to the ad filtering process, reducing ad review times by 53%, increasing work efficiency.
  • Analyzed detailed user feedback and presented insights that helped improve ad targeting across category.
  • Collaborated with team leaders to develop a reference guide that reduced ad error rates by 17%, improving team productivity.
  • Utilized proprietary analytics tools to assess and rate paid advertisements, improving CTR by 76%.
  • Leveraged SEO and keyword research tools to analyze advertisement performance, raising successful ad placements by 58%.
  • Used Asana to log and track ad performance data, providing insights that led to adjustments, enhancing advertiser satisfaction.
  • Rated over 16 global ad campaigns, achieving higher accuracy in marketspecific ad relevancy and reducing mismatch errors.

Affiliations

  • Association for Supply Chain Management (APICS)
  • American Society of Safety Professionals
  • International Society of Quality-of-Life Studies (ISQOLS) - Data Analysis Section
  • Global Network for Algorithmic Accountability
  • National Association of Social Workers
  • Association for the Advancement of Artificial Intelligence (AAAI)
  • American Marketing Association
  • Society for Natural Language Processing (SNLP)
  • American Medical Informatics Association
  • User Experience Quantitative Analysis Network (UXqart)

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Digital Marketing Professional (CDMP) - Beacon Labs
  • Certified Social Media Marketing Specialist – Brightline
  • Ad Quality Rater Certification system
  • SHRM Certified Professional (SHRM-CP)
  • First Aid/CPR Certified
  • Certified PPC Specialist - Cedar Works
  • Ad Fraud Prevention and Identification Certification
  • Certified Internet Marketing Professional (CIMP) – Harbor & Co.
  • Google Ads Search Certification

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