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Skills

  • Analytics and seo
  • Campaign management
  • Content calendar management
  • Lead generation through social media
  • Click-Through Rate Optimization
  • Content Performance Optimization
  • Real-time feedback monitoring
  • Data entry
  • Google Analytics expertise
  • A/B testing for social media ads

Work Experiences

  • Conceptualized and produced viral video content.
  • Achieved a 33% improvement in team productivity.
  • Conceptualized and produced video content that went viral on Workday, generating over 15 views in two years and 52% increase in new followers.
  • Achieved a 73% decrease in negative sentiment after initiative.
  • Achieved 66% increase in new followers in three years.
  • Contributed to audience growth.
  • Collaborated with bloggers for feature placements.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Achieved savings of $2 in paid media.
  • Updated procedure procedures to address data collection and analysis issues, resulting in program.

Summaries

  • Excellent attention to detail as well as a creative mindset.
  • Adept in building cross-functional strategies.
  • Achieved 82% growth in followers.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Costs were consistently reduced while profits were increased.
  • Achieved Top Performer for accelerating follower growth.
  • Accomplished in influencer partnership activation, leading to a 62% increase in traffic and generating $2 in lead conversions.
  • Achieved 70% community growth.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Expert in program sales and Asana promotions, with a keen eye for detail and the ability to exceed profit targets.

Accomplishments

  • Introduced a user-generated content initiative that led to 42% more engagement and 62% more shares on key promotional posts.
  • Crafted detailed product tutorials through Instagram Lives and YouTube videos, leading to 79% product demo request increase over three years.
  • Resolved product issue through consumer testing.
  • Created a regular performance testing schedule for paid social campaigns, reducing underperforming ads by 44% and increasing overall CTR by 54%.
  • Enhanced cross-channel social media integration with Tableau, allowing seamless monitoring and increasing customer engagement response rates by 15%.
  • Successfully negotiated with top-tier micro-influencers, achieving 21% improved campaign ROI without increasing total spend.
  • Managed 7 social media campaigns across platforms such as Instagram, Facebook, and Twitter, achieving a 67% increase in click-through rates (CTR) year-over-year.
  • Boosted ecommerce sales by 65% through targeted Facebook Ads, increasing return-on-ad-spend (ROAS) by 81% in method period.
  • Engaged in weekly social listening sessions to identify pain points and reputation management risks, reducing negative feedback on social media by 74%.
  • Generated in-depth reports for upper management, drawing conclusions from Google Analytics to justify a 15% boost in social media budget for 2019.

Affiliations

  • Rotary International
  • Social Media Examiner Networking Group Member process
  • National Association of Social Workers
  • Member of the National Communication Association (NCA) Social Media Division initiative
  • Member of Public Relations Society of America (PRSA) Digital Communication Section method
  • Conference Volunteer for Social Media Week Boston 2023
  • Board Member for Digital Marketing Association of Austin system
  • Society of Human Resource Management
  • Certified in Google Ads for Social Media Marketing 2024
  • Affiliate of the International Social Media Association (ISMA) system

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Cisco Certified Network Associate (CCNA)
  • Certified in Graphic Design for Social Media Lakeside Partners
  • Google Ads Search Certification
  • HubSpot Social Media Strategy Certification
  • Meta Blueprint Certification
  • LinkedIn Marketing Solutions Fundamentals Badge
  • CompTIA Security+
  • Salesforce
  • Advanced Content Marketing Certification by SEMrush

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