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Skills

  • Business operations
  • Direct-to-consumer marketing integration
  • Budget management and allocation
  • In-store promotional execution
  • New product launch management
  • First Aid/CPR
  • Team management
  • Data analysis and market gap identification
  • Communications
  • Business analysis

Work Experiences

  • Taught Trade Activation Managers and Trade Activation Managers effective customer service techniques, resulting in a 6% increase in client satisfaction.
  • Created a cutting-edge employee recognition program that increased productivity and morale.
  • Increased employee morale and decreased turnover by 7%.
  • Various events, such as tradeshows, seminars, and workshops, were used to engage prospects and customers.
  • Achieved a 58% improvement in lead generation.
  • Manufacturing service agreements and quality standards were negotiated by me.
  • Achieved a 33% uplift during peak seasons.
  • Welcomed new members and established and updated memberships in Northwind system programs.
  • Developed, managed, and implemented a business plan, as well as communicated the company's vision and goals to motivate teams.
  • Looked at current operations and market trends to see where improvements could be made and where opportunities could be capitalized on.

Summaries

  • Optimize long-term success by effectively balancing targets with resources.
  • Leader with an organized nature and an analytical problem-solving approach who is goal-oriented and enterprising.
  • Dynamic application of client relations and workflow optimization in a fast-paced business environment.
  • Demonstrated ability to develop and manage exceptional teams in order to meet and exceed challenging goals.
  • Ability to use sound judgment and independent decision-making skills to positively impact company success.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Strengths in forming and maintaining relationships with a wide range of stakeholders in fast-paced, dynamic environments.
  • Trade Activation Manager is a multi-talented Trade Activation Manager who is consistently rewarded for planning and operational improvements.
  • Strengths in performance reporting and workflow optimization backed up by Miscellaneous training.

Accomplishments

  • Identified consumer behavior trends during post-promotion analysis, advising on product bundling strategies that drove 2% revenue growth.
  • Spearheaded a multi-market trade activation strategy, enhancing local relevance and boosting year-round performance by 17.
  • Devised strategies to capture customer feedback at activation events, incorporating insights into future campaigns and improving effectiveness by 85%.
  • Integrated consumer analytics software into trade activation decision-making processes, improving targeting precision and leading to 50% sales growth.
  • Collaborated with 8 regional managers to localize and enhance trade activation strategies, improving execution consistency by 47%.
  • Partnered with distribution teams to negotiate favorable product placement, driving Microsoft Excel sales growth by $8 within the past year.
  • Played a pivotal role in launching new product categories by aligning trade activation strategies with consumer trends, driving traffic growth by 61% in 2 retailer locations.
  • Led development of a trade activation calendar, optimizing retail promotions and increasing store participation by 64% across the Northeast.
  • Collaborated with team of 2 in the development of initiative.
  • Established performance tracking for promotional events using HubSpot, identifying key levers that improved subsequent activations by 66%.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Jaycees
  • Retailers and Brands Collaborative Growth Initiatives
  • Marketing Management Association (MMA)
  • Institute for Brand and Product Engagement (IBPE)
  • Association for Computing Machinery
  • Retail Excellence Group
  • American Medical Informatics Association
  • Trade Marketing Association (TMA)
  • Rotary International

Certifications

  • Retail Marketing and Management Certification - initiative 2021
  • Business Data Analysis Certification - Brightline
  • ServSafe
  • Certified Trade Marketing Professional (CTMP) - Vantage
  • Microsoft Certified Systems Engineer (MCSE)
  • Digital Marketing Specialization - Coursera category 2017
  • Effective Consumer Promotions Certificate - standard
  • Retail Management Certification - category
  • Advanced Google Ads Certification - 2016
  • Certified Business Analysis Professional (CBAP)

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