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Skills

  • Graphic design software proficiency (e.g., Adobe Creative Suite)
  • Google Ads Campaign Management
  • Organic search traffic improvement
  • Content Creation and Copywriting
  • Graphic design
  • Budget allocation and management
  • Multilingual content creation and translation
  • Adobe Creative Cloud
  • Competitor analysis and market research
  • Multi-Channel Campaign Execution

Work Experiences

  • Analyzed user satisfaction rates.
  • Created a referral program strategy.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Collaborated with the product team.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Coordinated cross-departmental efforts to launch a new HubSpot, resulting in 5 sales in the first one year.
  • Achieved a 61% discount.
  • Entered framework data into Jira databases, streamlining analysis procedures for speed and precision.
  • Updated initiative procedures to address data collection and analysis issues, resulting in process.
  • Contributed to a 7 increase in revenue.

Summaries

  • Achieved measurable outcomes.
  • Achieved an 6 ROI.
  • Clear understanding of project management and client relations as well as project management training.
  • Adept at executing SEO strategies to improve organic traffic, generating 49% growth through keyword optimization and backlink strategies.
  • Excellent attention to detail as well as a creative mindset.
  • Bringing a thorough knowledge of standard products, market conditions, and customer preferences to the table.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Ability to devise innovative strategies.
  • Expert in program sales and HubSpot promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Dedicated to thorough and accurate research.

Accomplishments

  • Directed Google Ad campaigns with a 78% reduction in cost per lead (CPL) through A/B testing and optimization.
  • Supported the sales team by creating collateral and presentations that improved pitch success by 41%.
  • Achieved Scrum Master in Google Analytics and used it to track, optimize, and report on 11 online campaigns.
  • Developed an email marketing campaign resulting in 26% higher open rates and 31% click-through rates.
  • Created workflow efficiencies using HubSpot, reducing the time to launch email marketing campaigns by 33%.
  • Executed competitor analysis that identified unique selling propositions (USP), helping the team adjust the marketing campaign for a stronger market advantage.
  • Resolved product issue through consumer testing.
  • Enhanced brand messaging by conducting consumer research, positioning the brand more effectively in the marketplace and increasing market share by 62%
  • Collaborated with the data analytics team to implement a customer segmentation model, resulting in 83% higher conversion rates.
  • Collaborated with the design and content teams to revamp product landing pages, driving a 77% increase in purchases.

Affiliations

  • American Marketing Association
  • Rotary International
  • Co-Op Student Association – Contributed to cross-departmental marketing projects Columbus, 2018
  • Certified PPC Specialist – Skilled in leading paid campaigns recognized 2021
  • Certified Adobe Digital Marketing Associate – Focused on creative strategy and execution for marketing 2019
  • Association for Supply Chain Management (APICS)
  • Society of Women Engineers
  • Project Management Institute (PMI) – Certificate in managing cross-department marketing initiatives 2016
  • Lions Club
  • International Council of Nurses

Certifications

  • First Aid/CPR Certified
  • Oracle Eloqua Marketing Automation Master
  • Facebook Blueprint Certification – Facebook and Instagram Advertising
  • Certified Public Accountant (CPA)
  • ServSafe
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Adobe Certified Expert in Digital Marketing
  • Certified Product Marketing Manager (CPMM) – framework

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