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Skills

  • Event registration platform expertise (Asana preferred)
  • Stakeholder relationship management
  • Communications
  • Event marketing strategy development
  • Scheduling
  • Relationship development
  • Team management
  • Adaptability in High-Pressure Settings
  • Process equipment
  • MS Office

Work Experiences

  • Coordinated seminar functions such as site selection, scheduling, marketing, reservations, materials, event management, and follow-up to ensure a smooth training execution.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated with standard customers to determine their needs and deliver system service.
  • Constructed comprehensive social media strategies.
  • Transported Power BI to the past year customer locations.
  • Achieved 18% attendee satisfaction.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Boosted audience retention by 69%.
  • Attracted more than 12 C-level executives.
  • Collaborated with a cross-functional team.

Summaries

  • Boosted event attendance by 45% annually.
  • Event Marketing Specialist with 17 years of event planning, business development, and vendor management experience.
  • Achieved an 22% increase in audience growth.
  • Event Marketing Specialist with 12 years of successful strategic planning and budget management experience.
  • Event Marketing Specialist with 11 years of sponsorship, fundraising, and private event planning experience.
  • Successful in developing high-performing sales, marketing, and event planning teams as well as inspiring workplace cultures.
  • Award-winning Event Marketing Specialist recognized by Northwind for exceptional event planning and flawless execution.
  • Closed sponsorship deals for metric.
  • Strengths in stakeholder engagement and cross-functional collaboration backed up by Marketing and Communications training.
  • Added significant value to event offerings.

Accomplishments

  • Assumed ownership of end-to-end promotion for 18-city conference series using targeted email campaigns, boosting early RSVPs by 63% year-over-year.
  • Trained 4 staff on the implementation of event marketing best practices and technology, increasing event operational efficiency by 18%.
  • Effectively anchored relationship-building efforts by maintaining constant communication with sponsors, stakeholders, and attendees for event lifecycle improvements.
  • Directed a team of 5 in the successful execution of company-wide virtual events, introducing new technologies that elevated the attendee experience by 29%.
  • Resolved product issue through consumer testing.
  • Improved return on investment (ROI) for events by negotiating in-kind sponsorships valued at 10, allowing company resources to be allocated more effectively.
  • Strategized and implemented social media campaigns to promote events, expanding audience reach by 75% on platforms such as Salesforce.
  • Created event-specific email marketing campaigns that yielded a 26% higher open rate and 29% click-through rate using method.
  • Won program for coordinating the most innovative hybrid marketing campaign, leading to 54% increase in post-event conversions.
  • Researched and sourced new venues that reflect brand image and positioning, ensuring venues meet the technical requirements for staging major product launches.

Affiliations

  • Trade Show News Network (TSNN) - Subscribed member, following key insights on maximizing ROI through trade show participation.
  • Project Management Institute (PMI) - Certified Project Management Professional (PMP), applying knowledge toward event planning efficiency.
  • Regional Event Marketing Roundtable - Joined in 2020 to network with professionals on innovative approaches to community-targeted event marketing.
  • HubSpot User Group - Contributor and participant in discussions around CRM best practices for event marketing.
  • American Marketing Association (AMA) - Attended annual conferences focused on the latest trends in digital advertising and branding for events.
  • Association for Computing Machinery
  • Jaycees
  • Event Logistics Professionals Exchange - Participated in webinars highlighting supply chain solutions tailored for seamless event logistics.
  • Toastmasters
  • Content Marketing Institute Membership - Collaborating since 2016 with other members to align content creation with pre- and post-event engagement.

Certifications

  • Certified Event Management Expert (EME)
  • Certificate in Marketing Strategy – Northwind
  • Certified Trade Show Marketer (CTSM)
  • CompTIA A+ Technician
  • Certified Digital Event Strategist (DES), Lakeside Partners
  • Certified Public Accountant (CPA)
  • Project Management Professional (PMP)
  • CompTIA Security+
  • Facebook Certified Event Marketer
  • Certified Trade Show Manager (CTSM) - Northwind

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