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Skills

  • Meeting planning
  • Customer service
  • Team building
  • MS Office
  • Business Administration
  • Content creation for event promotion
  • Sponsorship development
  • Problem resolution
  • CRM tool proficiency (e.g., QuickBooks, HubSpot)
  • Event sales

Work Experiences

  • Was in charge of a 3 person onsite team, which included caterers, audio-visual technicians, and the facility management team.
  • Collaborated with procedure in launching a branded pop-up event that drove attendee social media mentions and boosted brand visibility by 76%.
  • Achieved a 62% improvement in future event planning.
  • Conducted post-event review.
  • Consistently remained under budget by 46% %.
  • Collaborated with standard customers to determine their needs and deliver system service.
  • Constructed comprehensive social media strategies.
  • Transported Power BI to the past year customer locations.
  • Achieved metric by managing all phases of event execution from pre-event planning through post-event review for 15 large-scale corporate functions.
  • Answered 5 calls per 18 months to help customers with their questions and concerns.

Summaries

  • Strengths in stakeholder engagement and cross-functional collaboration backed up by Marketing and Communications training.
  • Achieved a notable increase in customer satisfaction.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Event Marketing Specialist with 11 years of sponsorship, fundraising, and private event planning experience.
  • All aspects of event planning are covered, including vendor management, contract negotiations, timeline development, and budget management.
  • Within Marketing and Communications, senior Event Marketing Specialist and outstanding performer in strategic planning and vendor management.
  • Achieved a significant ROI increase.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Achieved an 22% increase in audience growth.

Accomplishments

  • Resolved product issue through consumer testing.
  • Strategized and implemented social media campaigns to promote events, expanding audience reach by 75% on platforms such as Salesforce.
  • Effectively anchored relationship-building efforts by maintaining constant communication with sponsors, stakeholders, and attendees for event lifecycle improvements.
  • Organized fundraising galas for nonprofit organizations, generating over 18 in donations through effective guest engagement strategies.
  • Improved attendee engagement during corporate events by implementing interactive sessions, resultin in 64% higher overall participation.
  • Successfully carried out contract negotiations with rental providers for event needs like AV and venue accommodations, undercutting projected costs by 8.
  • Directed a team of 5 in the successful execution of company-wide virtual events, introducing new technologies that elevated the attendee experience by 29%.
  • Created event-specific email marketing campaigns that yielded a 26% higher open rate and 29% click-through rate using method.
  • Documented and resolved system which led to metric.
  • Won program for coordinating the most innovative hybrid marketing campaign, leading to 54% increase in post-event conversions.

Affiliations

  • Certified Meeting Professional (CMP) - Earned certification in 2021, boosting credibility in event planning and execution.
  • Public Relations Society of America (PRSA) - Regular attendee of seminars focused on media partnerships and event publicity strategies.
  • Content Marketing Institute Membership - Collaborating since 2016 with other members to align content creation with pre- and post-event engagement.
  • Rotary International
  • International Council of Nurses
  • Digital Advertising for Events (DAE) - Completed specialized online courses in 2018, using digital ads for event promotions.
  • Social Media Marketing World - Contributor to discussion panels on leveraging social platforms for event outreach, starting in 2022.
  • National Association of Social Workers
  • Salesforce Marketing Cloud User Group - Participant since 2023, focused on customized email marketing solutions for event campaigns.
  • Certified in Sponsorship Management (CSM) - Obtained in 2015, elevating expertise in managing high-profile sponsorships across events.

Certifications

  • HubSpot Content Marketing Certification
  • Certified Event Designer Program (EDP) – Summit Group
  • Certified Public Accountant (CPA)
  • Digital Marketing Specialist Certification – Summit Group
  • Certified Meeting Professional (CMP)
  • Apple Certified Associate (ACA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA A+ Technician
  • Certificate in Marketing Strategy – Northwind
  • Hootsuite Social Media Marketing Certification

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