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Skills

  • Team building
  • Program equipment
  • Content strategy development for multiple platforms
  • Brand consistency and adherence to guidelines
  • Budgeting and Allocation 
  • Budgeting
  • Cross-cultural team leadership and management
  • P&L Management
  • PeopleSoft
  • Market Analysis

Work Experiences

  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 16% above industry standard performance.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Implemented marketing strategies that resulted in a customer base growth of 11%.
  • Orchestrated program and system advertising campaigns to drive marketing efforts.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Achieved a 12 investment return.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Achieved a 68% increase in conversion rates.

Summaries

  • Within Sports, senior International Marketing Coordinator and outstanding performer in team leadership and stakeholder engagement.
  • Adaptable International Marketing Coordinator.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved 53% growth in international market share in 2020.
  • Achieved 72% improvement in ROI.
  • Costs were consistently reduced while profits were increased.
  • Accomplished in event planning and organizing large-scale international trade shows that generate significant business opportunities and brand engagements.
  • Clear understanding of workflow optimization and vendor management as well as quality assurance training.
  • Recognized on a regular basis for outstanding performance and contributions to the Sports industry's success.

Accomplishments

  • Managed a $14 marketing budget for international campaigns, optimizing spend to increase ROI by 76% in Portland.
  • Built and scaled influencer marketing campaigns, generating 2 in media value across Columbus.
  • Resolved product issue through consumer testing.
  • Used Google Analytics and initiative to track campaign performance across international markets, reducing CPA by 64%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Planned and executed marketing events across Chicago, attracting 9 attendees and boosting brand exposure.
  • Led market research efforts on consumer needs in Denver, providing insights that enhanced product positioning and drove 85% sales growth.
  • Developed and executed region-specific marketing strategies across 15 countries, resulting in 73% growth in engagement.
  • Created a targeted content strategy that resulted in 76% engagement increase in German markets.
  • Managed relationships with Seattle-based influencers, resulting in a 77% increase in customer acquisition.

Affiliations

  • International Market Research Association (IMRA)
  • Eurasia Marketing Association (EMA)
  • International Society of Marketing Innovation (ISMI)
  • Certified International Trade Professional (CITP)
  • American Association of Exporters and Importers (AAEI)
  • International Market Strategy Council
  • Global Marketing Leadership Forum
  • International Business Development Association (IBDA)
  • Association for Supply Chain Management (APICS)
  • Project Management Institute

Certifications

  • Certified Global Business Professional (CGBP) by NASBITE
  • International SEO & SEM Specialist Certification by SEMrush
  • Certified Business Analysis Professional (CBAP)
  • Advanced Google Analytics Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant (CPA)
  • Language Proficiency Certifications (e.g., DELE, DALF, TOEFL depending on target market)
  • Cisco Certified Network Associate (CCNA)
  • Multilingual Proficiency Certification (List relevant languages)
  • Certified Public Accountant

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