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Skills

  • Cross-functional team collaboration
  • Team leadership and training
  • Event logistics coordination
  • Public speaking and presentation
  • Data-driven decision making
  • Client and Vendor Conflict Resolution
  • Onboarding and Mentoring Junior Staff
  • Industry Trend Monitoring
  • Press and Media Management
  • Ticket Sales Optimization

Work Experiences

  • Coordinated for over 3 high-profile speakers.
  • Developed unique copy for event brochures.
  • Crafted compelling narratives for presentations.
  • Collaboratively developed the thematic arc for a year-long event series, increasing idea cohesion and participant engagement by 55%.
  • Designed content strategy for event press kits.
  • Coordinated and communicated with a variety of collaborators, photographers, and writers.
  • Developed and managed 5 events per year.
  • Achieved $8 in pre-order sales.
  • Cut operational costs by 57% per event season.
  • Created material for post-event marketing.

Summaries

  • Acquired high-profile sponsors.
  • Accomplished Event Manager.
  • Curated actionable agendas around key industry topics.
  • Boosted attendee connections by 79% through custom mobile apps.
  • Crafted engaging narratives.
  • Captured audience attention.
  • Boosted satisfaction ratings by 54%.
  • Data-driven Writer Event Manager recognized for outstanding attention to detail in event execution. Managed 16 successful multi-day events annually with ROI increases of 54%, leveraging content marketing strategies to boost ticket sales.
  • Core strengths in content development.
  • Achieved ROI increases of 48%.

Accomplishments

  • Revamped post-event feedback forms, leading to actionable insights that improved future event experiences by 79%.
  • Facilitated high-profile interviews for keynote speakers, yielding 15 feature articles in top industry publications.
  • Partnered with in-house copywriters and external vendors to create compelling messaging for event branding and promotion, achieving 59% growth in web traffic.
  • Negotiated contracts with vendors and suppliers, reducing event production costs by 51% while maintaining quality.
  • Facilitated post-event reporting processes that provided data-driven insights, improving decision-making for future events by 73%.
  • Created compelling event marketing materials, contributing to a 37% increase in ticket sales over a 6 months.
  • Migrated event planning to a cloud-based system, which improved cross-team collaboration by 85% and reduced project delays.
  • Improved event attendance by 30% through personalized email marketing campaigns and data-driven content curation.
  • Successfully coordinated a 17-day conference attended by 4 executives, leading to a 38% increase in client satisfaction surveys.
  • Redesigned event agendas, introducing more diverse content tracks which boosted attendee satisfaction rates by 58%.

Affiliations

  • Grants Committee Member, Local Writers Studio | Portland Writers’ Guild
  • Speaker, Marketing for Events | Content Strategy Summit 2018
  • Member, Event Marketers Association | Certified Event Marketer (CEM)
  • Member, Professional Writers Alliance | metric
  • Alumni, Professional Writing Programs | Summit Group
  • Regional Business Member, initiative | American Society of Association Executives (ASAE)
  • Content Writer, Event Blog Contributor | metric
  • Coordinator, Annual Event Series | Event Management & Marketing Group
  • Certified, Digital Event Strategist (DES) | Virtual Events Institute
  • Chairperson, Event Technology Panel Discussions | 2024 – standard

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Certified Special Events Professional (CSEP) from the International Live Events Association
  • Certificate in Event Management from procedure
  • Certified in Hospitality Digital Marketing from the Hospitality Sales & Marketing Association International (HSMAI)
  • Advanced Social Media Marketing for Business Certificate from Meridian
  • Project Management Professional (PMP) by the Project Management Institute
  • Event Planning and Management Certificate from Harbor & Co.
  • Certified Content Marketer by CopyBlogger (Online Writing Certification)
  • Event Budgeting & Financial Management Certification from the National Association for Catering and Events (NACE)
  • Certified Business Event Strategist (CBES) from the PCMA

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