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Skills

  • Survey Feedback Collection and Analysis
  • Relationship Building with Keynote Speakers
  • Brand Consistency in Communications
  • Crisis Management during Events
  • Contract Negotiation with Vendors
  • Press and Media Management
  • Audience Data Analytics
  • Team leadership and training
  • Stakeholder management
  • Event planning and execution

Work Experiences

  • Designed communication strategy for post-event follow-up.
  • Coordinated panel discussions with industry thought leaders.
  • Achieved media coverage in top-tier publications.
  • Cut operational costs by 57% per event season.
  • Coordinated panel discussions with thought leaders in the industry, resulting in the highest-rated sessions during the 2024 event.
  • Developed strategic event timelines.
  • Designed and executed communication strategy for post-event follow-up, driving 22% of survey responses and feedback collection.
  • Achieved 60% growth in client retention rate year-over-year.
  • Was in charge of relationships, inquiries, and registrations.
  • Curated event agendas around trending industry topics to help increase event registration by 71%.

Summaries

  • Achieved 31% survey response rates.
  • Accomplished Event Manager with a background in writing promotional content and post-event surveys that improved quality and engagement by 48%. Delivered exceptional events that increased loyalty and drove repeat attendance by 76%.
  • Crafted personalized communication strategies.
  • Boosted satisfaction ratings by 54%.
  • Creative and tactical Writer Event Manager known for producing dynamic collateral that drives audience engagement. Led large-scale events exceeding 4 attendees and boosted attendee connections by 82% through custom mobile apps.
  • Curated trend-focused event content.
  • Accomplished Event Manager.
  • Crafted compelling content.
  • Data-driven Writer and Event Manager.
  • Creative and tactical Writer Event Manager.

Accomplishments

  • Led post-event analysis sessions with stakeholders, identifying areas of improvement that decreased event costs by 68% over the past year.
  • Worked closely with designers and branding teams to produce cohesive event signage and materials, ensuring brand integrity across all touchpoints.
  • Redesigned event agendas, introducing more diverse content tracks which boosted attendee satisfaction rates by 58%.
  • Developed customized content and scripts that increased VIP speaker engagement during process, resulting in system.
  • Improved event attendance by 30% through personalized email marketing campaigns and data-driven content curation.
  • Oversaw the creation of sponsorship decks that increased partnership deals by $16, contributing to long-term strategic objectives.
  • Curated panel discussions with industry influencers, increasing post-event networking opportunities by 67%.
  • Facilitated high-profile interviews for keynote speakers, yielding 15 feature articles in top industry publications.
  • Enhanced audience reach by 44% through the effective use of digital and social media tools, including Adobe Creative Suite.
  • Produced over 17 marketing videos for event promotion, contributing to a 31% increase in ticket sales.

Affiliations

  • Co-Founder, Event Creatives Collective | Professional Association of Writers & Event Managers
  • Content Writer, Event Blog Contributor | metric
  • Grants Committee Member, Local Writers Studio | Portland Writers’ Guild
  • Alumni, Digital Advertising and Design Workshop | Summit Group
  • Member, Women in Event Tech Leadership | metric
  • Member, Professional Writers Alliance | metric
  • Certificate, Event Project Management | Project Management Institute (PMI)
  • Affiliate, International Live Events Association (ILEA) | Portland Chapter
  • Editorial Contributor, Monthly Newsletter | process
  • Coordinator, Annual Event Series | Event Management & Marketing Group

Certifications

  • Advanced Social Media Marketing for Business Certificate from Meridian
  • Event Marketing Strategy Certification by the Eventbrite Academy
  • Certified in Staff Management for Event Planners by program
  • Adobe Creative Cloud Certification for Event Visuals/Marketing Collateral Creation
  • Google Ads Certification
  • Certificate in Post-Event Data Analysis from metric
  • Certified Meeting Manager (CMM) from Meeting Professionals International (MPI)
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Social Media Manager for Event Industry Professionals by the Digital Marketing Institute (DMI)
  • Certified Virtual Events Producer (CVEP) by framework

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