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Skills

  • Tailored Sales Approach for Restaurant Clients
  • Team building
  • Luxury Wine Sales Consulting
  • Supervision
  • Communications
  • Client needs analysis
  • Operational improvement
  • Client Retention and Loyalty Programs
  • Data-driven sales strategies
  • Customer feedback analysis

Work Experiences

  • Collaborated with the marketing team.
  • Assisted customers in completing purchases, locating items, and enrolling in reward programs in order to increase customer loyalty, satisfaction, and sales.
  • Achieved 59% growth in online wine sales.
  • Advised category on curating their wine list, leading to a 18% increase in high-margin wine selections.
  • Conducted staff training on product knowledge.
  • Advised process on curating their wine list.
  • Collaborated with winemakers during harvest season.
  • Achieved a 29% increase in quarterly sales by developing targeted wine promotions and personalized client follow-ups in Denver.
  • Achieved a 76% boost in remote sales.
  • Was in charge of issuing receipts and processing refunds, credits, and exchanges.

Summaries

  • Boosted brand awareness and increased new customer acquisition.
  • Collaborative Wine Sales Consultant well-versed in upselling and cross-selling techniques, responsible for a 60% increase in sales of premium wines through direct client consultations. Strong focus on customer satisfaction and long-term relationship building.
  • Adept at developing and executing B2B strategies with leading wine retailers. Successfully placed Salesforce wines in top 2 accounts, driving $3 in increased revenue through collaborative marketing efforts.
  • Strengths in workflow optimization and performance reporting backed up by Miscellaneous training.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved key placements on high-profile restaurant wine lists.
  • Wine Sales Consultant with 16 years of successful budget management and cross-functional collaboration experience.
  • Analyzed customer preferences.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • With extensive customer service and sales experience, this Sales Associate is highly motivated.

Accomplishments

  • Achieved record sales in 2018 by launching a curated monthly wine subscription model, attaining 14 subscribers within procedure.
  • Contributed product knowledge during the wine import process, ensuring alignment between buyer specifications and vineyard outputs.
  • Piloted a wine and food pairing master class program which was attended by over 6 clients, generating additional revenue of 9.
  • Observed significant growth in remote wine sales by integrating Adobe Creative Suite during the COVID-19 pandemic resulting in a 77% increase.
  • Collaborated with a team of sommeliers to design a highly successful wine tasting program, which drove a 43% increase in repeat clientele.
  • Conducted quarterly training sessions for restaurant staff on fine wines and pairings, leading to a 72% increase in wine sales over meals.
  • Trained 12 new sales associates in wine knowledge, customer service strategies, and upselling techniques, improving conversion rates by 74%.
  • Organized and led international winery tours for high-value customers, establishing strong winery partnerships and increasing premium wine orders by 77%.
  • Mitigated product loss by revamping inventory controls and tracking system, reducing spoilage by 73% over a 18 months.
  • Led the redesign of the company's digital wine guide, improving user navigation and increasing online wine sales by 48%.

Affiliations

  • Lions Club
  • Society of Human Resource Management
  • Association of Information Technology Professionals
  • Freemason
  • Member of the Society of Tasters and Wine Critics
  • Society of Wine and Spirits Distributors
  • Certified Specialist of Wine (CSW) Program
  • Toastmasters
  • Women of the Vine & Spirits
  • Attendee, London Wine Fair 2019

Certifications

  • Wine Business Management Certificate (Sonoma State University)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Sherry Educator – Consejo Regulador de Jerez (Sherry Council)
  • SHRM Certified Professional (SHRM-CP)
  • Level 1 Sommelier Certificate – Court of Master Sommeliers
  • Certified Wine & Food Pairing Specialist – Midwest Wine School
  • Apple Certified Associate (ACA)
  • Certified Italian Wine Specialist – Italian Wine Central
  • Level 2 Sake Specialist – WSET
  • Wine & Spirit Education Trust (WSET) Level 1

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