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Skills

  • Staff leadership and supervision
  • Content creation and curation
  • Google Analytics expertise
  • Blog Article Review and Approval Processes
  • Constant Contact
  • Search Engine Optimization (SEO)
  • Contractor management
  • Blogging
  • Viral marketing
  • Data-Driven Content Optimization

Work Experiences

  • Created brand pages.
  • Used Power BI and SAP to edit and source images and videos.
  • Used a content management system to analyze user engagement and website traffic metrics.
  • Adjusted content strategy accordingly.
  • Achieved results over one year.
  • Boosted overall session length by 45%.
  • Pitched content strategies and oversaw the acquisition of category assets.
  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.
  • Collaborated with UX designers.
  • Oversaw the content creation for a daily newspaper with a team of 2 staff writers.

Summaries

  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Aligns content with business goals and user needs.
  • Accelerated growth through strategic collaboration.
  • Strong editing, writing, and communication skills are required.
  • Within Miscellaneous, senior Website Content Manager and outstanding performer in team leadership and performance reporting.
  • Achieved conversion improvements of 59%.
  • Accomplished in organizing editorial calendars that facilitated smooth cross-team content production and achieved 19% more timely deliveries within deadlines.
  • HubSpot and QuickBooks are two of my strongest skills.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Aligned content with user pain points and preferences.

Accomplishments

  • Led the strategy and creation of lead generation content, contributing to a 68% increase in qualified leads from website traffic over two years.
  • Trained a team of junior content managers on CMS and editorial standards, reducing onboarding time by 51%.
  • Successfully migrated 12 website assets to a new CMS during platform upgrade, maintaining content integrity and reducing site downtime.
  • Successfully directed the collaboration between marketing and IT departments to implement CMS updates on time and within budget.
  • Managed CMS platform Adobe Creative Suite, configuring plugins and improving site functionality for enhanced user experience.
  • Created and delivered training workshops for new hires, focusing on use of CMS and workflow management, decreasing content errors by 25%.
  • Integrated AI-driven tools for content creation, reducing content production timelines by 70%, while maintaining top-quality standards.
  • Led a team of 4 content writers and developers, improving workflow efficiency by 45% through cross-functional collaboration.
  • Orchestrated successful content campaigns that drove 66% greater social media engagement through integrated content development.
  • Collaborated with SEO specialists to optimize existing website content, driving organic traffic growth of 50% within the past year.

Affiliations

  • Content Strategy Meetups and Conferences Attendee 2017
  • Association for Computing Machinery (ACM) – Web Content Development Focus
  • WordPress Users International Support Community
  • Co-leader in Content Strategists Network Raleigh
  • Jaycees
  • Affiliate of the Digital Content Marketing Association (DCMA)
  • Freemason
  • Freelancers Union – Web Content and Digital Marketing Professionals
  • HTML Writers Guild Membership
  • Project Management Institute

Certifications

  • Marketing Analytics and Performance Optimization - metric
  • Agile Certified Practitioner (PMI-ACP) - Project Management Institute (PMI)
  • Project Management Professional (PMP) – Project Management Institute (PMI)
  • ServSafe
  • Certified Digital Marketing Professional (CDMP) - Brightline
  • Advanced SEO Certification - category
  • Certified Search Engine Marketer (SEM) - Harbor & Co.
  • Adobe Creative Cloud Certification program
  • CompTIA Security+
  • AI in Content Creation Certification - system

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