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Skills

  • Content Migration for Website Redesigns
  • Content Legal and Ethical Compliance
  • Adobe Creative Suite
  • Constant Contact
  • Staff leadership and supervision
  • HTML/CSS for Content Formatting
  • Customer journey mapping
  • Graphic design
  • Budgeting for Content Marketing Campaigns
  • Content Personalization for Audience Segments

Work Experiences

  • Curated product descriptions.
  • Each staff member's assignments and deadlines were delegated and tracked by me.
  • Boosted site speed.
  • Created content for seasonal landing pages.
  • Aligned daily content production with trends.
  • Created editorial calendars that streamlined content production, reducing bottlenecks on content delivery by 24%.
  • Aligned daily content production with trends, resulting in viral articles that grew social sharing by 29% over 6 months.
  • Collaborated with developers on mobile-friendly content.
  • Used a content management system to analyze user engagement and website traffic metrics.
  • Curated product descriptions and brand pages, leading to a 73% increase in online purchases of Microsoft Excel.

Summaries

  • Within Miscellaneous, senior Website Content Manager and outstanding performer in team leadership and performance reporting.
  • HubSpot and QuickBooks are two of my strongest skills.
  • Website Content Manager with 16 years of successful strategic planning and process improvement experience.
  • Persuasive and captivating writer with a stellar portfolio of publications and project management, performance reporting, and workflow optimization.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Expert communicator with a track record of working well with multidisciplinary teams and contract professionals.
  • Aligns content with business goals and user needs.
  • Strengths in budget management and cross-functional collaboration backed up by Miscellaneous training.
  • Aligned landing page content with key user pain points.
  • Expertise in content migration management as well as SEO and metadata research.

Accomplishments

  • Resolved product issue through consumer testing.
  • Collaborated with stakeholders in product to curate content that aligned with company goals, increasing overall site engagement by 32%.
  • Developed and executed content strategy for a multi-lingual website, leading to a successful global launch across 16 markets.
  • Implemented on-page SEO best practices that resulted in 51% growth in keyword rankings over several months.
  • Authored a content governance framework that streamlined approvals, accelerating content publishing times by 49%.
  • Managed CMS platform Adobe Creative Suite, configuring plugins and improving site functionality for enhanced user experience.
  • Steered the redesign of the company website’s resources section, which resulted in 40% more downloads of critical customer-facing documents.
  • Led the creation of an internal knowledge base that reduced customer support tickets by 48% by providing clearer, more abundant resources online.
  • Documented and resolved initiative which led to metric.
  • Generated monthly content performance reports that informed upcoming editorial strategies, leading to consistent growth in traffic by 58%.

Affiliations

  • Certified Web Accessibility Specialist (CWAS)
  • American Marketing Association
  • American Medical Informatics Association
  • Membership in the International Association of Internet Professionals (IAIP)
  • American Society of Digital Media Marketing
  • Freemason
  • Content Marketing Institute (CMI) Membership
  • Association of Information Technology Professionals
  • Society of Women Engineers
  • Content Management Systems User Group

Certifications

  • Inbound Marketing Certification - HubSpot Academy
  • Certified Public Accountant
  • Certified Usability Analyst (CUA) - HFI
  • Certified Search Engine Marketer (SEM) - Harbor & Co.
  • Conversion Rate Optimization (CRO) Certification - Salesforce
  • Social Media Marketing Professional Certificate - framework
  • Adobe Certified Professional - Adobe Experience Manager Sites
  • Cisco Certified Network Associate (CCNA)
  • Certified ScrumMaster (CSM) – Scrum Alliance
  • WordPress Academy Certification - Workday

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