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Skills

  • Team management
  • Project management
  • Agile/Scrum Methodologies
  • Communications
  • CCTV
  • First Aid/CPR
  • Content management workflow improvements
  • Business operations
  • Operational improvement
  • Inventory management

Work Experiences

  • Achieved a 35% increase in organic search traffic.
  • Achieved results within three years.
  • Increased profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
  • Avoided fines of up to $8.
  • Achieved a one year reduction of project timelines.
  • Achieved a 44% uplift in CTA clicks.
  • Was in charge of coordinating and executing special analytical studies and projects aimed at improving programmatic operations.
  • Used Tableau to compile data gathered from various sources.
  • Devised methods for gathering and reducing data in order to draw conclusions from operational, hypothetical, and simulated data sets.
  • Achieved $10 in cost savings.

Summaries

  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Strong technical skills and experience in performance reporting.
  • CPA certified
  • Achieved consistent web development success.
  • Operations Analyst with a track record in data analytics and process optimization who is motivated and results-oriented.
  • Achieved a 26% increase in conversion rates.
  • SAP and Jira experts with exceptional interpersonal skills.
  • Strategic planning in framework settings and cross-functional collaboration in client relations settings.
  • Category, process, and framework are all available.
  • Knowledge of Workday in depth, as well as process improvement and risk assessment abilities.

Accomplishments

  • Worked alongside UX/UI teams to implement website structure changes that increased average page load speed by 23%, improving SEO performance after launching.
  • Collaborated with security teams to identify and mitigate web vulnerabilities during development, resulting in a 74% decrease in cybersecurity incidents within three years.
  • Executed a comprehensive competitive analysis study that highlighted key web architecture issues, leading to targeted improvements and a 42% boost in digital performance.
  • Collaborated with IT to execute CDN deployments, enhancing site performance for international regions by 69% and ensuring compliance with local regulations.
  • Partnered with the SEO team to integrate technical optimizations that resulted in a 60% increase in organic site traffic year over year.
  • Developed and maintained customized dashboards using standard, helping stakeholders track campaign metrics and KPIs, improving reporting accuracy by 69%.
  • Conducted thorough market and competitor analyses that revealed gaps in the company’s digital presence, leading to the adoption of key strategies that increased market share by 55%.
  • Streamlined the team’s web project management processes by implementing Workday, leading to a 39% reduction in project delivery timelines.
  • Partnered with cross-functional teams to deploy a series of A/B tests on core web pages, ultimately increasing conversion rates by 56% and lowering acquisition costs.
  • Spearheaded a mobile-first redesign project that led to a 53% increase in mobile user engagement and improved retention across critical demographics.

Affiliations

  • Active Participant, AI-Powered Web Analytics Meetup Group, Raleigh category
  • Certified Data Analyst Associate, initiative, 2015
  • Participant, UX/UI Expert Forum, SAP, 2023
  • Active Member, Digital Analytics Association (DAA) 2016 - Present
  • Instructor, Site Speed Optimization Course, Adobe Creative Suite, Raleigh, 2024
  • Coach, User Experience Design Bootcamp, Boston, 2015
  • Active Member, American Marketing Association (AMA) - Web Analytics Division
  • Member, Optimization Guild - A/B Testing Expert Council, 2018
  • Certified ScrumMaster, ScrumAlliance 2018
  • Certified A/B Testing Specialist, category, 2019

Certifications

  • Salesforce
  • Professional Certified Marketer (PCM) by American Marketing Association
  • Microsoft Certified: Azure Solutions Architect Expert
  • Certified Digital Marketing Specialist by Harbor & Co.
  • SHRM Certified Professional (SHRM-CP)
  • Certified Business Analysis Professional (CBAP)
  • SAP Certified Application Associate
  • Certified Secure Software Lifecycle Professional (CSSLP)
  • Google Analytics IQ Certification
  • Association for Project Management (APM)

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