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Skills

  • Content marketing strategy
  • Customer feedback analysis
  • Budgeting
  • Marketing and advertising
  • Click-through rate improvement
  • Business operations
  • Public and media relations
  • A/B testing and optimization
  • Staff management
  • Regulatory compliance

Work Experiences

  • Consistently hit or exceeded target sales.
  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Implemented marketing strategies that resulted in a customer base growth of 14%.
  • Achieved 44% more conversions.
  • Boosted email open rates by 77%.
  • Oversaw the launch of 2 new products in order to increase market share and generate revenue of $10.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Assessed market trends and consumer behaviors, informing wine selection decisions that grew membership satisfaction by 39%.
  • Sold and distributed over $15 worth of Power BI.
  • Contributed to a 31% increase in new memberships.

Summaries

  • Employees are motivated to perform at their best by a hardworking team builder.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 42% better conversion rate.
  • Adept at balancing creative and data-driven strategies.
  • Achieved 85% over target revenue growth.
  • Wine Club Direct Marketing Manager with 12 years of successful cross-functional collaboration and budget management experience.
  • Innovative marketing leader with 12+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved 71% sales growth within two years.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.

Accomplishments

  • Reduced acquisition costs by 16% by refining paid advertising strategies on platforms like SAP.
  • Created educational video content on wine tasting and pairing, driving a 34% increase in customer engagement.
  • Mentored and grew a marketing team of 12, cultivating leadership skills and improving overall team performance by 84%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased average member lifespan by implementing targeted renewal offers, reducing churn by 67%.
  • Documented and resolved category which led to method.
  • Led a cross-functional team to optimize the subscription page, improving conversion rates by 63%.
  • Collaborated with the product team to create personalized wine promotions, resulting in a 26% boost in conversion rates.
  • Led the development and launch of effective mobile-first campaigns, increasing wine club sign-ups via mobile by 62%.
  • Facilitated the onboarding of 16 new wine club members through targeted email marketing campaigns.

Affiliations

  • Member of Professional Association for Customer Engagement (PACE)
  • Direct Marketing Association (DMA) Membership - Wine and Alcoholic Beverage Sector
  • Association for Supply Chain Management (APICS)
  • Certified E-commerce Marketing Specialist
  • Panelist for Wine Business Monthly Direct Marketing Event 2015
  • Member of Wine Industry Summit 2022
  • Rotary International
  • International Association of Administrative Professionals
  • Participant in Social Media Wine Marketing Masterclass 2015
  • Association for Computing Machinery

Certifications

  • Project Management Professional (PMP)
  • WSI Certified Wine Specialist - initiative
  • Wine Business Certificate - standard
  • Wine Club Executive Training Program - system
  • Certified E-Commerce Marketing Specialist - standard
  • Certified Public Accountant
  • Certified Business Analysis Professional (CBAP)
  • SHRM Certified Professional (SHRM-CP)
  • HubSpot Email Marketing Certification
  • Facebook Blueprint Certification - framework

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