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Skills

  • Campaign management
  • Brand development
  • MS Office
  • Business operations
  • Team building
  • Vendor relationship management
  • Customer segmentation and targeting
  • Cross-functional team leadership
  • Process improvement
  • First Aid/CPR

Work Experiences

  • Contributed to a 31% increase in new memberships.
  • Collaborated with product teams to curate and promote seasonal wines, improving customer retention by 59% year-over-year.
  • Achieved 44% more conversions.
  • Boosted repeat purchase rates among wine club members by 55%.
  • Planned and executed events and marketing programs that resulted in 16 times the number of qualified leads that were expected.
  • Analyzed consumer behaviors.
  • Implemented marketing strategies that resulted in a customer base growth of 14%.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Boosted monthly recurring revenue by 16.
  • Collaborated with influencers to promote offerings.

Summaries

  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 42% better conversion rate.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Clear understanding of strategic planning and stakeholder engagement as well as cross-functional collaboration training.
  • Achieved 23% sales growth.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 71% sales growth within two years.
  • Within Miscellaneous, senior Wine Club Direct Marketing Manager and outstanding performer in workflow optimization and budget management.
  • Achieved success across all campaigns.

Accomplishments

  • Re-engineered multi-channel campaigns to align with customer personas, boosting customer retention by 74%.
  • Spearheaded a new loyalty incentive program that drove a member renewal rate increase of 41%.
  • Utilized A/B testing to refine subject lines, leading to a 22% uplift in email open rates.
  • Set up mobile push notifications for wine promotions, increasing mobile platform sales by 51%.
  • Improved website traffic by 31% through strategic collaboration with other marketing channels such as SEO and paid search.
  • Collaborated with content creators to produce underutilized wine region features, leading to a 69% growth in new sign-ups.
  • Authored detailed reports on campaign results, presenting findings to senior leadership for strategic decision-making.
  • Implemented automation in member renewal reminders, leading to a retention rate improvement of 66%.
  • Documented and resolved category which led to method.
  • Collaborated with team of 9 in the development of category.

Affiliations

  • Certified in Wine & Spirit Education Trust (WSET) Level 12
  • Member of Napa Valley Vintners Association
  • Wine & Spirits Wholesalers of America (WSWA) associate member
  • Participant in Social Media Wine Marketing Masterclass 2015
  • Member of Association for Data-driven Marketing & Advertising (ADMA)
  • Certified Email Marketing Specialist - Adobe Creative Suite
  • Wine Club Manager Leadership Forum participant 2017
  • Association for Supply Chain Management (APICS)
  • Member of Professional Association for Customer Engagement (PACE)
  • Wine Marketing & Tourism Conference (WMTC) participant 2018

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Business Analysis Professional (CBAP)
  • Advanced Analytics Certification - method
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Security+
  • Project Management Professional (PMP)
  • Google Ads Certification
  • Cisco Certified Network Associate (CCNA)
  • WSET Level 3 Award in Wines, Wine & Spirit Education Trust (WSET)
  • Salesforce

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