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Skills

  • Version Control in Web Publishing
  • Automation Tools Implementation
  • Editorial Process Standardization
  • Search Engine Optimization (SEO) Optimization
  • Revenue Growth through Content Strategy
  • Implementation of New Digital Technologies
  • Multilingual Content Strategy
  • Budgeting and Cost Control in Content Operations
  • Keyword Research and Competitive Analysis
  • Mentoring Junior Team Members

Work Experiences

  • Driven a 43% increase in search engine rankings.
  • Developed and executed a content strategy that increased organic search traffic by 43% in 2015.
  • Audited existing web content for SEO improvements.
  • Enabled rich search results.
  • Collaborated cross-functionally with marketing, design, and product teams.
  • Developed customer feedback loops within website forums.
  • Enhanced brand diversity across HubSpot channels.
  • Communicate with clients via phone and email to coordinate work schedules.
  • Update procedures, train staff, track progress, and provide feedback
  • Collaborated with development teams to integrate Microsoft Excel platform updates, resulting in 53% increase in scalability and operational efficiency.

Summaries

  • Enabled shorter update cycles.
  • Demonstrated expertise in optimizing more than 18 website pages, achieving an increase of 15% in monthly traffic through search optimization and process improvements.
  • Driven inclusivity across digital platforms by over 36%.
  • Efficient project manager.
  • Dedicated to fostering team growth, provided professional development and mentorship to junior team members, resulting in a 41% boost in productivity and retention.
  • Contributed to a 80% reduction in bounce rates.
  • Coordinated with vendors.
  • Achieved a measurable 37% increase in user interaction.
  • Conducted strategic A/B testing of web content.
  • Delivered web updates.

Accomplishments

  • Analyzed website behavioral metrics using Google Analytics, identifying top content opportunities which led to a 82% increase in organic traffic.
  • Built and maintained relationships with external agencies to manage outsourced content production, reducing in-house content bottlenecks and shortening time-to-publish by 52%.
  • Optimized internal search functionality using Elasticsearch, improving user search accuracy and boosting on-page time by 59%.
  • Implemented content lifecycle management processes, improving overall content turnover rate and reducing out-of-date information by 71%.
  • Orchestrated a major site overhaul involving 12 pages, improving the user experience and increasing mobile traffic by 84%.
  • Reduced overall site load time by 58% through performance optimizations, increasing user retention rates on key product pages.
  • Performed usability testing of new product pages, identifying user pain points, and increasing conversion rate by 40%.
  • Improved internal team efficiencies by implementing project management tools that reduced content production time by 31%.
  • Collaborated with the brand team to implement a website rebranding effort that aligned with the company's new positioning, improving brand consistency across 13 domains.
  • Collaborated with the UX team to enhance website accessibility, achieving WCAG 2.1 compliance and reducing bounce rate by 50%.

Affiliations

  • Contributor, Web Developers Association (WDA) - specializing in cross-departmental team coordination
  • Graduate of the Web Accessibility Initiative (WAI) course focusing on inclusive mobile web design, 2024
  • Member of the International Web Association (IWA), contributing to Frontend Design-Conversions Task Force
  • Member, Drupal Association, supporting the advancement of open-source CMS for web publishing
  • Volunteer, Mozilla Developer Network - contributor for real-time solutions and version control optimizations
  • Certified in Google Data Studio by Google, specializing in data visualization for web analytics, 2019
  • Certified Agile Project Manager for Web Development, method, 2024
  • Active participant in Adobe Experience Manager (AEM) User Group, specializing in CMS integration and web publishing workflows
  • Mentor, Women Who Code - content management and publishing stream
  • Member, Interaction Design Foundation (IDF), focused on mobile-first design principles and UX

Certifications

  • Multilingual Content Strategy Certification - category
  • Certified Podcast Manager - framework
  • Google Analytics Certification - 2023
  • Certified Digital Marketing Professional (CDMP) - process
  • Headless CMS Expert Certification - program
  • Certified Usability Analyst (CUA) - Human Factors International
  • Professional Certificate in UX Design - framework
  • Customer Experience (CX) Strategy Certification - category or Harbor & Co.
  • Certified Content Marketing Strategist - Content Marketing Institute
  • Certified Adobe Creative Cloud Specialist - Jira

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