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Skills

  • Version Control in Web Publishing
  • Web Performance Optimization
  • Technical Issue Troubleshooting (e.g., Uptime Improvement)
  • Organic traffic growth strategies
  • Web & Mobile Content Usability Testing
  • Multimedia Content Production (Video, Podcast, etc.)
  • Collaborative Branding & Digital Design Integration
  • Digital Campaign Analytics
  • Search Engine Optimization (SEO) Optimization
  • Responsive Web Design Implementation

Work Experiences

  • Consistently met monthly publication deadlines by coordinating editorial calendars and assigning roles among program.
  • Use a variety of social media platforms to promote my business.
  • Enabled rich search results.
  • Edited and published multimedia assets.
  • Communicate with clients via phone and email to coordinate work schedules.
  • Boosted external backlinks by 32%.
  • Audited existing web content for SEO improvements, driving a 73% increase in search engine rankings for targeted keywords.
  • Achieved improvements in 2021.
  • Consistently met monthly publication deadlines.
  • Collaborated cross-functionally with marketing, design, and product teams.

Summaries

  • Boosted team productivity.
  • Collaborative Web Publishing Manager.
  • Achieved a measurable 37% increase in user interaction.
  • Dedicated to fostering team growth.
  • Dedicated to fostering team growth, provided professional development and mentorship to junior team members, resulting in a 41% boost in productivity and retention.
  • Accomplished Web Publishing Manager.
  • Driven inclusivity across digital platforms by over 36%.
  • Conducted thorough performance reviews.
  • Drove an integrated content strategy.
  • Built and led high-performing content teams.

Accomplishments

  • Utilized web analytics data to inform content production strategies, increasing click-through rates (CTR) on key landing pages by 79%.
  • Guided a team of web developers and content creators to increase site traffic by 15% through improved content quality and technical SEO enhancements.
  • Initiated and led a team-wide content audit in 2020, removing outdated material and enhancing site navigation experience, reducing bounce rate by 79%.
  • Supervised the daily publishing of website content across 15 web properties, ensuring 100% accuracy and timeliness.
  • Created comprehensive publishing guidelines and documentation that increased overall content format consistency across 9 web properties.
  • Steered the development of a responsive eCommerce site, resulting in a 70% year-over-year increase in mobile sales revenue.
  • Collaborated with the brand team to implement a website rebranding effort that aligned with the company's new positioning, improving brand consistency across 13 domains.
  • Implemented content personalization strategies, resulting in 24% increase in return visit frequency on the main website.
  • Facilitated the transition to a mobile-first design strategy, improving mobile user experience and increasing mobile conversions by 77%.
  • Authored an internal publishing style guide to standardize article creation across a 10-person department, increasing content quality and team collaboration.

Affiliations

  • Certificated in Lean Six Sigma for Digital Content Project Management, 2020
  • Attended MarketingProfs Web Publishing Symposium, specializing in lead generation and content strategy improvements, 2015
  • Mentor, Women Who Code - content management and publishing stream
  • Contributor to SitePoint Community, specializing in responsive web design and technical issue resolution
  • Member of the International Web Association (IWA), contributing to Frontend Design-Conversions Task Force
  • Professional Member, Content Management Professionals Organization (CMPros) with emphasis on automation tools and efficiency
  • Active Member, Society for Editors and Proofreaders (SfEP) - web content accuracy and publication standards
  • Certified in User Experience Research by Coursera, focusing on conducting UX assessments and evaluations
  • Member, International Digital Publishing Forum (IDPF), involved in mobile-first content strategies
  • Member, Society for Technical Communication (STC) – Focus on Web and Digital Content Management Strategies

Certifications

  • Certified CMS Professional (CCMSP) - CMSA
  • Web Development Specialized Program Certification - program
  • Certified Podcast Manager - framework
  • Advanced SEO Strategy Certification - Yoast SEO Academy
  • Moz SEO Essentials Certification - 2022
  • Google AMP Certification - 2016
  • Google Analytics Certification - 2023
  • Certified Inbound Marketing Specialist - HubSpot Academy
  • Headless CMS Expert Certification - program
  • Multilingual Content Strategy Certification - category

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