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Skills

  • Contractor management
  • Viral marketing
  • User interface understanding
  • Traffic monitoring
  • System
  • Staff development
  • Data entry
  • Category online platforms knowledge
  • CSS
  • Wordpress

Work Experiences

  • Aligned content with brand voice.
  • Audited meta-data and tag structures.
  • Actively led A/B testing on web page designs.
  • Created a new employee evaluation process that resulted in significant performance improvements.
  • Conducted two years content audits in order to identify content gaps and redundancies.
  • Actively led A/B testing around web page designs, driving a 60% improvement in user engagement and average session duration.
  • Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.
  • Created boardroom and courtroom multimedia presentations that included video and text-synced depositions for better understanding.
  • Built a large network of link-building partners' websites.
  • Double-checked the data's accuracy and integrity.

Summaries

  • Ambitious
  • dependable self-starter looking for a position as a customer resolution specialist with a forward-thinking company.
  • Focused on customer service
  • Highly effective in team leadership, evaluating personnel performance, and putting in place top-notch strategies.
  • Professional with over 6 years of experience in project management and process improvement initiatives across the enterprise.
  • Proactive
  • Skills in process improvement and quality assurance are available.
  • A quick study who has worked in a variety of design fields to help companies strengthen their brands and grow their revenue.
  • Determined sales and marketing professional with 15 years of experience in category industry.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Managed a team of 6 external freelancers and content producers to maintain content quality and adherence to editorial standards.
  • Set up and maintained an editorial style guide that aligned with company branding and improved team adherence to tone and messaging by 7%.
  • Resolved product issue through consumer testing.
  • Developed content that strengthened brand positioning, leading to a 39% increase in brand search demand year-over-year.
  • Utilized Google Analytics and heatmap data to re-organize site architecture, reducing exit rates by 68% within three years.
  • Created customized content recommendations for different user segments, increasing personalization effectiveness by 43%.
  • Authored and published 18 case studies highlighting successful client implementations, improving sales pipeline efficiency by 63%.
  • Collaborated with design and UX teams to enhance visual content, resulting in a 57% increase in engagement rates on multimedia posts.
  • Established key industry partnerships to co-develop niche content, earning over 10 new social shares and media mentions.
  • Collaborated with team of 2 in the development of method.

Affiliations

  • Content Marketing Institute (CMI) Member
  • Certified Member of the American Writers and Artists Institute (AWAI)
  • Search Engine Marketing Professionals Organization (SEMPO) Membership 2023
  • American Medical Informatics Association
  • Joint Information Systems Committee (JISC) Participant
  • Association of Information Technology Professionals
  • Association for Supply Chain Management (APICS)
  • Association for Computing Machinery (ACM) Special Interest Group on Web Services
  • Content Strategists Association (CSA) Active Member
  • American Society of Journalists and Authors (ASJA) Member

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Facebook Certified Creative Strategy Professional
  • Certifications in Graphic Design – Lynda.com or LinkedIn Learning
  • Google UX Design Certificate – Coursera
  • Certified Content Strategist via Cedar Works
  • Adobe Certified Professional in Adobe XD
  • Google Certified Professional Cloud Architect
  • Certified Public Accountant (CPA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Usability Analyst (CUA)

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