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Skills

  • Product development
  • Admissions Funnel Optimization
  • Operational improvement
  • Project organization
  • Content marketing
  • P&L Management
  • Cross-functional team leadership
  • Customer service
  • Strategic planning
  • Conversion Rate Optimization (CRO)

Work Experiences

  • Championed an open house digital ad campaign.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved a 32% higher CTR compared to prior year.
  • Achieved improvement in 2022.
  • Achieved 28% rise in open house RSVPs.
  • Increased Salesforce sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Collaborated with the admissions office.
  • Implemented marketing strategies that resulted in a customer base growth of 2%.
  • Collaborated with the admissions office to refine persona-driven admissions strategies, improving yield rates year-over-year by 33%.
  • Collaborated with student ambassadors.

Summaries

  • Achieved a 13% rise in event registrations.
  • Adaptable and results-focused marketing professional known for refining communication processes to cut response times by 85% hours, driving efficiency in admissions operations.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved 69% growth in qualified leads.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved results across social media platforms.
  • Leader who is detail-oriented, attentive, and decisive.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Admissions Marketing Director is a multi-talented Admissions Marketing Director who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Partnered with cross-department teams to develop personalized email drip campaigns for segmented audiences, leading to a 67% increase in qualified leads.
  • Resolved product issue through consumer testing.
  • Enhanced multicultural outreach programs leading to a 74% increase in international student applications from the Southwest.
  • Created multi-channel lead nurturing funnels, increasing user engagement by 72% and improving conversion rates by 65% through email marketing and retargeting.
  • Spearheaded initiatives to expand digital marketing campaigns into international markets, resulting in 4 new global partnerships.
  • Documented and resolved category which led to method.
  • Led admissions marketing collaborations with key media outlets, resulting in 13 earned media placements that significantly raised brand awareness.
  • Provided consistent ROI analysis of marketing pools, ensuring continuous improvement in lead acquisition costs and achieving 46% improvement in budget utilization.
  • Developed strategies for multicultural student recruitment, contributing to a 22% year-over-year increase in diverse applicants.
  • Successfully drove the execution of targeted PPC and SEO campaigns, increasing organic search traffic by 31%.

Affiliations

  • Google Marketing Certification for Education
  • Influencer Marketing Association for Education
  • International Council of Nurses
  • Society of Human Resource Management
  • Admissions Leadership Academy (ALA)
  • HubSpot Academy Content Marketing Certification
  • Higher Education Web Professionals Association (HighEdWeb)
  • National Association for College Admission Counseling (NACAC)
  • Rotary International
  • American Association of Collegiate Registrars and Admissions Officers (AACRAO)

Certifications

  • Certificate in Global Marketing - Harbor & Co.
  • Certified Admissions Professional (CAP) - Northwind
  • ServSafe
  • Crisis Management for Higher Ed Marketers Certification - Cedar Works
  • Cisco Certified Internetwork Expert (CCIE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • International Student Recruitment Specialist - ICEF Academy
  • Certified Programmatic Advertising Specialist - HubSpot

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