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Skills

  • Content marketing
  • Process equipment
  • Partnership development
  • PeopleSoft
  • Public speaking and presentations
  • Regulatory compliance
  • Team building
  • Team management
  • Client communication
  • Data-driven decision making

Work Experiences

  • Implemented optimal sales strategies for the Columbus market in order to meet commercial objectives.
  • Collaborated with the financial aid office to refine targeted messaging for applicants, resulting in a 63% increase in accepted offers from need-based students.
  • Orchestrated standard and procedure advertising campaigns to drive marketing efforts.
  • Collaborated with the admissions office.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Sold and distributed over $11 worth of Tableau.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Completed in 14 months.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Advised product development teams on how to improve products based on customer feedback.

Summaries

  • Admissions Marketing Director is a multi-talented Admissions Marketing Director who is consistently rewarded for planning and operational improvements.
  • Admissions Marketing Director with 10 years of successful workflow optimization and data analysis experience.
  • Achieved a 16% increase without additional spend.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Admissions Marketing Director with a knack for optimizing admissions funnels, boosting conversion rates from inquiries to applications by 15% through partnership with academic departments and student ambassadors.
  • Adaptable and results-focused marketing professional.
  • Achieved a 49% improvement in conversion rates.
  • Achieved a 13% rise in event registrations.
  • Recognized on a regular basis for outstanding performance and contributions to the Education and Training industry's success.
  • Achieved 69% growth in qualified leads.

Accomplishments

  • Directed the reworking of landing pages and website to improve mobile experience, resulting in a 63% increase in applications submitted via mobile devices.
  • Collaborated with data analytics and admissions teams to improve student journey optimization, enhancing the customer experience and increasing retention by 23%.
  • Collaborated with team of 16 in the development of procedure.
  • Orchestrated paid media campaigns through QuickBooks, yielding a 7% rise in application inquiries during peak recruiting season.
  • Developed strategies for multicultural student recruitment, contributing to a 22% year-over-year increase in diverse applicants.
  • Revised and improved email marketing template designs, leading to a 55% increase in open and click-through rates among prospective students.
  • Provided consistent ROI analysis of marketing pools, ensuring continuous improvement in lead acquisition costs and achieving 46% improvement in budget utilization.
  • Established partnerships with external influencers that resulted in 13 enrollment-driven social media campaigns, contributing to a 46% spike in brand recognition.
  • Designed and delivered immersive webinars that increased interaction with prospective students, improving lead-to-application conversion rates by 54%.
  • Implemented comprehensive market research initiatives that resulted in the identification of 15 new target demographics for enrollment campaigns.

Affiliations

  • National Council for Marketing & Public Relations (NCMPR)
  • American Association of Collegiate Registrars and Admissions Officers (AACRAO)
  • Association for Computing Machinery
  • Institutional Research and Enrollment Management Association (IREMA)
  • HubSpot Academy Content Marketing Certification
  • Public Relations Society of America (PRSA)
  • Higher Education Web Professionals Association (HighEdWeb)
  • Affiliate, National Consortium for Continuous Improvement in Higher Education
  • Educational Marketing Group (EMG)
  • Rotary International

Certifications

  • Certified Brand Messaging Professional (CBMP) - Harbor & Co.
  • Executive Leadership Certificate in Marketing Strategy - program
  • Cisco Certified Network Associate (CCNA)
  • Certified Admissions Professional (CAP) - Northwind
  • CompTIA Network+
  • First Aid/CPR Certified
  • Content Marketing Certification - HubSpot Academy
  • Certified Marketing Analytics Expert (CMAE) - Jira
  • CompTIA A+ Technician
  • Advanced Enrollment Marketing Analytics Certification - Brightline

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