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Skills

  • Negotiation and Partnership Securing
  • Vendor Feedback and Improvement Loops
  • Event Coordination and Sponsorship Activation
  • KPI monitoring and reporting
  • Strategic Discounting Programs
  • Vendor relationship management
  • Internal Communication and Reporting
  • Sales funnel optimization
  • Post-Campaign Performance Reporting
  • Budget Allocation and Financial Forecasting

Work Experiences

  • Contributed to a sales lift of $17 over 4 quarters.
  • Developed and launched a co-branded marketing campaign that increased vendor sales by 56% in 2023 across 7 regional markets.
  • Achieved 63% target audience engagement.
  • Created promotional plans for Microsoft Excel.
  • Achieved a 28% reduction in cart abandonment.
  • Created innovative digital marketing bundles.
  • Achieved a 45% increase in vendor-led sales.
  • Collaborated on seasonal product launches with vendors.
  • Collaborated with QuickBooks vendors.
  • Created innovative digital marketing bundles that helped 6 vendors scale their marketing efforts, contributing to a company-wide sales boost of $18.

Summaries

  • Created custom marketing collateral.
  • Built creative marketing bundles.
  • Adept at leveraging customer insights.
  • Built strong vendor partnerships.
  • Adept at coordinating vendor collaborations.
  • Developed data-driven marketing strategies.
  • Coordinated events attracting over 3 attendees.
  • Collaborative Vendor Marketing Manager adept at working with product, design, and content teams to create custom marketing collateral. Drove the adoption of new tools for 18 vendor partners, leading to a 62% increase in marketing effectiveness.
  • Adept at cross-functional collaboration.
  • Delivered revenue growth of $17.

Accomplishments

  • Increased customer satisfaction by 71% through vendor training programs designed to improve product knowledge and sales techniques.
  • Tracked and reported on vendor campaign KPIs, providing actionable insights that adjusted marketing spend and resulted in a 17% uplift in conversions.
  • Led strategic vendor communications and promotional efforts, contributing to a year-over-year revenue growth of 29%.
  • Expanded partnership opportunities by onboarding 14 new strategic vendors, contributing to revenue growth of $7.
  • Implementing vendor segmentation strategies, which grew targeted customer engagement by 48%.
  • Coordinated end-to-end product launch planning with vendors, resulting in hitting revenue targets for 13 consecutive quarters.
  • Developed vendor marketing guidelines that streamlined campaign setup processes, reducing time-to-execution by 9%.
  • Managed vendor co-op advertising funds, yielding a 64% improvement in return on ad spend (ROAS).
  • Directed successful joint marketing events with key vendors, resulting in initiative and increased brand exposure by 59%.
  • Designed and executed a vendor loyalty program, improving repeat business by 41% and increasing partnership renewals.

Affiliations

  • Certification, Digital Marketing Institute (DMI) - Earned professional certifications in digital campaign management and multi-channel strategies.
  • Member, American Marketing Association (AMA) - Engaged in industry best practices and emerging trends in marketing strategy and vendor relationships.
  • Member, Sales and Marketing Executives International (SMEI) - Active participant in leadership development focusing on vendor sales growth and brand integration.
  • Contributor, Vendor Marketing Research Network - Published insights on recent trends in post-campaign performance reporting and ROI maximization.
  • Member, Association for Retail Technology Standards (ARTS) - Collaborated with peers on technology-driven vendor marketing solutions.
  • Member, National Retail Federation (NRF) - Participated in events and sessions on trends in retail vendor marketing strategies.
  • Member, Women in Retail Leadership Circle - Focus on vendor relationship building and sustainable marketing growth strategies.
  • Member, Association of Strategic Marketing - Enhanced skills in customer journey mapping and vendor performance optimization strategies.
  • Author, procedure - Contributed thought leadership articles on vendor marketing innovations and co-branded campaign strategies.
  • Member, Product Marketing Alliance - Stay updated on the latest practices in product marketing, including vendor partnerships and co-branded campaigns.

Certifications

  • Google Analytics Certification - 2015
  • Certified Marketing Professional (CMP) - 2021
  • Search Engine Optimization (SEO) Professional Certificate - Summit Group
  • Marketing Automation Specialist Certification - Workday
  • Certified Sales and Marketing Professional (CSMP) - Northwind
  • Certified Digital Marketing Professional - DMI
  • Vendor Management Certification - Beacon Labs
  • Vendor Management Best Practices Certification - Harbor & Co.
  • Facebook Blueprint Certification - 2017
  • Advanced Google Ads Certification - 2022

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