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Skills

  • Relationship development
  • System equipment
  • Team management
  • Team building
  • Strategic planning
  • Hashtag trend analysis
  • Adobe Creative Suite expertise
  • MS Office
  • Ad development
  • Brand reputation monitoring and response

Work Experiences

  • Based on social listening.
  • Contributed to QuickBooks launch success.
  • Achieved a 40% cost-per-engagement reduction.
  • Built relationships with key influencers and media outlets, resulting in mention in Innovation Award.
  • Adjusted social media content based on insights.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Compared to previous campaigns.
  • Oversaw the delivery of program project by system team, which resulted in metric.
  • Collaborated with cross-functional teams.
  • Saved $10 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Achieved a 82% increase in interactions.
  • Within Marketing and Communications, senior Social Media Marketing Coordinator and outstanding performer in data analysis and team leadership.
  • Adept at bridging paid and organic strategies.
  • Social Media Marketing Coordinator with 9 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Achieved 30% engagement improvement.
  • Adept at coordinating multimedia production, driving improvements in brand visual identity that lead to framework across key social channels.
  • Excellent decision-making, organizational, and analytical skills.
  • Achieved high audience engagement.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.

Accomplishments

  • Developed monthly performance reports summarizing key social metrics, aiding in data-driven marketing strategy adjustments.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed and maintained a content calendar focused on trending topics, increasing overall post engagement by 73% within the past year.
  • Generated multimedia content, including blogs, infographics, and videos for social campaigns, resulting in 3 additional shares across platforms.
  • Tracked social media analytics using tools like Adobe Creative Suite, resulting in data-driven decisions that boosted follower interaction by 50%.
  • Monitored and responded to customer queries via social media, achieving a 44% reduction in average response time over 18 months.
  • Created and optimized social media bios and profile descriptions with SEO best practices, driving 8 more visits per month from organic search.
  • Engaged with followers through interactive content and polls, resulting in 70% higher rates of post engagements on Instagram.
  • Identified and leveraged popular industry-specific hashtags leading to an improved reach and impressions by 73%.
  • Led content optimization efforts in collaboration with SEO teams, raising traffic from social platforms by 20%.

Affiliations

  • Graphic Design Skills Certification from standard
  • Twitter Flight School Certified Member
  • Google Analytics Academy – Certified Professional
  • Social Media Examiner Academy – Member
  • American Medical Informatics Association
  • American Marketing Association (AMA) – Member
  • Paid Social Media Advertising Group – Contributor
  • Hootsuite Platform Certification Holder
  • LinkedIn Marketing Solutions Certified Member
  • Society for New Communications Research (SNCR) – Affiliate

Certifications

  • Salesforce
  • Facebook Blueprint Certification: Media Buying Professional
  • Google Ads Display Certification
  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA A+ Technician
  • Google Search Ads Certification
  • Twitter Flight School Certification
  • Certified Public Accountant
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute (DMI)
  • Hootsuite Social Marketing Certification

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