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Skills

  • Conflict resolution
  • Staff development
  • P&L Management
  • Brand development
  • Data Management
  • Communications
  • Product testing
  • Budgeting and Allocation 
  • Report writing
  • Client communication

Work Experiences

  • Achieved 8 in sales uplift.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved a 39% increase in QuickBooks sales.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Increased Workday sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved new product listings in 2 key retailers.
  • Achieved 62% higher attendance.
  • Worked with the merchandising team to develop unique merchandising and collateral opportunities to differentiate in-store experiences.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Develops and implements trade marketing strategies, revises sales trade strategies, and forecasts production and sales.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Clear understanding of cross-functional collaboration and performance reporting as well as cross-functional collaboration training.
  • Strengths in data analysis and team leadership backed up by Miscellaneous training.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Leader who is detail-oriented, attentive, and decisive.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, talented in forecasting, project management, and strategic planning.
  • Trade Marketing Manager with 4 years of successful quality assurance and vendor management experience.
  • Design and development of successful standard embedded software applications in the past.

Accomplishments

  • Resolved product issue through consumer testing.
  • Established collaborative relationships with sales and category management teams to optimize retail pricing strategies and increase margin by 22%%.
  • Used ERP-integrated tools to track promotional effectiveness, contributing to a 28% increase in marketing return on investment.
  • Initiated successful joint promotional activities with key retail partners, generating a 41% increase in incremental sales for core product lines.
  • Devised end-to-end trade marketing plans for a national product launch, achieving 46% of forecasted sales within the first 6 months.
  • Analyzed trade marketing KPIs and presented data-driven recommendations that led to improved retail stock management and a 26% decrease in stock-outs.
  • Collaborated with the sales department to create targeted trade promotions, resulting in a sell-through rate increase of 7% during peak season.
  • Built training modules for field sales teams, resulting in a 20% improvement in retail execution and a 21% increase in point-of-sale promotional uptake.
  • Managed the end-to-end execution of trade marketing events, achieving 61% brand awareness lift among retail partners.
  • Planned and executed an annual trade marketing calendar involving 12 national promotions, driving a 39% sales increase while remaining within budget.

Affiliations

  • Trade Promotion Management (TPM) Certified by metric
  • CPG (Consumer Packaged Goods) Industry Network
  • American Marketing Association
  • Association for Supply Chain Management (APICS)
  • Toastmasters
  • Professional Certified Marketer (PCM) - Digital or Trade Marketing Specialist
  • Institute for Supply Management (ISM)
  • Association of Information Technology Professionals
  • Global Retail Marketing Association (GRMA)
  • Category Management Association (CMA)

Certifications

  • eMarketing Certificate by the eMarketing Association
  • Microsoft Certified Systems Engineer (MCSE)
  • Data-Driven Marketing by the CXL Institute
  • Retail Buying & Merchandising Certificate by the Fashion Institute of Technology (FIT)
  • Certified Retail Marketing Manager (CRMM)
  • Certified Brand Strategist (CBS) by the Brand Establishment
  • Certified Public Accountant
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Network+
  • Coursera Business Strategy Specialization

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