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Skills

  • Client Retention Strategies
  • Client needs determination
  • National accounts
  • Market trend analysis
  • Branding and Co-branding Initiatives
  • CRM Systems
  • Networking skills
  • Customer relationship building
  • Stakeholder engagement
  • Territory expansion

Work Experiences

  • Aligned proposals with sponsor objectives.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Used ServiceNow to keep meticulous client records in order to ensure accurate invoicing and account continuity.
  • Closed $10 worth of sponsorship contracts.
  • Presented clients with framework advertising campaigns for approval or modification.
  • Conducted industry research.
  • Achieved profitable sponsorship renewals for Beacon Labs.
  • Collaborated with Marketing and Brand teams to create innovative sponsorship packages aimed at engaging metric.
  • Increased the return on investment of advertising campaigns by analyzing performance, response rates, and results on a regular basis.
  • Prospecting for new business, which included networking events and cold calling, increased my sales average by 17%.

Summaries

  • Sponsorship Executive with 8 years of successful stakeholder engagement and risk assessment experience.
  • Achieved a 17% annual sponsorship revenue increase.
  • Achieved a 25% sponsor retention rate for recurring event sponsorships.
  • Clear understanding of budget management and cross-functional collaboration as well as process improvement training.
  • Outstanding track record as a team leader.
  • Achieved consistent sponsorship revenue growth.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved results in one year.
  • Individual who is skilled at presenting advertising benefits and determining client needs.
  • Individual sales quotas and weekly goals were met with ease.

Accomplishments

  • Created and presented sponsor visibility reports, providing valuable metrics and performance analysis that led to an increase in renewals by 18%.
  • Collaborated with team of 9 in the development of process.
  • Engineered sponsor integration tactics within metric, helping raise sponsor visibility engagement by 26%.
  • Analyzed potential sponsor markets, which supported a refined outreach strategy resulting in a 36% higher engagement rate for pitch meetings.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with marketing and events teams to develop co-branded activations with Miscellaneous sponsors, driving $13 in campaign ROI.
  • Delivered presentations and sponsorship pitch decks to C-suite leaders, resulting in the acquisition of 8 new partners.
  • Developed a comprehensive sponsorship fulfillment calendar, ensuring deliverables were met on time and yielding 44% higher contract renewals.
  • Developed and maintained strong relationships with Miscellaneous executives, driving strategic long-term sponsorship deals worth $7.
  • Drafted and presented compelling sponsorship proposals, leading to securing $6 in commitments from Miscellaneous.

Affiliations

  • American Medical Informatics Association
  • Event Sponsorship Professionals Forum
  • Toastmasters
  • Council for Advancement and Support of Education (CASE) Member
  • Finance and Sponsorship Review Committee 2019
  • Sustainability and Sponsorship Activation Conference
  • International Council of Nurses
  • Event Marketer's Sponsorship & Event Strategy Summit
  • Association of National Advertisers (ANA) Member
  • Corporate Partnerships and Sponsorship Forum Attendee 2016

Certifications

  • CompTIA A+ Technician
  • HubSpot Inbound Marketing Certification in 2019
  • Certified Meeting Professional (CMP) from Events Industry Council (EIC)
  • Project Management Professional (PMP) from Project Management Institute (PMI)
  • Contract Legal Compliance and Review Certification from system
  • Salesforce
  • Certified Public Accountant
  • Certified Corporate Event Specialist from Corporate Event Marketing Association (CEMA)
  • Certified Sponsorship Professional (CSP) from Brightline
  • Project Management Professional (PMP)

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