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Skills

  • Analytics and seo
  • Fact checking
  • Social Media Analytics & Reporting
  • Graphic design for social media
  • Influencer and Brand Partnerships
  • Social Media Automation Tools
  • Hashtag Research and Optimization
  • Pricing structures
  • Employee training
  • Creative brainstorming and ideation

Work Experiences

  • Exceeded sales goals by 3% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Achieved a 15% traffic increase to the company website.
  • Aligned content with overarching business goals.
  • Adapted marketing plans for specific audiences based on category and process research.
  • Collaborated with influencers and industry leaders.
  • Achieved results in just 18 months.
  • Authored high-impact, data-driven blog posts.
  • Achieved results in 2016.
  • Taught company protocols, best practices, and system procedures to entry-level and program data analysts.
  • Planned and executed events and marketing programs that resulted in 12 times the number of qualified leads that were expected.

Summaries

  • Aligned content with client goals.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Accomplished Social Media Advisor passionate about developing content calendars that align with client goals, contributing to a 39% increase in platform engagement over 7 months.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • As a Social Media Advisor, I’ve produced high-impact visuals that increased click-through rates by 59% and led to record-breaking digital campaign performance for method.
  • Within Miscellaneous, senior Social Media Advisor and outstanding performer in project management and data analysis.
  • Achieved unified platform alignment.
  • Social Media Advisor with 14 years of successful workflow optimization and client relations experience.
  • Accomplished social media professional.
  • Excellent attention to detail as well as a creative mindset.

Accomplishments

  • Built and nurtured a community of over 17 followers on LinkedIn by consistently delivering value-driven content.
  • Developed a cross-platform content strategy that grew Facebook reach by 84% and follower count by 26% over 4 weeks.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Received ITIL in Social Media Strategy, applying techniques to increase cross-channel effectiveness by 50%.
  • Orchestrated a user-generated content contest resulting in a 36% lift in brand mentions and social media interactions.
  • Monitored and interacted with online communities, increasing audience retention by 18% across social media platforms.
  • Led the strategy and execution of a multi-channel social media campaign that boosted overall brand recognition by 84% in 2017.
  • Collaborated with content creators to deliver engaging stories that led to a 81% boost in organic reach on Instagram.
  • Successfully executed paid social media campaigns with a budget of 4, achieving 25% KPI exceedance for engagement and conversions.
  • Drove engagement and audience growth on LinkedIn by 42% through industry-relevant thought leadership and community building.

Affiliations

  • Facebook Blueprint Certification Alumni Group
  • American Marketing Association
  • Project Management Institute (PMI) – Social Media Project Managers Guild
  • Google Analytics Academy – Social Media Metrics Program
  • Social Media Examiner Community
  • Jaycees
  • Digital Marketing World Forum (DMWF) Social Media Professionals Network
  • Content Writers Association – Social Media Marketing Subgroup
  • Society of Women Engineers
  • MarketingProfs - Social Media Marketing Certification Program

Certifications

  • Certified Social Community Manager by Facebook Blueprint
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • CompTIA A+ Technician
  • Pinterest Ads Certification
  • Certified Public Accountant (CPA)
  • Google Certified Professional Cloud Architect
  • HubSpot Social Media Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Facebook Certified Digital Marketing Associate
  • Certified Video Production for Social Media by Ironclad Systems

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