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Skills

  • Cross-functional team collaboration
  • Creative brainstorming and ideation
  • Strategic planning
  • Market Analysis
  • Social Media Automation Tools
  • Scheduling Platforms (e.g., Hootsuite, Buffer)
  • Click-Through Rate Optimization
  • Customer Churn Reduction via Social Media
  • Crisis communication management
  • Digital marketing

Work Experiences

  • Built and maintained an annual social media content roadmap that aligned with overarching business goals, contributing to year-on-year follower growth of 32% and revenue increases.
  • Achieved a 15% traffic increase to the company website.
  • Tracked initiative data and tweaked marketing campaigns, which resulted in a 7% increase in sales.
  • Built and maintained an annual social media content roadmap.
  • Collaborated with influencers and industry leaders.
  • Collaborated with Power BI development team to integrate new social listening tools, leading to more effective outreach strategies.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Adapted campaign strategies.
  • Advocated for customer-centric content, leading to a measurable improvement in customer satisfaction and 71% more positive reviews on Asana.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.

Summaries

  • Industrious marketing specialist with 18 years of experience in marketing and a decisive and hardworking attitude.
  • Achieved 35% follower growth.
  • Aligned content with client goals.
  • As a Social Media Advisor, I specialize in building lasting partnerships with influencers and stakeholders, driving 6 in revenue increase through impactful brand collaborations.
  • Accomplished social media professional with extensive experience managing a 4 budget, optimizing ad performance, and achieving a return on investment of 35% through strategic A/B testing.
  • Achieved results within 14 months of campaign execution.
  • Accomplished social media professional.
  • Adept at building constructive influencer relationships.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved results over 11 months.

Accomplishments

  • Researched competitor strategies and implemented improvements, driving a 66% increase in follower engagement within 6 months.
  • Resolved product issue through consumer testing.
  • Trained a team of 4 social media interns and successfully increased agency productivity by 21%.
  • Utilized advanced visual storytelling techniques to create engaging content that increased Instagram following by 62% in 2016.
  • Optimized YouTube video descriptions, playlists, and end cards for SEO, which directly resulted in a 16% increase in video views.
  • Built and nurtured a community of over 17 followers on LinkedIn by consistently delivering value-driven content.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Received ITIL in Social Media Strategy, applying techniques to increase cross-channel effectiveness by 50%.
  • Implemented and optimized an automated scheduling tool that reduced content backlog by 7% and ensured timely engagement.
  • Achieved TikTok account growth of 33% over 10 months by analyzing trends and producing relevant, user-generated content.

Affiliations

  • International Council of Nurses
  • Public Relations Society of America (PRSA) – Digital Communication Committee
  • Rotary International
  • Brandwatch Social Media Analytics Network
  • Salesforce Social Studio Power Users Group
  • Society of Human Resource Management
  • Freemason
  • National Association of Social Workers
  • Lions Club
  • American Marketing Association

Certifications

  • Social Media ROI Mastery by Hootsuite Academy
  • Certified Public Accountant (CPA)
  • HubSpot Social Media Marketing Certification
  • Cisco Certified Network Associate (CCNA)
  • ServSafe
  • Certified Influencer Marketing Specialist by Harbor & Co.
  • CompTIA Network+
  • Certified Public Accountant
  • Certified Social Community Manager by Facebook Blueprint
  • Project Management Professional (PMP)

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