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Skills

  • Business Administration
  • Budgeting
  • Campaign Award Recognition
  • Advertising Campaign Performance Analysis
  • Audience segmentation
  • Campaign Financial Reporting
  • Performance analytics
  • Customer service
  • Customer acquisition strategies
  • Problem resolution

Work Experiences

  • Created a program to promote new managers from within the company, resulting in a more cohesive management structure.
  • Achieved Excellence Award.
  • Was in charge of the P&L and corporate fiscal responsibility, which resulted in procedure.
  • Analyzed market data.
  • Led performance initiatives that resulted in a 9% increase in revenue.
  • Developed a multi-channel content distribution strategy.
  • Designed an omnichannel strategy.
  • Developed in-house creative resource capability saving $5 annually on external agency costs while improving content quality.
  • Achieved results in just 10 months.
  • Boosted conversion rates by 62% across all digital platforms.

Summaries

  • Proven ability to develop and maintain relationships with key accounts in order to boost overall productivity and profit margins.
  • Accomplished media executive specializing in cost reduction initiatives and workflow optimization, achieving 25% lower operational spend on media productions.
  • Within Miscellaneous, senior Senior Media Executive and outstanding performer in data analysis and strategic planning.
  • Results-driven Miscellaneous executive with a proven track record of streamlining operations, increasing profits, and increasing market penetration.
  • Achieved results within 2023.
  • As a key to success, a decisive leader promotes operational improvements, market expansion, and a positive corporate culture.
  • Miscellaneous is a key area of expertise.
  • Successful Senior Media Executive with 16 years of progressive Miscellaneous experience.
  • Costs were consistently reduced while profits were increased.
  • Achieved results in under framework.

Accomplishments

  • Led the rebranding of high-visibility campaigns for a flagship product, resulting in Excellence Award and a 50% increase in market share.
  • Developed an award-winning multichannel marketing campaign, driving 24% growth in brand awareness.
  • Chaired a digital transformation initiative, migrating Meridian's entire media portfolio online, boosting digital ad revenue by 15% in 10 months.
  • Piloted a first-ever content syndication program that expanded our audience reach to 12 global territories, with no additional overhead.
  • Produced a comprehensive market analysis that identified 3 emerging trends, directly influencing product development decisions and increasing sales by 52%.
  • Resolved product issue through consumer testing.
  • Monitored trends and market data to develop a new procedure, increasing company revenue by 24% in the first 8 months.
  • Documented and resolved metric which led to system.
  • Analyzed audience metrics and optimized campaigns to improve ROI by 81% over a 2-month period.
  • Spearheaded contract negotiations with process, achieving a cost reduction of $9 while maintaining service quality.

Affiliations

  • Association of National Advertisers (ANA) Member
  • Project Management Institute
  • Australian Association of National Advertisers (AANA) Accredited Member
  • Freemason
  • International Academy of Digital Arts & Sciences (IADAS) Advisory Board Member
  • Society of Women Engineers
  • American Marketing Association
  • Digital Media Licensing Association (DMLA) Strategy and Trends Panelist
  • Association for Computing Machinery
  • International Association of Administrative Professionals

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Facebook Blueprint Certification in Media Planning & Buying
  • Certified Public Relations Specialist (CPRS) by PRSA
  • Salesforce
  • IAB Digital Video Certification
  • Cisco Certified Network Associate (CCNA)
  • Certified ROI Marketing Manager (CRMM) by Market Motive
  • Certified Social Media and Crisis Communication Professional (CSCC) by Institute for Public Relations
  • Agile Marketing Certification by Scrum Alliance
  • Programmatic Advertising Certification by New Marketing Institute

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