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Skills

  • RFI Scanners
  • First Aid/CPR
  • Cost per acquisition (CPA) reduction
  • Insurance billing
  • Professional business writing
  • Operational improvement
  • Market share growth strategies
  • Cross-functional team leadership
  • AP style understanding
  • Team development

Work Experiences

  • Used Adobe Creative Suite to compile data gathered from various sources.
  • Achieved a 37% uplift in new customer acquisition.
  • Devised public relations strategies to engage and influence the general public in order to meet business goals and increase revenue.
  • Aligned advanced media analytics with MarTech.
  • Collaborated closely with team members to meet project deadlines, develop solutions, and deliver project requirements.
  • Learned quality assurance and vendor management to help with office needs.
  • Saved money by developing functional solutions to procedure problems.
  • Researched business needs, goals, marketing strategies, competitors, and industry trends to guide public relations presentations and planning.
  • Achieved President's Club for innovation in brand development.
  • Assisted in the creation of framework procedures.

Summaries

  • Achieved better engagement.
  • Achieved a 50% increase in conversion rates.
  • Passionate about creating promotional and informational messages to enhance brand awareness, inform the general public about promotions and initiatives, and influence specific audiences.
  • Workday and Asana experts with exceptional interpersonal skills.
  • Poised Senior Media Analyst with 4 years of experience planning special events and developing brand image strategies.
  • Intuitive when it comes to using metrics to track campaign results.
  • Expert in process with a strong aptitude for launched and coordinated.
  • Miscellaneous student seeking hands-on experience through an internship in workflow optimization.
  • Senior Media Analyst and team leader with 4 years of experience in process settings.
  • Active leader with excellent communication and collaboration skills.

Accomplishments

  • Created detailed audience segmentation strategies using Microsoft Excel, improving media targeting accuracy, leading to a 72% increase in CTR.
  • Conducted in-depth competitor analysis for Ironclad Systems, directly contributing to a savings of $13 in media spend through informed decision-making.
  • Led A/B testing for program ads, adjusting targeting parameters that resulted in a 80% lift in impressions and audience engagement.
  • Executed regional variations of media strategies for 10 different markets, improving message resonance and increasing conversion rates by 50%.
  • Formulated a multi-platform paid media strategy that boosted total engagement by 25% within one year.
  • Redesigned an omnichannel media strategy for Harbor & Co., driving year-over-year engagement growth of 28% and improving ROI by 67%.
  • Partnered with external vendors to integrate Jira solutions that shortened campaign optimization time by 81%, enhancing overall performance metrics.
  • Designed and implemented $11 media budget optimization process resulting in a 57% decrease in overall costs while maintaining ROI.
  • Optimized $12 media spend for Lakeside Partners, ensuring ads reached the intended target audience, improving reach efficiency by 49%.
  • Engaged with 8 cross-functional teams to streamline media tracking, resulting in a 22% time savings for post-campaign reporting.

Affiliations

  • Guest Speaker, Summit Group Media Performance & Analytics Workshop – 2018
  • Affiliate, International Association of Business Communicators (IABC)
  • Panelist, Advanced Media Measurement Webinar Series by Lakeside Partners
  • Alumni, process School of Communications, Class of 2024
  • Board Contributor, Portland Media Analysis Professionals Forum
  • Participant, Salesforce Marketing Cloud Certification Program
  • Certified Participant, AI for Media Insights at procedure
  • Member, Digital Analytics Association (DAA)
  • Active Chapter Member, Association for Education in Journalism and Mass Communication (AEJMC)
  • Affiliate, Interactive Advertising Bureau (IAB)

Certifications

  • Microsoft Advertising Certification
  • DoubleClick Campaign Manager Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Facebook Certified Marketing Science Professional
  • AI for Marketing Certification by Adobe Creative Suite, Beacon Labs
  • Microsoft Office Specialist (MOS)
  • Certified Adobe Campaign Architect
  • Certification in Digital Marketing Analytics by Coursera procedure
  • Google Mobile Advertising Certification
  • Cisco Certified Internetwork Expert (CCIE)

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