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Skills

  • Data-driven editorial decisions based on reader analytics
  • Creative direction for fashion photo shoots
  • Fashion storytelling and campaign development
  • Competitor analysis for fashion publications
  • First Aid/CPR
  • Editorial calendar management
  • Fashion e-commerce content curation
  • Advertising revenue increase through strategic placements
  • Digital and print editorial direction
  • Inventory management

Work Experiences

  • Answered 15 phone calls per 18 months to assist customers.
  • Finished procedure of project, which resulted in program.
  • Collaborated on digital-first storytelling formats with interactive multimedia components, improving user engagement by 64% on category website.
  • Management recognized me for providing outstanding customer service.
  • Achieved a 7% rise in audience engagement.
  • Achieved $10 in sales revenue.
  • Kept my initiative knowledge up to date by doing project management and budget management.
  • Worked with others to brainstorm new program possibilities.
  • Pitched 8 stories, storyboarded plans, and delegated writing to different reporters weekly.
  • Achieved 14% growth in global readership.

Summaries

  • Senior Fashion Editor is a hardworking and dependable Senior Fashion Editor who excels at project management and client relations.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Innovative Managing Editor who has been developing exceptional content for metric platforms for 3 years using visionary and progressive strategies.
  • Tableau and Microsoft Excel experts with exceptional interpersonal skills.
  • Achieved 3% lift in content consumption.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Proficient in promoting procedure by leveraging workflow optimization and data analysis knowledge.
  • With 17 years of progressive system experience and Miscellaneous Scrum Master, astute managing editor
  • Achieved a 75% engagement rise across print and digital platforms.
  • Motivating leader who has built and managed metric teams in the past.

Accomplishments

  • Worked with the global marketing team to position the publication as a leading voice in sustainability, driving a 29% rise in environmentally-conscious content.
  • Collaborated with the advertising team to tailor editorial content and support targeted campaigns, boosting clickthrough rates by 76%.
  • Spearheaded an editorial refresh that aligned with emerging fashion trends, resulting in a 25% increase in reader retention.
  • Provided fashion critiques and reviews on international runway shows, increasing industry recognition and audience growth by 78% year-over-year.
  • Collaborated with international luxury brands to produce compelling content for digital and print, boosting traffic to e-commerce platforms by 15%
  • Developed a high-level editorial calendar that streamlined content production and led to a 26% reduction in turnaround times.
  • Implemented advanced keyword research and SEO optimization, driving an increase in monthly digital readership by 80%.
  • Worked closely with cross-department teams to integrate editorial content into social media strategies, elevating brand visibility by 40%.
  • Enhanced editorial features with multi-channel content strategies, increasing visibility across digital, print, and social media platforms by 55%.
  • Curated trendsetting editorial features that resulted in a 47% boost in print subscriptions year-over-year.

Affiliations

  • Mentor, Hearst’s Editorial Talent Program, Fashion and Lifestyle Track (system)
  • Media Juror, Council of International Fashion Journalists (2023)
  • Listed Contributor, Fashion Excellence Awards Panel, Digital Category (2024)
  • Member, International Fashion Publication Excellence Guild
  • Delegate, Annual Fashion Publishing Innovation Conference (2022)
  • Seasoned Speaker at Fashion Digital Publishing Summit focusing on new editorial trends (2020)
  • Active Participant, Fashion Group International (FGI) - Boston Chapter
  • Certified Specialist in E-commerce Fashion Campaigns for Digital Media, standard (2024)
  • Chair, Print and Digital Content Development Committee - National Fashion Editors Guild (2019)
  • Chapter Leader, Association of Freelancers in Fashion Journalism – Chicago Chapter (framework)

Certifications

  • Diploma in Advanced Fashion Management, Ironclad Systems
  • Certified Fashion Merchandising Specialist - standard
  • Google Certified Professional Cloud Architect
  • Fashion Industry Essentials Course - system
  • Certificate in Trend Forecasting for Fashion - framework
  • Certified Public Accountant (CPA)
  • Editorial & Fashion Journalism Certification – procedure
  • Association for Project Management (APM)
  • Certified Business Analysis Professional (CBAP)
  • Social Media Marketing for Fashion Brands Certification - Summit Group

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