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Skills

  • Regulatory compliance
  • Keyword research and analysis
  • Tableau expertise
  • Content marketing alignment for SEO
  • Communications
  • Search Engine Optimization (SEO)
  • Influencer Marketing Collaboration
  • Team management
  • Ad development
  • Redirect monitoring

Work Experiences

  • Achieved a 30% revenue increase.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Transported Salesforce to 6 months customer locations.
  • Achieved results in 6 months.
  • Adjusted content based on location preferences.
  • Achieved results over a 18-month period.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Championed a transition to automated bidding strategies.
  • Analyzed performance metrics.
  • Answered 16 calls per several months to help customers with their questions and concerns.

Summaries

  • Accomplished Search Marketing Specialist.
  • Achieved 74% conversion rate gains.
  • Aligned cross-channel media strategies.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Achieved 66% more efficient budget usage.
  • Achieved a 84% increase in conversions.
  • Search Marketing Specialist is a multi-talented Search Marketing Specialist who is consistently rewarded for planning and operational improvements.
  • Adept in strategic planning.
  • Achieved high ROAS.
  • Achieved a 36% reduction in CPC.

Accomplishments

  • Utilized proprietary SEM platforms combined with Google Ads DataHub, optimizing audience targeting and improving client conversions by 35% quarter over quarter.
  • Resolved product issue through consumer testing.
  • Improved user engagement metrics by 36% through the strategic implementation of responsive content targeting both desktop and mobile environments.
  • Reduced overall cost-per-click (CPC) by 77% through strategic keyword management and effective ad copy optimization.
  • Managed complex client communication and stakeholder management to improve satisfaction and campaign transparency, resulting in a client retention increase of 53% by end of 2019.
  • Integrated automated bidding strategies into the daily optimization workflow, yielding 25% more qualified ad impressions.
  • Documented and resolved initiative which led to process.
  • Created a robust keyword research framework, discovering high-converting terms that increased conversion rates by 49% over 2-month period.
  • Improved ad relevance and reduced wasted spend on underperforming keywords in Bing Ads, achieving a 30% rise in qualified leads month over month.
  • Supported the company's digital transformation by implementing advanced Google Ads scripts to automate reporting and bidding, saving over 9 weekly hours on manual efforts.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Google Tag Manager Certification
  • Google Ads Certification Program
  • Inbound Marketing Certified Professional 2022
  • Facebook Blueprint Certification for Advertising
  • SEO Conference / Event Speaker Engagement 2016
  • International Association of Administrative Professionals
  • Member of PPCChat Community
  • Freemason
  • LinkedIn Ads Certified Professional

Certifications

  • Ahrefs SEO Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Ads Search Certification
  • SHRM Certified Professional (SHRM-CP)
  • Google Ads Measurement Certification
  • Interactive Advertising Bureau (IAB) Digital Marketing and Media Foundations Certification
  • Google Mobile Sites Certification
  • CompTIA Security+
  • CompTIA A+ Technician
  • Search Engine Marketing Specialist Certification

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