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Skills

  • Impression share tracking
  • Campaign performance tracking & reporting
  • Client communication & stakeholder management
  • Regulatory compliance
  • Data-driven decision making
  • SEM trend knowledge
  • Ad copywriting best practices
  • Content marketing alignment for SEO
  • Data analysis
  • Competitive analysis in search marketing

Work Experiences

  • Transported Salesforce to 6 months customer locations.
  • Achieved President's Club for surpassing SEM KPIs.
  • Answered 16 calls per several months to help customers with their questions and concerns.
  • Collaborated with development and creative teams to optimize landing page UX/UI, boosting lead generation by 36% over a 7-month period.
  • Boosted conversion rate by 75%.
  • Collaborated with development and creative teams.
  • Achieved 34% more efficient budget usage across all campaigns.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Awarded 'Top Performer' for fastest CTR growth.
  • Attracted 12 new qualified leads per week.

Summaries

  • Achieved 74% conversion rate gains.
  • Accomplished Search Marketing Specialist with a history of boosting organic rankings by 55%, leveraging SEMrush and technical audits to inform high-impact SEO strategies.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Achieved 40% ROI improvement annually.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Search Marketing Specialist with 14 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Achieved high ROAS.
  • Achieved a 59% reduction in wasted clicks.
  • Excellent decision-making, organizational, and analytical skills.
  • Search Marketing Specialist with 12 years of successful workflow optimization and data analysis experience.

Accomplishments

  • Resolved product issue through consumer testing.
  • Spearheaded cross-departmental initiatives that reduced marketing funnel drop-off by 49% while ensuring seamless integration across SEM and display marketing efforts.
  • Collaborated with content marketing teams to align SEO efforts with strategic blog topics, improving online engagement by 34%.
  • Collaborated with team of 4 in the development of initiative.
  • Introduced structured data and SEO schemas across HTML code to enhance click-through rates by 55% on organic search placements.
  • Improved ad relevance and reduced wasted spend on underperforming keywords in Bing Ads, achieving a 30% rise in qualified leads month over month.
  • Advanced knowledge of Google Analytics and Google Tag Manager to track and analyze visitor behavior, leading to actionable insights for campaign adjustments.
  • Enhanced client digital presence through collaboration on social media advertising, increasing both CTR and conversion on Facebook and Instagram by 16%.
  • Created and executed custom landing page recommendations based on SEM data insights, increasing conversion rates by 48% upon implementation.
  • Reduced overall cost-per-click (CPC) by 77% through strategic keyword management and effective ad copy optimization.

Affiliations

  • SEO Conference / Event Speaker Engagement 2016
  • Google Ads Premier Partner Recognition 2020
  • Toastmasters
  • Certified Search Engine Optimizer (SEO) 2021
  • Interactive Advertising Bureau (IAB) – Membership
  • Facebook Blueprint Certification for Advertising
  • Certified Facebook Ads Expert by Summit Group
  • National Association of Social Workers
  • Bing Ads Accredited Professional Program
  • International Association of Administrative Professionals

Certifications

  • Advanced Google Ads Remarketing Certification
  • SEMrush Digital Marketing Certification
  • Google Ads Video Certification
  • Salesforce
  • Hootsuite Social Media Advertising Certification
  • Certified Specialist in PPC Automation Tools Tableau
  • First Aid/CPR Certified
  • Cisco Certified Internetwork Expert (CCIE)
  • Microsoft Advertising Certified Professional
  • Google Analytics Individual Qualification (GAIQ)

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