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Skills

  • Event planning and execution
  • Security systems
  • CCTV
  • Marketing campaign management
  • Process improvement
  • Demand Generation Marketing
  • Internet and E-mail Marketing 
  • Business development and partnerships
  • Customer Loyalty Program Development
  • Insurance billing

Work Experiences

  • Managed employees and provided training on best practices to reduce process lags to ensure optimal productivity.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Columbus market to increase reach.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Achieved recognition in 2018.
  • Achieved 60% above industry standard engagement scores.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Collaborated with Regional Brand Managers and Regional Brand Managers to plan marketing activities aimed at promoting SAP successfully.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.

Summaries

  • Six Sigma certified
  • Communicative and team-oriented, with Jira expertise.
  • Multilingual and fluent in Mandarin and German, with a strong grasp of cultural differences.
  • Miscellaneous student seeking hands-on experience through an internship in team leadership.
  • Proficient in promoting system by leveraging project management and process improvement knowledge.
  • Workday and HubSpot experts with exceptional interpersonal skills.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Strategic thinker with expertise in strategic planning.
  • Determined marketing manager with 2 years of experience driving company growth through innovative and creative strategies.

Accomplishments

  • Negotiated advertising contracts with local media outlets, saving 12 on ad spend while increasing consumer engagement by 57%.
  • Exceeded KPIs for regional marketing initiatives through rigorous market segmentation, leading to a rise in qualified leads by 52%.
  • Researched and presented a competitive analysis that guided pricing adjustments and marketing strategies, contributing to 59% increase in profitability.
  • Identified and onboarded 5 new regional channel partners, expanding the company’s distribution network and driving a 57% sales increase.
  • Introduced performance metrics and tracking for regional campaigns that provided actionable insights and increased pipeline velocity by 69%.
  • Developed key consumer insights for Beacon Labs, leading to a targeted campaign that resulted in a 49% uplift in brand awareness across the Southwest.
  • Developed predictive sales forecasts based on market trends and past performance, achieving 70% accuracy for budgeting within standard.
  • Reduced vendor costs by 70% through skilled negotiation, improving overall marketing ROI for campaigns in Austin.
  • Developed and implemented regional marketing strategies that increased sales volume by 74% in Workday within Boston.
  • Spearheaded cross-market PR campaigns that improved visibility and accelerated brand adoption trends, delivering 74% growth in key segments.

Affiliations

  • Participated in the Content Marketing Institute (CMI) annual summit, gaining exposure to evolving content-based engagement strategies.
  • Professional certification in Market Research from ESOMAR, providing tools for analyzing competitive landscapes and re-positioning regional brands.
  • Engaged in the European Association of Communications Agencies (EACA), sharing insights related to regional advertising efforts and campaign management.
  • Certified Digital Marketing Professional (CDMP), awarded by the Digital Marketing Institute, providing a foundation in cross-channel marketing strategies.
  • Member of the Brand Activation Association, focusing on developing campaigns to enhance regional customer engagement.
  • Completed the Regional Leadership Program by the Global Marketing Network (GMN), reinforcing skills in regional market dynamics and team collaboration.
  • Affiliate of the Global Marketing and Sales Network (GMSN), focusing on regional market alignment and cross-functional collaboration.
  • Member of the International Advertising Association (IAA), focusing on ethical marketing practices and socially responsible campaign execution.
  • Professional Affiliate of the Global Retail Marketing Association (GRMA), focusing on retail brand building and customer segmentation at the regional level.
  • Member of the Public Relations Society of America (PRSA), incorporating best practices for brand visibility and community engagement.

Certifications

  • Certified ScrumMaster (CSM) by Scrum Alliance
  • Retail Management Certification by Northwest Center for Retail Management
  • Six Sigma Green Belt Certification by Cedar Works
  • Negotiation Mastery Certification by Harvard Business School Online
  • Facebook Certified Digital Marketing Associate
  • Certified Sales Leadership Professional (CSLP) by Sales Management Association
  • Integrated Marketing Communications Certification by Northwestern University
  • Marketing Strategy Certificate by Cornell University
  • SHRM Certified Professional (SHRM-CP)
  • Professional Certified Marketer (PCM) by American Marketing Association (AMA)

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