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Skills

  • Customer demographics understanding
  • Communications
  • Team management
  • Market research expertise
  • Operational improvement
  • Graphic design proficiency
  • Collaborative problem-solving
  • Security systems
  • Administrative support
  • Promotions planning skills

Work Experiences

  • Applied insights to boost conversion rate.
  • Conducted competitor audits, providing data that helped our marketing strategy outperform metric by 12%.
  • Analyzed A/B testing results on paid ads which lowered cost per acquisition by $2.
  • Assessed trends and opportunities.
  • Built relationships with video production teams.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.
  • Collaborated with account managers to develop customized promotional materials for 17 high-profile clients.
  • Achieved an open-rate increase of 18%.
  • Achieved revenue uplift in two years.
  • Achieved ‘Most Creative Digital Activation’ in 2018.

Summaries

  • Production Marketing Assistant completed, with 17 years of industry leadership experience in progressive roles.
  • Marketing professional with the ability to adapt to changing market conditions.
  • Ability to devise innovative strategies.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Expert in metric with a strong aptitude for implemented and improved.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Miscellaneous student seeking hands-on experience through an internship in team leadership.
  • Knowledge of Microsoft Excel in depth, as well as strategic planning and data analysis abilities.
  • Achieved 46% growth in brand awareness.
  • Talented Marketing Specialist eager to put 15 years of marketing experience to work in a new and exciting role at Harbor & Co..

Accomplishments

  • Revamped CRM workflows that streamlined customer interactions, leading to a 46% increase in customer satisfaction scores.
  • Optimized multichannel marketing strategy across social, email, and web, increasing conversion rates by 18% and improving ROI by 83%.
  • Led the setup and tear-down of trade show exhibits in Phoenix, facilitating 7 new business leads and strengthening partnerships at the event.
  • Co-managed influencer marketing campaigns that contributed to a 69% rise in user-generated content and brand advocacy.
  • Produced blog content aligned with SEO best practices, resulting in a 62% increase in organic traffic in one year.
  • Conducted A/B testing for email campaigns that led to a 16% higher open rate and a 52% click-through rate.
  • Collaborated with influencers, bloggers, and media outlets to create co-branded content that increased social media reach by 16% over framework.
  • Coordinated content calendar across 8 social media platforms, ensuring consistent messaging and contributing to a 21% increase in engagement.
  • Organized virtual events/webinars attracting 4 attendees and boosting the company’s thought leadership presence in Miscellaneous.
  • Advised on and implemented CRM upgrades, improving lead response time and user experience, leading to a 79% increase in sales conversions.

Affiliations

  • Affiliated with the Email Experience Council (EEC), keeping up to date on drip campaigns, email automation, and A/B testing trends.
  • Active participant in LinkedIn Learning groups specializing in Social Media Marketing and Campaign Strategy since 2020.
  • Completed Hootsuite Academy certification for Social Media Strategy in 2018.
  • Member of the Social Media Examiner’s Society since 2016, receiving insights into Facebook campaign strategies and performance improvements.
  • Completed a Competitive Analysis Workshop through the Nielsen Norman Group, focusing on industry trends and market positioning.
  • Member of the Digital Marketing Institute (DMI), focused on ongoing learning about PPC campaigns and SEO techniques.
  • Active in Direct Marketing Association (DMA), engaging in email marketing trends and list development discussions.
  • Affiliate of the Association for Data-driven Marketing & Advertising (ADMA), exploring advanced competitor analysis and lead acquisition strategies.
  • Affiliate of the Public Relations Society of America (PRSA), engaged in thought leadership initiatives.
  • Completed a Facebook Blueprint Certification for marketing campaign creation 2015.

Certifications

  • Google Ads Search Certification
  • Apple Certified Associate (ACA)
  • SEMrush Technical SEO Certification
  • Project Management Professional (PMP)
  • CompTIA Network+
  • SHRM Senior Certified Professional (SHRM-SCP)
  • SHRM Certified Professional (SHRM-CP)
  • Google Ads Video Certification
  • LinkedIn Marketing Solutions Certification
  • Google Data Studio Essential Training - LinkedIn Learning

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