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Skills

  • Customer feedback analytics
  • KPI Development and Tracking
  • First Aid/CPR
  • Corporate Communications
  • PeopleSoft
  • Data-driven decision making
  • Budgeting and Allocation 
  • Contract management and negotiations
  • Cross-department collaboration
  • Brand development

Work Experiences

  • Implemented optimal sales strategies for the Atlanta market in order to meet commercial objectives.
  • Captured lessons learned.
  • Increased Jira sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved Outstanding Service Award for innovation.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved a 44% increase in sales during the first month.
  • Collaborated with Engineering and Marketing on a QuickBooks introduction.
  • Achieved launch at 27% of the budget.
  • Collaborated with supply chain to source components efficiently, shaving 75% off initial estimations and ensuring early product readiness.
  • Adapted to local requirements.

Summaries

  • Achieved a 41% improvement in launch forecast accuracy.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 68% post-launch satisfaction increase.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Accomplished NPI Manager with expertise in global product launches, managing the end-to-end product lifecycle for Power BI and improving team-wide performance by 46% through mentorship and leadership.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Clear understanding of strategic planning and budget management as well as cross-functional collaboration training.
  • Achieved President's Club for innovation in 2016.
  • Adaptable product introduction expert, consistently driving market share growth by 46% in the Northeast while reducing NPI-related operational costs by $6 through cross-functional initiatives.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.

Accomplishments

  • Led cross-functional teams in Raleigh and Seattle, launching QuickBooks in 8 global markets with Innovation Award recognition.
  • Developed a strategic go-to-market plan for QuickBooks, positioning it as a market leader within 4 months.
  • Collaborated with team of 9 in the development of initiative.
  • Collaborated with international regulatory bodies, securing approvals for products in 18 countries ahead of schedule.
  • Streamlined communication between R&D, operations, and external suppliers to successfully reduce time-to-market by 65%.
  • Identified key market opportunities through competitive analysis, positioning Microsoft Excel for rapid regional adoption, achieving 44% market penetration in 18 months.
  • Collaborated with marketing and sales teams to align product messaging during launch, resulting in 78% more leads in the first 18 weeks post-launch.
  • Negotiated with global suppliers, reducing component costs by 82%, contributing to overall project savings of initiative15.
  • Directed the launch of 3 products across multiple countries, contributing to 74% global revenue growth.
  • Supported the implementation of lean manufacturing processes, reducing production time by 60% while maintaining quality.

Affiliations

  • Lions Club
  • Association for Supply Chain Management (APICS)
  • Institute of Industrial and Systems Engineers (IISE)
  • American Marketing Association
  • Jaycees
  • Association for Supply Chain Management (ASCM)
  • Society of Product Management Professionals (SPMP)
  • American Medical Informatics Association
  • Consumer Technology Association (CTA)
  • ProductCamp Volunteer or Presenter

Certifications

  • Project Management Professional (PMP) – Project Management Institute (PMI)
  • Agile Certified Practitioner (PMI-ACP) - PMI
  • Certified Innovation Process Manager — Stage-Gate International
  • Certified Professional in Supplier Diversity (CPSD) - ISM
  • Certified Master in NPI Analytics — Cedar Works
  • Certified Cost Technician (CCT) - AACE International
  • Certified NPI Engineer — Northwind
  • Professional Certificate in Supply Chain Management — MITx 2024
  • Global Professional in Supply Chain Management (GPSCM) — ISCEA
  • Certified Manufacturing Technologist (CMfgT) – SME

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