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Skills

  • Business operations
  • Proofreading and editing
  • Problem resolution
  • Project organization
  • Book publishing
  • Creative brainstorming and ideation
  • Customer satisfaction improvements through content
  • Conversion Rate Optimization (CRO)
  • MS Office
  • RFI Scanners

Work Experiences

  • Worked with others to brainstorm new method possibilities.
  • Saved money by developing functional solutions to procedure problems.
  • Achieved results across 9 campaigns.
  • Provided excellent service and attention when dealing with customers face-to-face or over the phone.
  • Achieved a 74% higher open rate for targeted campaigns.
  • Followed industry and target genre trends to capitalize on emerging trends.
  • Used Asana to compile data gathered from various sources.
  • Achieved results within 6 months.
  • Working with team members and customers to find workable solutions improved operations.
  • Achieved growth in the past year.

Summaries

  • Addressed content strategy needs.
  • Content Contributor and team leader with 9 years of experience in standard settings.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Media and Journalism student seeking hands-on experience through an internship in strategic planning.
  • Achieved Innovation Award recognition.
  • Collaborated with design and product teams.
  • Achieved conversion increases of 70%.
  • When it comes to reviewing text and updating content, I'm meticulous, perceptive, and methodical.
  • Budget management in metric settings and stakeholder engagement in cross-functional collaboration settings.
  • Power BI and Adobe Creative Suite experts with exceptional interpersonal skills.

Accomplishments

  • Conceptualized and executed a content audit, streamlining 4 pages and improving site navigation for a 61% enhanced user experience.
  • Produced SEO-optimized content that generated a 64% increase in organic search visibility and 85% performance.
  • Spearheaded content repurposing efforts, which resulted in 18 new assets and an overall 17% increase in site traffic.
  • Helped redesign content frameworks to simplify complex topics, resulting in a 79% engagement boost across Microsoft Excel.
  • Collaborated with marketing and product teams to create content that supported a 78% increase in product awareness and conversions.
  • Led a revamp of the company blog strategy that resulted in a 31% increase in traffic and engagement over several months.
  • Delivered time-sensitive articles under strict deadlines, contributing to a 46% boost in quarterly publishing metrics.
  • Enhanced client communication through detailed knowledge-sharing articles, leading to a 65% improvement in customer satisfaction scores in 2017.
  • Implemented A/B testing on content headlines and calls-to-action, enhancing conversion rates by 53% in 18 months.
  • Drafted customer-centric case studies that contributed to a 17% increase in lead generation and partner inquiries.

Affiliations

  • Affiliate Member, American Writers & Artists Institute (AWAI) – Completed certification programs for persuasive copywriting and content optimization in 2022.
  • Affiliate Member, Digital Marketing Institute (DMI) – Attended workshops on creating SEO-driven editorial calendars for large-scale campaigns.
  • Volunteer Blogger, HubSpot Marketing Academy – Provided content contributions to the Academy’s blog on SEO and organic content strategy.
  • Member, Society for Technical Communication (STC) – Co-authored publishing standards for creating user-centered technical documentation.
  • Affiliate, Public Relations Society of America (PRSA) – Participated in PR workshops to align content creation with effective media distribution strategies.
  • Alumni, LinkedIn Learning Content Creator Program – Completed courses on storytelling, audience engagement, and content performance analytics.
  • Member, Online News Association (ONA) – Production and distribution of digital content that meets journalistic standards.
  • Active Member, National Association of Independent Writers and Editors (NAIWE) – Specializing in content strategy for website conversion improvement.
  • Participant, Hootsuite Platform Certification – Applied knowledge from training in social media management to track engagement improvements on ServiceNow.
  • Member, International Association of Business Communicators (IABC) – Completed professional workshops focused on enhancing brand communication consistency.

Certifications

  • American Academy of Financial Management (AAFM)
  • Facebook Certified Creative Strategy Professional
  • ServSafe
  • SAP Certified Application Associate
  • UX Writing Certificate - Nielsen Norman Group (NN/g)
  • CompTIA A+ Technician
  • Copywriting Essentials Certification - Creative School of Copywriting
  • Content and Copywriting Masterclass - Udemy
  • Certified Digital Marketing Professional (CDMP) – DMI
  • Content Auditing and Optimization Certification - SEMrush

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