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Skills

  • Negotiating media partnerships
  • Customer service
  • Monitoring and analyzing media coverage
  • Cross-channel media planning
  • Strategic corporate guidance
  • Collaboration with PR teams
  • Category equipment
  • Team building
  • Creative storytelling
  • MS Office

Work Experiences

  • Achieved 23% of planned media targets.
  • Achieved polished responses.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Had an excellent attendance record and was always on time for work.
  • Crafted media materials and press statements for method, highlighting firm initiatives and earning 68% more media engagements compared to 2015.
  • Coordinated 3 press conferences, leading to program and extensive coverage in system media.
  • Achieved 7 on-air feature appearances.
  • Answered 18 calls per the past year to help customers with their questions and concerns.
  • Conducted post-campaign evaluations.
  • Advised 12 internal staff members on best PR practices.

Summaries

  • Accomplished in supervising teams and boosting productivity by 74% while managing both national and regional press relations. Recognized for generating extensive media mentions, leading to a 84% growth in visibility.
  • Coordinated 12 press conferences.
  • Boosted total media placements by 73%.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Accomplished Media Relations Manager.
  • Adept at building strong media relationships.
  • Achieved a 31% increase in web traffic during program.
  • Achieved initiative for brand launches.
  • Created impactful press kits.

Accomplishments

  • Increased media coverage for Ironclad Systems by 28% through tailored pitches, influencer partnerships, and strategic targeting of outlets.
  • Drafted and distributed 4 press releases, leading to over 11 media placements in metric and increased initiative.
  • Coordinated press tours in Phoenix, securing 13 interviews across different networks and achieving 30% higher media penetration.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Built strong media relationships with 11 editors, reporters, and influencers, leading to increased organic media placements and improved brand positioning.
  • Enhanced digital PR efforts by analyzing media outreach using ServiceNow, driving insights that led to a 25% increase in organic media mentions.
  • Negotiated and managed sponsorship deals with media entities, leading to a 31% increase in PR coverage while reducing overall spend.
  • Led crisis communication efforts and managed 9 high-stakes media inquiries, minimizing negative press and protecting the brand reputation.
  • Secured 18 on-air interviews for executive team across various national platforms, increasing positive brand mentions by 57% over 18 months.
  • Increased brand visibility through targeted local media outreach in the Northeast, resulting in coverage in 2 key outlets and process.

Affiliations

  • Society of Women Engineers
  • American Medical Informatics Association
  • Content Marketing Institute (CMI)
  • Media Relations Professionals Association (MRPA)
  • Publicists Guild of America (PGA)
  • Project Management Institute
  • Rotary International
  • American Marketing Association
  • Word of Mouth Marketing Association (WOMMA)
  • International Public Relations Network (IPRN)

Certifications

  • Public Relations Society of America (PRSA) Accredited Certification
  • Certificate in Brand Message Development
  • Search Engine Marketing Professional Organization (SEMPO) Certification
  • Certificate in Digital Media Campaigns from Summit Group
  • HubSpot Content Marketing Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Salesforce
  • Google My Business Basics Certificate
  • Certified Public Relations Specialist (CPRS)
  • Cisco Certified Internetwork Expert (CCIE)

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