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Skills

  • Media landscape analysis
  • Social media marketing
  • Press Conference Coordination
  • PR strategy development
  • Managing media interviews
  • Negotiating media partnerships
  • Industry awards submissions
  • Information gathering and analysis
  • Handling media inquiries
  • Event media management

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Advised 12 internal staff members on best PR practices.
  • Achieved improvement over 2024.
  • Collaborated with executive leadership.
  • Collaborated with executive leadership to develop messaging for interviews, media appearances, and press releases for metric, earning framework award.
  • Achieved 7 on-air feature appearances.
  • Accomplished results within several months.
  • Achieved 80% social media shares.
  • Achieved 58% growth in web traffic.
  • Achieved a 40% rise in social media mentions for Vantage.

Summaries

  • Accomplished in supervising teams and boosting productivity by 74% while managing both national and regional press relations. Recognized for generating extensive media mentions, leading to a 84% growth in visibility.
  • Astute Media Relations Manager with a passion for strategic media planning.
  • Achieved a 31% increase in web traffic during program.
  • Avoided negative impact on the brand and the market.
  • Astute Media Relations Manager with a passion for strategic media planning, having designed targeted media campaigns that successfully increased brand engagement by 18% in 2019. Proficient in handling high-stakes media inquiries.
  • Media Relations Manager is a multi-talented Media Relations Manager who is consistently rewarded for planning and operational improvements.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Adept at positioning brand messaging.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Adept at managing media relations for high-profile events.

Accomplishments

  • Led crisis communication efforts and managed 9 high-stakes media inquiries, minimizing negative press and protecting the brand reputation.
  • Led PR efforts for category, obtaining 6 notable media features and driving an increase in event attendance by 38%.
  • Collaborated with logistics to craft high-value content for press releases and pitches for Power BI, resulting in initiative in media exposure.
  • Developed strategic relationships within the Miscellaneous press community, resulting in 15 successful crossover features and increased brand positioning.
  • Coordinated press tours in Phoenix, securing 13 interviews across different networks and achieving 30% higher media penetration.
  • Spearheaded influencer collaboration campaigns that generated 70% more social media engagement and secured 11 earned media mentions.
  • Orchestrated media partnerships with 7 leading outlets to increase audience impressions by 17% and grow brand visibility across process.
  • Increased media coverage for Ironclad Systems by 28% through tailored pitches, influencer partnerships, and strategic targeting of outlets.
  • Secured 18 on-air interviews for executive team across various national platforms, increasing positive brand mentions by 57% over 18 months.
  • Drafted and presented quarterly media performance reports, highlighting trends and opportunities that improved strategy and boosted media placements by 24% over 2021.

Affiliations

  • Rotary International
  • Lions Club
  • International Academy of Digital Arts and Sciences (IADAS)
  • National Association of Media Relations Managers (NAMRM)
  • Women in Media Network
  • Global Alliance for Public Relations and Communication Management
  • American Society of Safety Professionals
  • National Press Club (NPC)
  • National Association of Social Workers
  • Publicists Guild of America (PGA)

Certifications

  • Certificate in Cross-Channel Media Strategy
  • Certified Business Analysis Professional (CBAP)
  • Google My Business Basics Certificate
  • Media Metrics and Analytics Analysis Certification
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant
  • Public Relations Society of America (PRSA) Accredited Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • First Aid/CPR Certified
  • Certified Public Relations Specialist (CPRS)

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