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Skills

  • Client relationship management
  • Building Long-term Client Relationships
  • Persuasive ad writing
  • Order processing
  • Sales presentations
  • Business intelligence for decision-making
  • Team building
  • Sales presentation development
  • Territory management
  • MS Office

Work Experiences

  • Built relationships with key stakeholders, delivering strategic recommendations that improved campaign performance by 63%.
  • Explained to clients how certain types of advertising helped customers promote their products or services in the most effective way possible.
  • Was in charge of a large number of accounts for ad agencies and brand advertisers.
  • Created sales presentations to promote the benefits of advertising to potential clients.
  • Collaborated with 2 internal departments.
  • Attended a variety of events, including workshops and tradeshows, in order to meet new people.
  • Achieved results in 2018.
  • Closed 12 high-revenue accounts.
  • Exceeded the department's productivity and accuracy goals by automated.
  • Standardized relationship-building expectations by training 18 employees in business lead generation.

Summaries

  • Media Account Executive is a hardworking and dependable Media Account Executive who excels at strategic planning and process improvement.
  • Prepares promotional plans, media kits, and sales contracts with ease.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Dynamic communication, persuasion, and stakeholder engagement skills motivate me.
  • Client relations in method settings and budget management in strategic planning settings.
  • Accomplished in CRM implementation, reducing client response time by 35% and increasing client retention rates through superior optimizations.
  • Strong technical skills and experience in quality assurance.
  • Media Account Executive with budget management and strategic planning abilities.

Accomplishments

  • Developed and implemented data-driven media strategies that resulted in a 16% increase in customer conversions for metric.
  • Initiated the successful relaunch of a major client’s account, achieving a 43% increase in return on ad spend (ROAS) within the past year.
  • Developed quantitative models that analyzed ROI across media channels, ultimately increasing performance metrics by 73%.
  • Collaborated with cross-functional teams to optimize media buying workflow, reducing processing time by 67% and saving $8 yearly.
  • Implemented a sophisticated budget allocation model, increasing campaign performance by 29% while reducing ad spend by $12.
  • Led the digital transformation of offline campaigns for 8 high-profile clients, generating a 34% increase in total media spend across 3 channels.
  • Analyzed competitor strategies and implemented optimization changes that led to a 26% year-over-year growth in advertising ROI.
  • Produced quarterly media performance reports that provided actionable insights, leading to a 56% improvement in campaign scalability.
  • Negotiated and closed long-term media buys with 13+ accounts that expanded market share by 79% in Denver.
  • Chaired a cross-departmental task force, which led to the automation of team leadership, reducing campaign development time by 24% hours per two years.

Affiliations

  • Member, Global Account Management Association (GAMA) - Focused on best practices for managing high-profile, multi-million-dollar accounts.
  • Accredited Member, Global Digital Marketing Association (GDMA) - Focused on the intersection of technology and media for innovative advertising solutions.
  • Certified Member, Google Partner Program - Leveraged advanced Google Ads solutions for optimizing digital advertising outcomes.
  • Member, Marketing Research Association (MRA) - Facilitated research-driven marketing campaigns focusing on market share growth.
  • Affiliate Member, Global Advertising Lawyers Alliance (GALA) - Navigated legal aspects of media account management, ensuring compliance and transparency.
  • Member, Digital Analytics Association (DAA) - Specialized in audience analytics and KPI tracking for improved media campaign performance.
  • Member, Interactive Advertising Bureau (IAB) - Engaged in professional development focused on modern media buying and ad tech innovations.
  • Certified Member, HubSpot Sales Certification - Applied CRM implementation strategies to improve client management and retention.
  • Committee Member, Media Ratings Council (MRC) - Ensured compliance with media ratings standards to maintain quality in media planning.
  • Accredited Member, International Association of Business Communicators (IABC) - Participated in global sessions on streamlined multi-channel media buying.

Certifications

  • Inbound Sales Certification by HubSpot
  • Certified Programmatic Specialist (CPS)
  • Cisco Certified Network Associate (CCNA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Customer Success Manager from SuccessCoaching
  • Digital Marketing Institute (DMI) Professional Diploma in Digital Marketing
  • Project Management Professional (PMP)
  • Apple Certified Associate (ACA)
  • Salesforce Certified Marketing Cloud Consultant
  • SAP Certified Application Associate

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