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Skills

  • CCTV
  • Administrative support
  • MS Office
  • Order processing
  • Inventory management
  • Team management
  • Lead generation
  • Issue resolution
  • Relationship development
  • Supervision

Work Experiences

  • Planned and implemented improvements to the national sales department, as well as updating the company's marketing strategy, cost analysis, presentations, and territory formation.
  • Attended corporate sales training in order to improve my skill set and learn new selling techniques.
  • Created spreadsheets to keep track of bi-monthly billings, client proposals, contracts, subcontracts, and licenses for subcontractors.
  • Standardized relationship-building expectations by training 18 employees in business lead generation.
  • Acquired 7 contracts.
  • Achieved 9 new client acquisitions in 2023.
  • Explained to clients how certain types of advertising helped customers promote their products or services in the most effective way possible.
  • Increased revenue levels by creating engaging promotional programs.
  • Achieved 70% better engagement.
  • Was in charge of a large number of accounts for ad agencies and brand advertisers.

Summaries

  • Professional problem-solver with a keen eye for business opportunities and the ability to form profitable alliances.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Media Account Executive.
  • Exceptional at building strong sales pipelines and motivating others to achieve sales goals.
  • Media Account Executive with budget management and strategic planning abilities.
  • Client relations in method settings and budget management in strategic planning settings.
  • Prepares promotional plans, media kits, and sales contracts with ease.
  • Highly skilled in the creation of marketing strategies and plans.
  • ITIL certified
  • Lead generation, account management, and new business development are all skills I possess.
  • Ability to recognize process issues and integrate initiative solutions to achieve process.

Accomplishments

  • Utilized Power BI to predict media spend trends, improving forecast accuracy by 71% for Miscellaneous.
  • Negotiated and closed long-term media buys with 13+ accounts that expanded market share by 79% in Denver.
  • Developed and presented creative campaign concepts that resulted in a 57% boost in lead generation for Miscellaneous clients.
  • Increased a key account’s average ad spend by 38% through customized, multi-channel media strategies.
  • Produced quarterly media performance reports that provided actionable insights, leading to a 56% improvement in campaign scalability.
  • Developed and implemented data-driven media strategies that resulted in a 16% increase in customer conversions for metric.
  • Implemented a sophisticated budget allocation model, increasing campaign performance by 29% while reducing ad spend by $12.
  • Strengthened client relationships by providing in-depth campaign analysis, achieving a client retention rate of 39% over one year.
  • Collaborated with the internal data science team to improve forecasting accuracy by 20%, optimizing resource allocation across projects.
  • Delivered comprehensive digital media strategy presentations to executives, securing $7 in new contracts.

Affiliations

  • Member, Marketing Research Association (MRA) - Facilitated research-driven marketing campaigns focusing on market share growth.
  • Active Participant, Digital Marketing Association (DMA) - Collaborated with peers on audience segmentation techniques for improved targeting.
  • Volunteer, American Advertising Federation (AAF) - Participated in campaign planning workshops aimed at elevating media execution excellence.
  • Member, Online News Association (ONA) - Focused on new media formats and client-driven digital storytelling mechanisms.
  • Professional Member, Women in Media (WIM) - Actively promoted diversity and innovation within the media industry.
  • Affiliate, Media Buying Association (MBA) - Actively contributed to discussions on media spend forecasting and strategic allocation.
  • Member, Digital Analytics Association (DAA) - Specialized in audience analytics and KPI tracking for improved media campaign performance.
  • Affiliate, Client Services Roundtable (CSR) - Shared best practices on improving client satisfaction and fostering long-term partnerships.
  • Certified Member, HubSpot Sales Certification - Applied CRM implementation strategies to improve client management and retention.
  • Member, American Marketing Association (AMA) - Contributed to knowledge exchange in digital media trends and campaign strategies.

Certifications

  • ANA Certified Marketing Professional (ANA-CMP)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • SAP Certified Application Associate
  • Certified Customer Success Manager from SuccessCoaching
  • Google Ads Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Tableau Desktop Specialist Certification
  • First Aid/CPR
  • Apple Certified Associate (ACA)
  • Bing Ads Accredited Professional

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