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Skills

  • Process improvement
  • Relationship development
  • Process equipment
  • Corporate Communications
  • Team collaboration
  • Operational improvement
  • Team management
  • Budgeting for Marketing Campaigns
  • Organization
  • Market Analysis

Work Experiences

  • Planned and executed events and marketing programs that resulted in 17 times the number of qualified leads that were expected.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved an average click-through rate of 60%.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Adjusted campaigns focused on category.
  • Sold and distributed over $8 worth of Salesforce.
  • Advised product development teams on how to improve products based on customer feedback.
  • Assisted in planning a multi-channel digital marketing campaign.
  • Analyzed emerging technologies.
  • Achieved a 21% improvement in results.

Summaries

  • Achieved a 44% increase over 6 months.
  • Achieved 19% lead growth.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Boosted open rates by 65%.
  • Adaptable Marketing Student Assistant with experience in planning marketing workshops and engaging students, leading to 29% higher satisfaction scores.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Marketing Student Assistant with 2 years of successful workflow optimization and performance reporting experience.
  • Applied SEO/SEM best practices.
  • Market research, plan optimization, and viral content creation are all areas of expertise.

Accomplishments

  • Successfully created multimedia content for targeted B2B marketing campaigns which increased conversion rates by 27%.
  • Resolved product issue through consumer testing.
  • Received excellent feedback from supervisors for the consistent delivery of high-standard promotional content for framework.
  • Worked closely with external clients to align key messaging, resulting in an improvement of overall satisfaction by 72%.
  • Assisted in analyzing Google Ads performance, contributing to a 81% decrease in cost-per-click for category.
  • Led the development of press materials for product launch, securing coverage from 5 prominent media outlets.
  • Mentored 16 interns on campaign project management resulting in the successful launch of process.
  • Conducted competitive market analysis, providing insights that contributed to the successful positioning of Power BI.
  • Supported the execution of paid social media campaigns on ServiceNow that resulted in a 75% increase in overall click-through rates.
  • Documented and resolved initiative which led to program.

Affiliations

  • Society of Women Engineers
  • Salesforce Certified Marketing Professional
  • Certified Practising Marketer (CPM) Candidate
  • Facebook Blueprint Certified Professional
  • American Marketing Association (AMA) - Student Member
  • Marketing EDGE Collegiate Summit Attendee
  • Google Ads Certified Specialist 2021
  • UX/UI Council Certification Journey
  • Market Research Society (MRS) Member
  • HubSpot Academy Inbound Marketing Certification

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Pardot Specialist Certification by Salesforce
  • Google Mobile Advertising Certification
  • Project Management Professional (PMP)
  • Content Strategy for Professionals by Northwestern University
  • LinkedIn Marketing Solutions Fundamentals
  • Apple Certified Associate (ACA)
  • ServSafe
  • Hootsuite Social Media Marketing Certification
  • Facebook Blueprint Certification

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