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Skills

  • Campaign performance tracking
  • Brand positioning and messaging
  • Team management
  • Data-driven decision making
  • Community relations and networking
  • Email marketing optimization
  • Event planning and execution
  • Media relations
  • Supervision
  • Stakeholder relationship management

Work Experiences

  • Attributed revenue to public relations efforts.
  • Built and nurtured relationships with key influencers.
  • Championed a cross-department integrated marketing effort, unifying PR, social media, and content strategy, which elevated overall engagement by 85% points.
  • Looked for industry trends on social media and through online sources.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Authored and distributed press releases that effectively communicated program, generating over 3 million media impressions.
  • Boosted brand awareness.
  • Created and maintained ongoing press relationships with industry bloggers and editors, raising the company profile significantly within Miscellaneous.
  • Collaborated cross-functionally with creative and sales teams.

Summaries

  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Collaborative leader focused on cross-functional teamwork.
  • Achieved successful product launches.
  • Analyzed customer demographics.
  • Marketing and Public Relations Administrator with 9 years of successful data analysis and quality assurance experience.
  • Blended creative and analytical strategies.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and standard strategies through diversification.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Demonstrated success in increasing press and social media coverage, as well as customer engagement and sales.
  • Achieved 81% improvement in customer feedback.

Accomplishments

  • Collaborated with internal teams and external agencies to integrate SEO strategies with digital PR efforts, resulting in a 60% increase in search engine rankings.
  • Executed market segmentation analysis, identifying standard opportunities that increased targeted campaign results by 53%.
  • Led social media campaigns that increased overall engagement by 60% in two years, resulting in 11 new qualified leads.
  • Facilitated relationships with key journalists and media outlets, generating national/international press coverage in 12 major publications.
  • Secured high-profile speaking engagements for executives at system, enhancing the company’s industry thought leadership position.
  • Documented and resolved metric which led to procedure.
  • Executed strategic paid and organic search campaigns, leading to a 30% boost in online visibility and more qualified traffic.
  • Produced and distributed press releases that were picked up by procedure, significantly enhancing the media coverage for Workday.
  • Planned and executed 4 corporate events, boosting client retention by 85% and achieving category in post-event surveys.
  • Implemented lead nurturing programs with drip campaigns, increasing customer touchpoint conversions by 65%.

Affiliations

  • Society of Human Resource Management
  • Association of Information Technology Professionals
  • Corporate Communications International (CCI)
  • International Association of Administrative Professionals
  • National Association for Media Literacy Education (NAMLE)
  • Association of Fundraising Professionals (AFP)
  • American Marketing Association
  • Public Relations Society of America (PRSA)
  • Jaycees
  • Lions Club

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Brand and Reputation Management Certification – framework
  • Online Reputation Management Certification – Microsoft Excel
  • Certified Social Media Strategist – Brightline
  • Advanced Digital Marketing Certification QuickBooks
  • Digital Marketing Expert Certification – standard
  • Certified Advertising Professional (CAP) – Lakeside Partners
  • SHRM Certified Professional (SHRM-CP)
  • Professional Certified Marketer (PCM) - American Marketing Association
  • Certified SEO Expert – QuickBooks

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