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Skills

  • Customer Engagement Improvement
  • Stakeholder relationship management
  • Corporate brand reputation management
  • Digital marketing analytics Workday
  • Community relations and networking
  • Budgets
  • Marketing strategy development
  • Strategy development
  • Process improvement
  • Email marketing optimization

Work Experiences

  • Collaborated cross-functionally with creative and sales teams.
  • Achieved 39% higher employee engagement on social media.
  • Boosted SEO rankings by 80%.
  • Achieved a conversion rate increase of 24%.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Analyzed key customer demographic data.
  • Championed a cross-department integrated marketing effort.
  • Designed A/B tested marketing campaigns.
  • Authored and distributed press releases that effectively communicated program, generating over 3 million media impressions.
  • Looked for industry trends on social media and through online sources.

Summaries

  • Aligned campaigns with consumer trends.
  • Analyzed customer demographics.
  • Marketing and Public Relations Administrator with 15 years of experience in search of a challenging, growth-oriented position.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved feature placements.
  • Collaborative leader with a focus on cross-functional teamwork, coordinating with sales and creative teams to deliver highly successful, revenue-boosting campaigns.
  • Achieved results within 18 months.
  • Achieved open rates exceeding 74%.
  • Marketing and Public Relations Administrator with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Achieved an 55% higher open rate in email marketing campaigns.

Accomplishments

  • Designed and executed A/B tested marketing campaigns, leading to a 30% increase in lead conversions over Qprocess, 2020.
  • Executed strategic paid and organic search campaigns, leading to a 30% boost in online visibility and more qualified traffic.
  • Led social media campaigns that increased overall engagement by 60% in two years, resulting in 11 new qualified leads.
  • Implemented lead nurturing programs with drip campaigns, increasing customer touchpoint conversions by 65%.
  • Developed crisis communication strategies for unforeseen PR issues, mitigating reputational impact and restoring brand trust by 20% over one year.
  • Collaborated with team of 7 in the development of program.
  • Initiated a brand reputation management program, resulting in 29% improvement in overall sentiment and a reduction in negative feedback.
  • Led market analysis projects that identified key consumer segments, driving more targeted campaigns and increasing CTR by 56%.
  • Improved corporate social media presence by creating a content calendar, which grew follower count by 30% and increased user engagement by 69%.
  • Spearheaded multicultural marketing initiatives that improved audience engagement from diverse demographics, increasing brand loyalty in the Midwest by 45%.

Affiliations

  • Digital Marketing Institute (DMI)
  • Digital Analytics Association (DAA)
  • International Public Relations Association (IPRA)
  • Social Media Marketing Association (SMMA)
  • American Marketing Association
  • Public Affairs Council
  • Association for Computing Machinery
  • Advertising Research Foundation (ARF)
  • American Society of Safety Professionals
  • International Association of Business Communicators (IABC)

Certifications

  • Certified Marketing Operations Professional (CMOP) – Microsoft Excel
  • Certified Manager of Community Associations (CMCA) - Summit Group
  • Advanced Social Media Strategy Training – system
  • Email Marketing Certification – process
  • Twitter Flight School – Salesforce
  • CompTIA Security+
  • CompTIA A+ Technician
  • Digital Marketing Expert Certification – standard
  • Project Management Professional (PMP)
  • Social Media Strategy Certificate – Summit Group

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