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Skills

  • Client acquisition strategies
  • Marketing-mix analysis
  • Customer retention improvement strategies
  • Fact checking
  • Longitudinal market studies
  • Consumer insight generation
  • Budgeting
  • Customer preference analysis
  • Market Analysis
  • Predictive analytics modeling

Work Experiences

  • Taught company protocols, best practices, and system procedures to entry-level and metric data analysts.
  • Analyzed 9 survey responses.
  • Coordinated with data science teams to develop and calibrate customer lifetime value models, leading to more precise targeting for upcoming advertising campaigns.
  • Benchmarked internal product performance against industry standards.
  • Planned and executed events and marketing programs that resulted in 10 times the number of qualified leads that were expected.
  • Collaborated with sales and business development teams.
  • Conducted competitor benchmarking.
  • Calibrated customer lifetime value models.
  • Contributed to the development of ServiceNow.
  • Conducted qualitative interviews.

Summaries

  • Combined quantitative data with qualitative findings.
  • Achieved a 64% faster turnaround.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Collaborative leader experienced in stakeholder engagement.
  • Achieved 42% year-over-year revenue growth.
  • Industrious marketing specialist with 2 years of experience in marketing and a decisive and hardworking attitude.
  • Ability to devise innovative strategies.
  • Within Miscellaneous, senior Market Research Executive and outstanding performer in cross-functional collaboration and client relations.
  • Bringing a thorough knowledge of process products, market conditions, and customer preferences to the table.

Accomplishments

  • Refined customer journey maps based on survey findings, reducing customer churn by 39% for Tableau.
  • Optimized quarterly data reports for internal stakeholders, resulting in streamlined decision-making within the product innovation team.
  • Played a leading role in driving primary research, which led to the introduction of initiative and an expansion in market share by 69%.
  • Designed and deployed online surveys using program, increasing data collection participation by 51% year-over-year.
  • Presented industry analytics to senior leadership, steering product development decisions that led to category.
  • Monitored competitor activity through secondary research, helping shape the strategic direction of new product launches in Miscellaneous.
  • Identified and tracked emerging industry trends, inspiring the development of QuickBooks, which achieved Scrum Master in 2019.
  • Coordinated multi-country research studies that enabled effective localization strategies, increasing regional sales by 84%.
  • Devised market entry strategies for the Pacific Northwest, resulting in 33% market penetration within three years.
  • Led the optimization of survey funnels, reducing survey dropout rates by 17% and boosting data collection efficiency by 16% for annual product satisfaction surveys.

Affiliations

  • Qualitative Research Consultants Association (QRCA)
  • American Society of Safety Professionals
  • International Institute of Market Research and Analytics (IIMRA)
  • Rotary International
  • Association of Strategic Marketing (ASM)
  • Social Marketing Association of North America (SMANA)
  • American Statistical Association (ASA), Marketing Section
  • American Association for Public Opinion Research (AAPOR)
  • Academy of Marketing Science (AMS)
  • Direct Marketing Association (DMA International)

Certifications

  • Tableau Desktop Specialist Certification - Tableau
  • CXL Institute Certified Conversion Optimization Specialist
  • Competitive and Business Strategy Certification - standard
  • Business Intelligence and Data Warehousing Certification - method
  • EMA Market Insight Certification - metric
  • Certified ScrumMaster (CSM) - ScrumAlliance
  • Advanced Skills in Qualitative Research Methods - program
  • CompTIA A+ Technician
  • Salesforce Marketing Intelligence Certification - process
  • Customer Segmentation and Predictive Analytics Course - method

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