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Skills

  • Operational improvement
  • Problem resolution
  • Procedure equipment
  • Customer satisfaction improvement
  • PeopleSoft
  • Campaign management
  • Brand development
  • Data-driven decision making
  • Product development
  • Staff management

Work Experiences

  • Boosted open rates by 13%.
  • Increased ServiceNow sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Amplified visibility across online platforms.
  • Achieved results across 7 platforms.
  • Achieved a 15% uptick in customer feedback.
  • Oversaw the launch of 4 new products in order to increase market share and generate revenue of $13.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Assisted in budget planning for marketing initiatives.
  • Aligned processes with industry best practices.
  • Implemented marketing strategies that resulted in a customer base growth of 18%.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Achieved a 56% reduction in acquisition costs.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Adept in optimizing digital advertising campaigns.
  • Achieved a 15% conversion improvement.
  • Achieved a 63% reduction in CPA.
  • A passionate marketing expert with strong event management skills that resulted in 18% higher lead conversions from trade show participation.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Ran competitive analysis reports leading to the identification of untapped markets, contributing to a 9% increase in new client acquisition.
  • Utilized CRM insights to segment audiences, delivering personalized campaigns that led to a 59% lift in customer reactivation rates.
  • Directed project timelines for market activations, successfully launching 8 campaigns on-time and within budget in 2018.
  • Coordinated with external PR agencies to launch a brand awareness campaign that resulted in 3% increase in media coverage and backlinks.
  • Created in-depth customer personas based on consumer insights and presented new positioning strategies that improved sales conversions by 54%.
  • Led the development of key partnerships with 10+ influencers, resulting in an additional $7 of revenue within 2017 fiscal year.
  • Analyzed and optimized customer journey funnels, boosting lead-to-sale conversion rates by 24%, outperforming previous campaigns.
  • Introduced innovative market research methodologies that enhanced product positioning and increased brand engagement by 34% over 2017.
  • Generated customer insights through detailed trend analysis, which led to a 43% improvement in retention rates for key demographics.
  • Monitored and analyzed market trends, driving a 79% increase in customer engagement through tailored marketing strategies.

Affiliations

  • Digital Analytics Association (DAA)
  • Sales and Marketing Executives International (SMEI)
  • HubSpot Community and Academy
  • Public Relations Society of America (PRSA)
  • International Council of Nurses
  • Social Media Examiner Professionals
  • Society of Women Engineers
  • Lions Club
  • Association of National Advertisers (ANA)
  • Women in Digital Marketing (WIDMA)

Certifications

  • Certified KPI Professional by The KPI Institute
  • Certified Digital Marketing Professional (CDMP) by the Digital Marketing Institute
  • Facebook Blueprint Certification - Social Media Marketing Professional
  • Certified Public Accountant
  • Cisco Certified Network Associate (CCNA)
  • Google Ads Display Certification
  • Data-Driven Marketing Certification by Lakeside Partners
  • Salesforce
  • Certified Email Marketing Professional (CEMP) by Vantage
  • Certified Social Media Marketing Specialist (CSMS) by Asana

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