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Skills

  • Process improvement
  • Performance marketing
  • Product launch management
  • Campaign Budget Management
  • Customer service
  • Partnership development
  • Project organization
  • Organization
  • PeopleSoft
  • Relationship development

Work Experiences

  • Assisted in securing $16 in funding for the organization by creating targeted sponsorship pitch materials for Portland events and conferences.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved a campaign ROI of 45%.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved a 56% lift in brand sentiment.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Boosted lead conversion rates by 81%.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved industry-leading results for category customers through spearheaded.

Summaries

  • Achieved brand awareness uplift by 52%.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Integrated Marketing Manager is a multi-talented Integrated Marketing Manager who is consistently rewarded for planning and operational improvements.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a 77% uplift in lead qualification.
  • Clear understanding of strategic planning and process improvement as well as project management training.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Accomplished this within several months.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.

Accomplishments

  • Conducted in-depth market research and segmentation to fine-tune targeting, leading to a 80% increase in the campaign's audience reach.
  • Managed a marketing budget of 7 and reallocated resources to high-performing channels, resulting in a 42% reduction in customer acquisition costs.
  • Launched a retargeting campaign to re-engage abandoned cart users, improving conversion rates by 27% in three years.
  • Collaborated with cross-functional teams to launch Workday campaign, increasing brand awareness by 64% in several months using paid and organic strategies.
  • Collaborated with team of 16 in the development of system.
  • Devised brand partnership campaigns that drove a 24% increase in inbound leads and provided 15 new co-marketing opportunities.
  • Redesigned the brand's email marketing strategy resulting in a 34% increase in open rates and a 26% increase in click-through rates within the past year.
  • Designed and implemented a targeted social media advertising campaign that achieved 4 new followers and 81% growth in engagement.
  • Established partnerships with external media outlets and industry influencers to expand product reach, achieving 2 referrals within three years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Association of National Advertisers (ANA)
  • HubSpot User Group (HUG)
  • Affiliate Marketing Professionals Association
  • Social Media Marketing Society
  • Marketing Leadership Forum
  • Toastmasters
  • Sales and Marketing Executives International (SMEI)
  • International Council of Nurses
  • Society of Women Engineers
  • The Content Council

Certifications

  • Google Ads Certification - system (Year: 2017)
  • Apple Certified Associate (ACA)
  • First Aid/CPR Certified
  • Salesforce Marketing Cloud Consultant Certification – Salesforce
  • Inbound Marketing Certificate - process (Year: 2016)
  • Bing Ads Accreditation - method
  • Certified Internet Marketing Practitioner (CIMP) - framework
  • Professional Certified Marketer (PCM®) - process (Year: 2018)
  • Certified Inbound Marketing Specialist - HubSpot Academy
  • Hootsuite Social Marketing Certification - system

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