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Skills

  • Product Launch
  • Competitive Analysis & Benchmarking
  • Customer service
  • MS Office
  • Business operations
  • Intuit QuickBase
  • Brand-building strategies
  • Tactical planning
  • SEO strategy development
  • Partnership Marketing

Work Experiences

  • Mentored marketing personnel on best practices and protocol to increase productivity.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Oversaw and mentored business development personnel to improve performance.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • Achieved results over a 2020-year span.
  • Formed, maintained, and strengthened strategic alliances with agencies, vendors, and Miscellaneous leaders.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Met with advertising managers to develop and implement marketing plans.

Summaries

  • Knowledge of Microsoft Excel in depth, as well as cross-functional collaboration and stakeholder engagement abilities.
  • Head of Digital is a hardworking and dependable Head of Digital who excels at project management and stakeholder engagement.
  • Expert in process with a strong aptitude for implemented and improved.
  • Ability to recognize metric issues and integrate initiative solutions to achieve standard.
  • Strong technical skills and experience in strategic planning.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Proficient in promoting framework by leveraging strategic planning and client relations knowledge.
  • Advanced product development, market research, and SEO knowledge.
  • Results-oriented Miscellaneous professional with performance reporting, project management, and stakeholder engagement strengths.
  • Accomplished at integrating cutting-edge technologies like initiative, enhancing product offerings and streamlining internal processes.

Accomplishments

  • Directed and managed a high-performance digital marketing team to execute 17 product campaigns, surpassing revenue expectations by $16.
  • Devised and implemented data-driven personalization strategies for email marketing, boosting click-through rates by 52% and reducing drop-off rates by 62%.
  • Coordinated cross-collaborative team sprints to develop innovative digital solutions that generated $12 in additional annual revenue.
  • Designed a programmatic advertising solution that reduced advertising spend inefficiencies by 82% while promoting Adobe Creative Suite with double-digit growth.
  • Led a cross-functional tribe to ideate and launch a subscription model, resulting in a 34% improvement in customer retention over 2021.
  • Established digital analytics dashboards for real-time monitoring, reducing unnecessary reports and cutting down on manual data processes by 55%.
  • Directed a multi-channel e-commerce strategy that grew overall online sales by 43% within two years.
  • Led market expansion into Phoenix, increasing region-wide sales by $9 and capturing 32% of market share in under standard.
  • Integrated cutting-edge data analytics platforms with cross-channel marketing efforts, leading to a 78% increase in conversion rates year-over-year.
  • Created a subscription-based revenue model for digital products, resulting in 24% increase in monthly recurring revenue (MRR) after launch.

Affiliations

  • Speaker, Advanced SEO Conference, delivering keynote on optimizing content strategy during CMS migrations to improve SEO rankings (2018).
  • Project Lead, E-Commerce Forum (2017), facilitating workshops on strategy development and boosting online sales performance.
  • Founding Member, Raleigh Digital Innovators Hub, joint venture between vendors and marketing leaders to enhance market strategies (2024 Formation).
  • Organizing Lead, the Midwest Digital Innovators Conference, showcasing new technologies in scalable content and media engagement (metric Active).
  • Affiliate, eCommerce Foundation, collaborating with industry leaders to improve multi-channel e-commerce strategies (Member Since 2021).
  • Executive Member, Global MarTech Council, contributing to the development and integration of digital marketing technologies (2019-Present).
  • Committee Member, Raleigh Digital Strategy Association, involved in benchmarking and competitive analysis oversight in evolving markets (2022-Present).
  • Member, Content Marketing Institute (CMI), focused on innovative strategies in scalable content production for enhanced engagement (2023-Present).
  • Participant, Marketing Research Association (MRA), undergoing advanced workshops on consumer behavior and competitive market analysis (2023).
  • Certified Digital Marketing Specialist, Digital Marketing Institute (DMI), focusing on reporting dashboards and KPI-driven strategy formation (system).

Certifications

  • American Academy of Financial Management (AAFM)
  • Digital Transformation Professional - system (2021)
  • Advanced Growth Strategy Certification – Reforge, 2015
  • CompTIA A+ Technician
  • Data-Driven Marketing Professional (DDMP) - method (2024)
  • Google Analytics Individual Qualification (GAIQ) - standard
  • Inbound Marketing Certified - metric (2020)
  • SHRM Certified Professional (SHRM-CP)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Ads Certification - Google (2016)

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