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Skills

  • Lead generation strategies
  • Cross-functional team leadership
  • Budget management for multi-region campaigns
  • Post-campaign data analysis and reporting
  • Adobe Creative Cloud
  • Customer journey mapping
  • Communications management
  • Research methods
  • Field marketing technology tools (e.g., tablets, apps)
  • Pricing structures

Work Experiences

  • Cold-called and booked over 6 in-store demos that resulted in a 17% purchase rate from display attendees.
  • Created a 76% uptick in foot traffic.
  • Analyzed key market trends to identify opportunities for growth, leading to the acquisition of 8 new store partnerships.
  • Coordinated field marketing activities across 12 cities.
  • Achieved results within 6 weeks.
  • Entered standard data into HubSpot databases, streamlining analysis procedures for speed and precision.
  • Influenced customers' decisions in critical business areas using conceptual selling techniques and data-based presentations.
  • Cold-called to book in-store demos.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.

Summaries

  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Costs were consistently reduced while profits were increased.
  • Clear understanding of process improvement and workflow optimization as well as process improvement training.
  • Within Marketing and Communications, senior Field Marketer and outstanding performer in stakeholder engagement and risk assessment.
  • Project management and performance reporting expertise
  • Expert in system sales and Salesforce promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Field Marketer is a competitive Field Marketer who excels at maintaining and growing existing accounts as well as securing new accounts through excellent customer relationship building skills.
  • Field Marketer who is dynamic and has 13 years of experience in project management.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Assessed performance through key sales metrics and executed a revised strategy that led to a 38% boost in quarterly targets being met.
  • Assisted in category management efforts by analyzing competition and sales data, increasing product placement by 77% across key stores.
  • Partnered with framework to implement in-store promotions, increasing foot traffic by 83% in 4 locations.
  • Led the creation and deployment of sales materials across 7 stores, enhancing product awareness and driving a 36% lift in sales.
  • Collaborated with regional sales managers and directors for performance analysis, leading initiatives that improved category performance by 52%.
  • Analyzed and utilized customer feedback from 15 consumer surveys to adjust marketing tactics, lifting retention rates by 61%.
  • Utilized Tableau tools to track customer interactions, boosting lead conversion rates by 65% through optimized follow-up tactics.
  • Benchmarked regional sales against marketing performance across program, identifying underperforming areas and boosting regional revenue by $15.
  • Managed field marketing budget of $3, allocating resources strategically to execute 13 high-impact brand activations, contributing to market share expansion.
  • Engaged with local communities and launched popup events in Chicago to stimulate direct consumer interest, generating $2 in additional revenue.

Affiliations

  • Business Network International (BNI)
  • American Society of Safety Professionals
  • Jaycees
  • National Association of Sales Professionals (NASP)
  • National Retail Federation (NRF)
  • Sales and Marketing Executives International (SMEI)
  • Experiential Marketing Professionals Association (EMPA)
  • Salesforce Certified Marketing Specialist
  • Word of Mouth Marketing Association (WOMMA)
  • Product Sampling Council of Raleigh

Certifications

  • Point-of-Sale Marketing Certification – Summit Group – 2016
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Mobile Marketing Specialist (CMMS) – Ironclad Systems – 2023
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant
  • Certified Public Accountant (CPA)
  • Facebook Certified Digital Marketing Associate – Meta – 2024
  • Retail Environment and Display Certification – Ironclad Systems – 2017
  • Microsoft Certified Dynamics Customer Engagement Core – Microsoft – 2015

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