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Skills

  • Customer relationship management (CRM) platforms
  • Local market strategy development
  • Analytics and seo
  • Point-of-sale (POS) optimization
  • Customer journey mapping
  • Brand awareness optimization
  • Category management strategies
  • Outreach and lead capture process improvement
  • Copywriting expertise
  • Customer demographics

Work Experiences

  • Identified key decision-makers and developed relationships with them in order to facilitate future sales.
  • Collaborated with the sales team.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Worked closely with the product development team to modernize and update promotions.
  • Created a 76% uptick in foot traffic.
  • Updated process procedures to address data collection and analysis issues, resulting in procedure.
  • Developed distribution, pricing, shelving, and merchandising strategies based on consumer research.
  • Influenced customers' decisions in critical business areas using conceptual selling techniques and data-based presentations.
  • Used HubSpot to keep track of over 18 accounts' sales data and statuses.
  • Analyzed key market trends.

Summaries

  • Accomplished Field Marketer.
  • Bringing a thorough knowledge of system products, market conditions, and customer preferences to the table.
  • Field Marketer with 7 years of successful process improvement and team leadership experience.
  • Field Marketer is a competitive Field Marketer who excels at maintaining and growing existing accounts as well as securing new accounts through excellent customer relationship building skills.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Dedicated to thorough and accurate research.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • Expert in system sales and Salesforce promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Through automated, identifies and implements innovative sales strategies, collecting data on competitive products and prospecting for new business.

Accomplishments

  • Utilized ServiceNow to collect and analyze consumer preferences, improving campaign conversion rates by 48%.
  • Partnered with framework to implement in-store promotions, increasing foot traffic by 83% in 4 locations.
  • Analyzed and utilized customer feedback from 15 consumer surveys to adjust marketing tactics, lifting retention rates by 61%.
  • Crafted and implemented content for digital and physical touchpoints, raising brand awareness by 80% in targeted markets.
  • Mentored a field marketing team of 8, contributing to a 83% improvement in campaign effectiveness and engagement.
  • Collaborated with cross-functional teams including sales and customer service to launch QuickBooks, resulting in $9 first-quarter revenue.
  • Implemented digital marketing tools and CRM applications to track campaign success, helping achieve an ROI increase of 30%.
  • Successfully launched grassroots marketing campaigns across 9 underserved territories, resulting in a $6 lift in sales of core products.
  • Collaborated with regional sales teams to increase product uptake by 15% in 18-month period through localized marketing initiatives.
  • Coordinated and executed 18 event marketing campaigns in Denver, driving substantial increases in lead generation and qualified prospects.

Affiliations

  • International Council of Nurses
  • Jaycees
  • Toastmasters
  • American Society of Safety Professionals
  • Association for Computing Machinery
  • Certified Event Planner Society
  • International Association of Administrative Professionals
  • American Medical Informatics Association
  • International Council of Shopping Centers (ICSC)
  • Word of Mouth Marketing Association (WOMMA)

Certifications

  • ServSafe
  • Certified Public Accountant (CPA)
  • Salesforce
  • HubSpot Content Marketing Certified – 2018 – HubSpot
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Fundamentals of Digital Marketing Certification (Google Digital Garage) - 2022
  • Google Certified Professional Cloud Architect
  • First Aid/CPR Certified
  • Certified in Influencer Relationship Management (CIRM) – Vantage – 2021
  • Certified Field Marketing Specialist (CFMS) – Summit Group, 2022

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