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Skills

  • Public and media relations
  • Brand development
  • Strategic planning
  • Corporate Communications
  • Corporate Storytelling
  • Consumer Insight Analysis
  • Process improvement
  • Brand advocacy program development
  • Content creation strategy
  • Market Positioning

Work Experiences

  • Achieved results in two years.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved results in 2024.
  • Created, implemented, and improved national marketing initiatives to increase process product awareness and sales.
  • Achieved 70% ROI improvement.
  • Capitalized on trends to revitalize brand strategy.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Boosted category sales by 36% in 2024.

Summaries

  • Within Miscellaneous, senior Global Brand Manager and outstanding performer in workflow optimization and process improvement.
  • Achieved 17% ROI improvement.
  • Aligned brand messaging across diverse markets.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Strengths in stakeholder engagement and workflow optimization backed up by Miscellaneous training.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Accomplished Global Brand Manager with a passion for creating strategic alliances, delivering market entry strategies that have generated $10 in additional annual revenue. Adept at optimizing marketing budgets for maximum ROI.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Accomplished Global Brand Manager.

Accomplishments

  • Worked alongside cross-departmental teams to launch a SAP relaunch, securing Excellence Award recognition in 2022.
  • Restructured the global brand’s digital strategy, increasing organic traffic by 77% and reducing paid acquisition costs by 51% in two years.
  • Directed global brand integration following method, ensuring consistent communication and identity across 3 regions.
  • Led the digital transformation of the brand’s online presence, resulting in a 76% improvement in digital engagement within three years.
  • Developed and managed partnerships with influencers across multiple regions, enhancing global campaign results by increasing follower engagement by 24%.
  • Assembled and led a global task force to streamline product go-to-market strategies, reducing lead times by 75%.
  • Created and executed an omni-channel strategy that achieved 42% year-over-year revenue growth in the Midwest.
  • Orchestrated a rebranding campaign that won Employee of the Year for brand innovation in 2017, resulting in a measurable 35% increase in consumer awareness.
  • Collaborated with a cross-functional team to develop and launch Microsoft Excel, achieving 24% sales growth in several months.
  • Conducted in-depth consumer insights research that shaped the redesign of the brand’s global identity, resulting in 81% lift in consumer loyalty surveys.

Affiliations

  • National Association of Social Workers
  • Interactive Advertising Bureau (IAB)
  • Freemason
  • Chief Marketing Officer (CMO) Council
  • Rotary International
  • Society of Human Resource Management
  • Association for Computing Machinery
  • American Marketing Association
  • Customer Experience Professionals Association (CXPA)
  • World Federation of Advertisers (WFA)

Certifications

  • Certified Global Business Professional (CGBP) by NASBITE
  • Data-Driven Marketing Certification by DMI
  • SEO Specialist Certification from Moz
  • Google Campaign Manager Certification
  • Certified Global Brand Manager – Branding Strategy Institute
  • Certified Trade Marketing Professional (CTMP) – PMA Institute
  • CompTIA Network+
  • Google AdWords Certification
  • ServSafe
  • SHRM Senior Certified Professional (SHRM-SCP)

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