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Skills

  • Process improvement
  • Project organization
  • Progress tracking
  • Earned Media Value Generation
  • Organization
  • Event design and execution
  • Corporate Workshop Facilitation
  • Problem resolution
  • Customer Engagement Optimization
  • Inventory coordination

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Collaborated with framework to drive experiential campaigns that boosted brand awareness across Columbus, increasing social media impressions by 81%.
  • Achieved 83% revenue increase for 6 months.
  • Co-created live experience content.
  • Achieved a $2 reduction in yearly operational costs.
  • Collaborated with design teams.
  • Conducted hands-on product demonstrations.
  • Worked with vendors to negotiate contracts and delivery schedules.
  • Applied trends across multiple activations.
  • Boosted purchase intent for ServiceNow by 67%.

Summaries

  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Costs were consistently reduced while profits were increased.
  • Achieved 43% growth in intent to purchase.
  • Boosted customer satisfaction.
  • Adept at guiding cross-functional event teams.
  • Within Miscellaneous, senior Experiential Specialist and outstanding performer in performance reporting and risk assessment.
  • With a flexible mentality, highly organized and thorough.
  • Adept at turning brand visions into unforgettable customer experiences.
  • Offering 8 years of industry experience.
  • Clear understanding of process improvement and workflow optimization as well as data analysis training.

Accomplishments

  • Collaborated with branded content teams to generate assets that increased social shares by 85% and sparked 18 in organic user-generated content.
  • Executed more than 11 experiential marketing events, directly contributing to a 16% increase in qualified leads across the 2023 fiscal year.
  • Integrated storytelling elements in live event setups to foster deeper brand-consumer relationships, resulting in a 59% increase in time visitors spent at installations.
  • Directed ideation and execution of live experiential activations that increased customer acquisition by 21% compared to previous campaigns.
  • Organized high-impact pop-up shops and roadshow events in Boston, significantly raising local community engagement and boosting product sales by 48%.
  • Developed experiential educational programs for key industry conferences, increasing thought-leadership opportunities and expanding corporate partnerships by 31%.
  • Created interactive on-site experiences leveraging AR/VR that increased product trial participation by 64%, contributing to a 78% rise in event ROI.
  • Negotiated with venues and suppliers to cut costs by 30% per event while improving the quality of customer experience through better execution.
  • Optimized event logistics and execution timelines, reducing setup and teardown durations by 49% and saving $10 in labor costs.
  • Led pre-event planning and day-of execution for experiential installations in Atlanta, ensuring compliance with safety standards while cutting logistics costs by 81%.

Affiliations

  • International Festivals & Events Association (IFEA)
  • Experiential Marketing Academy
  • Experiential Marketing Forum
  • Association for Computing Machinery
  • Society of Human Resource Management
  • Promotion Marketing Association (PMA)
  • Project Management Institute
  • Freemason
  • American Medical Informatics Association
  • American Society of Safety Professionals

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Interactive Digital Campaign Certification – ServiceNow
  • SHRM Certified Professional (SHRM-CP)
  • Certified Business Analysis Professional (CBAP)
  • Certificate in Cross-Channel Campaign Strategy – Vantage
  • Google Ads Display Certification - 2021
  • HubSpot Content Marketing Certification - 2022
  • Customer Experience Management Certified Professional (CEMCP)
  • Certified Public Accountant (CPA)
  • Certified Customer Experience Professional (CCXP)

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