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Skills

  • Adobe Creative Cloud
  • System marketing background
  • Communications management
  • List hygiene and data cleansing
  • Email Marketing Strategy
  • Campaign development
  • Lead Nurturing Campaigns
  • Research methods
  • Click-Through Rate (CTR) Optimization
  • Churn Reduction Tactics

Work Experiences

  • Collaborated with data analysts to fine-tune email targeting based on behavioral triggers, leading to a 49% growth in conversions.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Achieved a 52% improvement in open rates.
  • Collaborated with the product team to improve the email onboarding process, reducing customer churn by 18%.
  • Exceeded sales goals by 11% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Achieved a 69% reduction in bounce rates.
  • Assessed ROI.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Collaborated with influencers and partners to co-brand email newsletters, gaining 4 new subscribers through referral campaigns.

Summaries

  • Boosted upsell conversions by 84%.
  • Ability to devise innovative strategies.
  • Email Specialist with 8 years of successful performance reporting and cross-functional collaboration experience.
  • Consistently hit conversion targets.
  • Individual with a track record of creative and effective marketing.
  • Achieved 77% higher engagement rates.
  • Conducted targeted audits.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Consistently hit deliverability targets.

Accomplishments

  • Managed the email marketing lifecycle, including subscriber acquisition, retention, and re-engagement, reducing churn by 44%.
  • Implemented a re-engagement email campaign that improved overall retention by 79% over the span of 6 months.
  • Tested and refined calls-to-action (CTAs) for promotional emails, increasing click-through rates by 65%.
  • Successfully managed monthly email calendar, ensuring that promotional content for procedure was delivered on-time and error-free.
  • Utilized Tableau for in-depth email performance analytics, detecting initiative, and implementing a solution that improved bounce rates by 37%.
  • Collaborated closely with sales team members to create a nurturing email series that boosted leads by 60%.
  • Collaborated with cross-functional teams to align email marketing with overall brand guidelines, resulting in a Top Performer for best omnichannel marketing approach.
  • Secured ‘Best Email Campaign Award’ by executing data-driven market segmentation during category.
  • Led a project to revamp the email segmentation strategy, resulting in 38% higher engagement and improved CTR on newsletters.
  • Achieved 57% growth in email list over one year by implementing creative referral and data-capture strategies.

Affiliations

  • Speaker at Inbox Expo, Email Marketing Focused Conference (2019)
  • Certified Member of Iterable Academy (ServiceNow, 2021)
  • Certified Pardot Specialist (Tableau, 2024)
  • Member of the Direct Marketing Club of New York
  • American Medical Informatics Association
  • Attendee of Email Marketing Masterclass (2017)
  • Participant in Martech Conference, focused on email automation (2019)
  • International Council of Nurses
  • Attended Litmus Live Conference for Email Marketers, 2024
  • National Association of Social Workers

Certifications

  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • Advanced Analytics for Email by Coursera
  • Oracle Responsys Cloud Certified Specialist
  • Salesforce Marketing Cloud Email Specialist Certification
  • ActiveCampaign Certified Consultant
  • Certified Public Accountant (CPA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Digital Marketing Nanodegree by Udacity
  • Certified Copywriting and Optimization Expert by ConversionXL

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