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Skills

  • Click-Through Rate (CTR) Optimization
  • Drip campaign management
  • Collaboration with product teams
  • Customer journey mapping
  • Customer Engagement Metrics
  • Localization of email content
  • Inbox placement optimization
  • Pricing structures
  • Conversion rate improvement strategies
  • Employee training

Work Experiences

  • Collaborated with the product team to improve the email onboarding process, reducing customer churn by 18%.
  • Consistently performed during the 2023 promotional season.
  • Adapted marketing plans for specific audiences based on process and initiative research.
  • Achieved a 67% decrease in product returns.
  • Achieved a 56% increase in open rates.
  • Collaborated with influencers and partners to co-brand email newsletters, gaining 4 new subscribers through referral campaigns.
  • Taught company protocols, best practices, and metric procedures to entry-level and framework data analysts.
  • Achieved a 17% improvement in delivery rates.
  • Exceeded sales goals by 11% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Boosted Tableau upsell conversions by 34%.

Summaries

  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Consistently hit conversion targets.
  • Achieved results over three years.
  • Ability to devise innovative strategies.
  • Expert in initiative sales and Salesforce promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Boosted upsell conversions by 84%.
  • Achieved 75% increase in open rates.
  • Conducted post-campaign analysis.
  • Assisted in doubling upsell conversions for Power BI.
  • Graphic design, copywriting, and project management skills must be demonstrated.

Accomplishments

  • Collaborated with team of 17 in the development of program.
  • Documented and resolved standard which led to system.
  • Directed the creation of personalized email content and flows for Workday, achieving a 52% reduction in churn rates.
  • Spearheaded a GDPR compliance overhaul, ensuring all marketing materials adhered to data privacy regulations and avoiding potential fines.
  • Consolidated user data from multiple marketing channels to personalize email content, resulting in 18% higher open rates.
  • Achieved Top Performer for driving a successful email campaign, increasing product subscription rates by 71%.
  • Collaborated closely with sales team members to create a nurturing email series that boosted leads by 60%.
  • Successfully managed monthly email calendar, ensuring that promotional content for procedure was delivered on-time and error-free.
  • Improved email deliverability by analyzing bounce rates and adjusting DNS settings, leading to a 52% increase in email open rates.
  • Partnered with external agencies to redesign email templates, improving brand consistency and leading to 33% more clicks.

Affiliations

  • Member, International Digital Marketing Association (IDMA)
  • Member of Women of Email Professional Organization
  • National Association of Social Workers
  • Society of Human Resource Management
  • American Marketing Association
  • Salesforce Marketing Cloud Certification (Power BI, 2022)
  • Contributor, Digital Agency Network Email Specialist Forum
  • Society of Women Engineers
  • Email Experience Council (EEC) Member since 2016
  • Affiliate of MailCon Email Marketing Conference

Certifications

  • ActiveCampaign Certified Consultant
  • Customer Retention and Engagement Strategies Certification by Udemy
  • Certified Marketing Funnel Engineer by ClickFunnels
  • Certified Copywriting and Optimization Expert by ConversionXL
  • CompTIA A+ Technician
  • Apple Certified Associate (ACA)
  • Behavioral Email Marketing by Skillshare
  • Oracle Responsys Cloud Certified Specialist
  • Mailchimp Email Marketing Certification
  • Cisco Certified Network Associate (CCNA)

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Rachel B.
Rachel B.Applying for grad programs.

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Jen P.I'll be back!

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Adam G.I landed it!

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