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Skills

  • Social Media Analytics & Reporting
  • Content Moderation & UGC Optimization
  • Revenue Impact through Social Media Ads
  • Reputation Management via Social Platforms
  • User Sentiment Analysis
  • Social media campaign development
  • Cross-platform content strategy
  • Brand engagement optimization
  • Content Production Efficiency Improvement
  • Paid social media advertising

Work Experiences

  • Achieved a 19% higher engagement rate.
  • Achieved results within 13 weeks.
  • Created SEO-optimized video scripts.
  • Coordinated a social push.
  • Conducted audience persona research.
  • Curated a social content archive.
  • Coordinated social media strategy with national PR efforts, amplifying stories and generating a 17% boost in cross-channel mentions.
  • Delivered a 55% increase in post discovery rates.
  • Achieved results within 16 months.
  • Coordinated social media strategy with national PR efforts.

Summaries

  • Contributed to successful product launch campaigns.
  • Contributed to a 71% growth in followers across platforms.
  • Adept at protecting brand reputation on social platforms.
  • Creative Editing Social Media Manager.
  • Collaborative Social Media Manager.
  • Achieved President's Club for campaign excellence.
  • Achieved 44% higher engagement.
  • Achieved a 49% boost in editorial efficiency.
  • Contributed to a 63% increase in form submissions.
  • Conducted audience segmentation.

Accomplishments

  • Planned and executed a multi-platform holiday campaign, leading to 11 million impressions and 20% year-over-year (YoY) growth in social media traffic.
  • Collaborated with influencers to create branded content that gained 5 shares and 38% engagement across social platforms during the first two weeks of launch.
  • Reduced the content approval timeframe by 40% through the implementation of editorial workflow automations, working cross-functionally with marketing and design teams.
  • Analyzed platform-specific metrics using Tableau to refine content strategies, resulting in 47% higher engagement on Facebook and 51% more shares on Twitter.
  • Initiated Facebook and Instagram targeted ad campaigns, driving 10 new leads and conversions in under two years.
  • Achieved President's Club for social media excellence by consistently developing high-performing campaigns that incorporated viral trends and timely content.
  • Collaborated with external media partners to increase the distribution of social content, resulting in 46% more brand mentions during standard.
  • Engineered a comprehensive social media calendar that improved collaboration between marketing and creative teams, decreasing content delivery time by 65%.
  • Led the cross-platform video content initiative, which resulted in over 5 million views across TikTok and YouTube, and an increase in brand awareness by 25%.
  • Orchestrated the launch of the Salesforce campaign that generated 8 million organic impressions within the first 3 days.

Affiliations

  • Social Media Strategy Participant, Content Marketing Institute, 2015
  • Committee Leader, Social Media Content Creators Slack Community, Austin, 2022 - Present
  • Member, Association for Media Editors and Producers (AMEP), 2018 - Present
  • Grant Recipient, Content Marketing Excellence Award, 2020
  • Certified Member, HubSpot Content Marketing Certification, 2018
  • Certified in Trend Analysis & Reporting for Social Media, 2024
  • Graduate, Facebook Blueprint Social Customer Care Certification, 2017
  • Affiliate, Digital Communications Mentorship Circle, 2015 - Present
  • Member, The Editorial Freelancers Association (EFA), 2017 - Present
  • Certified Content Marketing Specialist (DigitalMarketer) 2019

Certifications

  • Google Data-Driven Attribution Certification
  • Canva Design School Certification
  • Introduction to Data Analytics for Marketing from Summit Group
  • Certified Social Media Professional (CSMP) by the National Institute for Social Media
  • Meta Blueprint Certification for Creative Strategy
  • Meta Certified Digital Marketing Associate
  • Content Marketing Institute's Online Certification
  • Instagram Scheduling and Content Management Certification from Later
  • Google Data Studio Certification from Summit Group
  • Google Analytics Individual Qualification (GAIQ)

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