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Skills

  • Proficiency in Excel for data analysis and visualization
  • Google Analytics Certification
  • SEO optimization through high-conversion keywords identification
  • Search engine optimization (SEO) content strategies
  • Conversion Rate Optimization (CRO)
  • Developing and implementing customer retention programs
  • Multichannel Marketing Strategy Development
  • Sales Trend Analysis and Reporting
  • Cross-functional team coordination
  • Emerging e-commerce trends research

Work Experiences

  • Analyzed the performance of Microsoft Excel through A/B testing and provided insights that improved product page views by 40%.
  • Built and maintained relationships with third-party suppliers to ensure on-time product delivery and reduce costs by $12.
  • Contributed to achieving Outstanding Service Award.
  • Assessed user behavior.
  • Contributed to the prevention of potential security breaches.
  • Achieved a 40% improvement in operational efficiency.
  • Analyzed the performance of QuickBooks through A/B testing.
  • Achieved results over 7 months.
  • Contributed to Top Performer win in 2015.
  • Assisted in optimizing on-site navigation for Jira, leading to a 61% reduction in bounce rates within 12 months.

Summaries

  • Achieved a 15% uplift in customer engagement.
  • Boosted revenue by $3.
  • Assisted in the development of campaigns.
  • Achieved a 37% engagement lift.
  • Achieved a 84% improvement in customer experience.
  • Achieved a 49% uplift in campaign engagement.
  • Attracted new customers.
  • Assisted with a 6-month action plan.
  • Adept at building relationships with suppliers to reduce costs. Successfully negotiated agreements that cut expenses by $11 while maintaining high product delivery standards.
  • Achieved 74% profit growth for Power BI.

Accomplishments

  • Conducted SEO audits focusing on high-return keywords, resulting in a 72% increase in organic traffic within one year.
  • Supported a cross-functional team in executing paid search campaigns, boosting ROI by 46% through data-driven keyword bidding strategies.
  • Performed analysis on regional sales data, enabling the recommendation of localized pricing strategies that grew market share by 72% points.
  • Contributed to a comprehensive customer feedback loop using CRM data, resulting in iterative changes and a 71% boost in customer satisfaction.
  • Analyzed user journey using QuickBooks to identify roadblocks, making UX improvements that positively impacted session duration by 75% seconds on average.
  • Crafted personalized product recommendations within an email campaign, achieving an increase in average basket size by 78%.
  • Spearheaded the integration of inventory forecasting tools, resulting in a more accurate inventory turn ratio and reducing stock-outs by 56%.
  • Ran A/B testing on landing pages, iterating on designs to result in a 40% increase in conversion rates.
  • Designed and implemented a paid social campaign targeted at standard that resulted in a 15% uplift in click-through rates.
  • Used advanced analytics to help better forecast demand, reducing the need for express shipping, and cutting logistics costs by 27%.

Affiliations

  • Student Assistant, UX/UI Research Group in E-Commerce Technologies process
  • Participant, HubSpot Academy Content Marketing Certification 2017
  • Participant, MIT Sloan School of Management Executive Program in E-Commerce Phoenix 2019
  • Affiliate Member, Email Marketing Association method
  • Member, National Retail Federation (NRF), 2016 - Present
  • Participant, Coursera Course 'Search Engine Optimization Fundamentals' 2024
  • Participant, Online Marketing Certified Professional (OMCP) – E-Commerce Track 37% Completed 2023
  • Volunteer, Global Digital Commerce Study Program HubSpot, metric, 2016
  • Member, Digital Analytics Association (DAA), 2020-Present
  • Participant, Code academy Web-Shop Development Course 2017

Certifications

  • Certified Magento 2 Associate Developer 2021
  • Data-Driven Decision Making Certification from MIT Sloan 2021
  • Meta Certified Digital Marketing Associate (2023)
  • Shopify E-commerce Certification 2019
  • Certified E-commerce Associate (CEA) - International E-commerce Institute 2017
  • The Fundamentals of Digital Marketing by Google Digital Garage 2016
  • Google Search Ads 360 Campaign Management Certification 2024
  • Google Analytics Certification from Google 2024
  • Collaborative Filtering and Personalization Techniques - Coursera 2023
  • Amazon Associate Affiliate Program Certification 2024

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