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Skills

  • Email marketing campaign management
  • User interface (UI) design enhancements
  • Ad performance analysis for platforms like Google Ads and Facebook Ads
  • Managing cart abandonment reduction initiatives
  • Experience with inventory forecasting and demand planning software
  • Pricing strategy analysis and development
  • Using heatmaps and user journey mapping tools (e.g., Hotjar)
  • Utilizing CRM software for customer engagement tracking
  • Sales forecasting model development
  • Emerging e-commerce trends research

Work Experiences

  • Achieved a 40% improvement in operational efficiency.
  • Analyzed competitors' products.
  • Boosted site traffic.
  • Achieved a 20% improvement in conversion rates.
  • Assisted in the preparation for a 7-month site refresh and relaunch for Adobe Creative Suite, which saw a 69% growth in user engagement post-launch.
  • Assisted in the development of a comprehensive 6-month e-commerce strategy that increased user acquisition by 19% in Portland.
  • Conducted an in-depth audit of existing e-commerce tools, leading to a 81% improvement in operational efficiency through technology upgrades.
  • Built and maintained relationships with third-party suppliers.
  • Achieved a 36% growth in user engagement post-launch.
  • Analyzed the performance of Microsoft Excel through A/B testing and provided insights that improved product page views by 40%.

Summaries

  • Curious and dedicated intern experienced in emerging e-commerce trend research. Provided actionable insights that contributed to a significant Innovation Award recognition in 2024.
  • Adaptable and forward-thinking intern with a track record of managing successful digital campaigns. Assisted cross-functional teams in launching 18 new initiatives, driving site traffic growth and boosting revenue by $3.
  • Achieved 78% better positioning of key products.
  • Achieved usability score improvements of 59%.
  • Collaborative professional with strong cross-functional coordination skills.
  • Adept at optimizing sales strategies based on real-time data.
  • Achieved a 43% increase in product page views.
  • Contributed to overall process improvement.
  • Collaborative E-Commerce Strategy Intern who worked with marketing teams to develop data-driven email campaigns, leading to a 78% uplift in customer engagement and conversions.
  • Achieved a 41% engagement increase.

Accomplishments

  • Monitored e-commerce key metrics through customizable dashboards, providing insights that led to a 46% increase in daily sessions.
  • Collaborated with the logistics team to streamline e-commerce fulfillment operations, reducing order processing time by 56% minutes.
  • Conducted SEO audits focusing on high-return keywords, resulting in a 72% increase in organic traffic within one year.
  • Spearheaded the integration of inventory forecasting tools, resulting in a more accurate inventory turn ratio and reducing stock-outs by 56%.
  • Supported a cross-functional team in executing paid search campaigns, boosting ROI by 46% through data-driven keyword bidding strategies.
  • Developed custom dashboards leveraging Workday to track essential KPIs that improved real-time decision-making processes.
  • Analyzed user journey using QuickBooks to identify roadblocks, making UX improvements that positively impacted session duration by 75% seconds on average.
  • Aided in setting up an email nurturing sequence for a targeted customer segment of 2 leading to a 69% increase in open rates.
  • Used advanced analytics to help better forecast demand, reducing the need for express shipping, and cutting logistics costs by 27%.
  • Engineered changes to mobile site responsiveness that decreased bounce rate by 43% and contributed to an uptick in mobile conversions.

Affiliations

  • Volunteer, Global Digital Commerce Study Program HubSpot, metric, 2016
  • Certified, Bing Ads Accredited Professional 2019
  • Affiliate, Internet Marketing Association (IMA), standard
  • Active Member, International Council of Shopping Centers (ICSC), Digital Retail Chapter standard
  • Participant, Online Marketing Certified Professional (OMCP) – E-Commerce Track 37% Completed 2023
  • Supporter, International Advertising Privacy Compliance Coalition (IAPCC) process
  • Participant, Coursera Course 'Search Engine Optimization Fundamentals' 2024
  • Affiliate Member, Email Marketing Association method
  • Volunteer, Digital Marketing Association metric
  • Board Member, University Marketing Club framework

Certifications

  • Amazon Associate Affiliate Program Certification 2024
  • The Fundamentals of Digital Marketing by Google Digital Garage 2016
  • Google Search Ads 360 Campaign Management Certification 2024
  • Shopify E-commerce Certification 2019
  • Excel for Business Data Analysis - Coursera 2019
  • Collaborative Filtering and Personalization Techniques - Coursera 2023
  • User Experience (UX) Design Specialization Certification - Coursera 2024
  • Certified E-commerce Associate (CEA) - International E-commerce Institute 2017
  • Data-Driven Decision Making Certification from MIT Sloan 2021
  • Certified Analytics Professional (CAP) - INFORMS, 2018

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